AIMC Business Solutions Tip: Six Advertising Statistics of 2021

AIMC Business Solutions Tip: Six Advertising Statistics of 2021 w/ Guest Samantha Vingers With the world opening back up in 2021 it's important to stay up to date with the changing advertising statistics. They can help you determine which avenue of advertising is best suited for your business. Online, YouTube, social media, TV, mobile, and email advertising have endless capabilities. These trends and statistics can guide you to a safe advertising journey in 2021. Check out our AIMC Business Solutions Facebook Page at http://www.facebook.com/aimcbizsolutions​ for more digital marketing tips

Networking Tip of the Week from AIMC Business Solutions

 Part of networking successfully and making sure that your contacts will be there for you, is to make sure that you’re there for them.

That means thinking of ways you can help them any chance you get. Like introducing them to people they should know, sending information that can help with an important goal, and being generous and creative with referrals for new business or job opportunities. Of course, you should be at the point in the relationship when you feel comfortable about making the referral, and have a strong enough bond with the person at the other end to know that the introduction will be well received.

I routinely send thank you notes to my network to express my appreciation, but leveraging social media makes the process even easier.

 

Here are three easy ways you can build closer relationships with your online network by showing them some love:

1) Acknowledge

Take time to pay attention to what they're doing and contribute when you can. Comment on something they said -- a photo or video they posted, a link they shared -- or answer a question they have.

2) Appreciate

Saying thank you privately is great, but saying it publicly is even better! When someone shares one of your links, pays you a compliment or does something nice for you, giving them

a shout out on Facebook or Twitter gives them exposure to your network and lets everyone know what a great person they are.

3) Advance

Help promote other people by re-tweeting their helpful posts and sharing links to their events and resources. I recommend books, articles, and websites all the time on my Facebook fan page, for example (http://www.facebook.com/aimcbizsolutions)

 

It doesn't take long to do this. Just take five minutes at the end of the day to go through your Linkedin, Twitter or Facebook stream and find a way to interact with the people you want to build a strong connection with. Build a list on Linkedin, Twitter or Facebook of the top 10 or 20 contacts you want to follow closely and see if there's a way you can acknowledge, appreciate or advance them.

Conventional marketing wisdom says that it takes 7 interactions with someone before they're ready to buy something from you or work with you, but most people stop at 1 or 2. With social networking, interacting with people is so much easier than before, especially if your interactions are centered around THEIR agenda, not YOUR agenda. When you're sharing THEIR posts and THEIR content. When you're commenting on something that THEY brought up. When you interact on a topic that's important to them, that's how you become relevant in their eyes and love becomes more of a two-way street.

This Is My Big WIN | Episode 1 | Jeffrey DeSocio | Overcoming Life Obstacles

Click the link  - https://www.youtube.com/watch?v=7JMqGQDJzBs&t=53s

This Is My Big Win! is all about sharing the stories of people who overcame an obstacle in their life. Through this channel we explore why overcoming that obstacle helped them in life and in business. Your BIG WIN is important and we are interviewing people who have overcame or still in the process of overcoming obstacles to achieve their BIG WIN. No WIN is too small or too big, and we hope each episode inspires at least one person. ---------------- Special Guest Jeffrey DeSocio of AIMC Business Solutions and Mass Professional Networking talks about the importance of overcoming shyness. Why overcoming shyness matters in business AND in life? What are Jeffrey's Tips on HOW to Networking at an event while being shy? What is Jeffrey's tips on improving public speaking? Which legendary icon did Jeffrey meet as a result of him overcoming his shyness? Learn all this and more! Don't forget to like, comment, subscribe and of course share this to your friends and colleagues! Connect with Jeffrey: Jeffrey's Blog: https://www.desocialconnector.com​ Jeffrey's LinkedIn: https://www.linkedin.com/in/jeffreyde...​ Facebook and LinkedIn Networking group(s): Mass Professional Networking Jeffrey's Recommendation: https://www.toastmasters.org​ Thank you for watching!

"Why You Need to Stop Just Going Through Your Social Media Newsfeed, You...

"Why You Need to Stop Just Going Through Your Social Media Newsfeed, You Need to Engage! Why Engaging Helps Your Personal Brand"

We are all guilty of it. We pick up our phone and start swiping through the News Feed on Facebook, LinkedIn, or Twitter but never engage with our connections. The whole idea of social media is to be "social". So it is important to Like, Comment and Share a Post that you like. The more you provide comments and share content, the higher your social influence iand personal brand is.

Please like, comment and share this video with your connections!

Also like and share our Facebook Page for AIMC Business Solutions at http://www.facebook.com/aimcbizsolutions as well as our LinkedIn Company Page at https://www.linkedin.com/company/aimc-business-solutions/.

#socialmedia #influencer #personalbrand

#share #like #comment

Why Peddling Solar on a Saturday Night In Winter is Not A Good Idea - Some Sales Tips by DeSocial Connector

 It was a cold winter Saturday night in New England.   After coming in after the latest round of shoveling snow, my wife and I heard someone knocking loudly at our front door.    We were thinking who can it be?  One of our annoying neighbors looking for some scotch, or Jehovah Witnesses?   It was really weird.   My wife's first though was to call the cops thinking someone was trying to break into our house and was waiting for us to open the door.

So we yelled out "Who is it!" and some dude named Martin started some sales pitch at the top of his lungs stating that he can install solar panels on my roof free of charge and save us tons of money on utility costs.  He went on and on while our door was still shut, stating all sorts of testimonials about solar straight out of his sales manual.

Ok, there is about 5 or 6 inches of snow on my roof and it is dark in the middle of winter, and this guy was trying to sell me solar panels?  Now I know we are in desperate times and those solar sales personnel are pretty aggressive, but it winter!  and it is dark, and there is snow on my roof.    Is he going to clear the snow off my roof too?    

Needless to say, we mentioned about 8 or 9 times and said we were not interested until he finally went away.   We warned our neighbors about the solar night owl and a few responded back saying yup he was there and they proceeded to show him the door.

Martin's Saturday night sales promo of solar on a cold dark winter's night struck a big fat 0.  The poor guy probably felt dejected and wonder how can it be.  Doesn't anyone want to save money on their utilities?

I am not a sales professional, but wanted to provide some insight to Martin regarding some tips he can considered as he ventures out there in the coming months and hit that sales quota.

TIMING: You always hear it is all about timing in sales.   Maybe if Martin stopped by on a warm sunny May afternoon, and complimented me on my nice green lawn and great roof on my house, I may have listened to what he had to say.  After all, I am a networker, so I am always looking to strike up a conversation especially with a budding entrepreneur.   Honestly, I am not interested in putting solar panels on my house, but I may give Martin some great referrals.  He may strike a few sales since I referred him!

LISTENING: In the world of sales, the hardest part is converting a lead to a prospect and a prospect to cash.   Before banging on someone's door and going on the offensive trying to convince someone to go solar.   Without saying what you do, ask some questions, first, do they want to save money on their utilities.  Who wouldn't?  Then ask, so how would you do that?   Sometimes, they would say maybe they will insulate their house, or change a few lightbulbs.   But what if they said that Joey down the street put some of these panels on the sunny side of his house and now he is getting free electricity.   Wow!  Martin has a great prospect!   Next question, is if they would consider solar for their home.  There is a good chance that Martin can convert this prospect to a sale.   I would put the odds at 3 out of 10.

RESEARCH:   Before you go dialing for dollars or knocking on door randomly in a nice neighborhood, do your research.  Would you go and try to sell solar in neighborhood that resembles a forest where sunlight is a premium?   You should go through the process of gathering, analyzing and interpreting information about a neighborhood and the demographics of the home owner and then determine if is it a fit before you start approaching potential prospects.    You can also research what your competitors are doing and if it is successful.   I bet your competitor is not going around a quiet neighborhood on a Saturday night in the middle of a snowy winter.

I am sure there are more tips and approaches out there.   My bonus tip is to be a regular person and think from the perspective of the other person, and finally, know your product/service.  I like to hear from you so please leave a comment and share my blog.   I have the utmost respect for sales professionals.   After all we are all in sales to some degree so the above tips may apply to you!

Marketing - Growing Your Online Community And Measuring Results

 A strong community of engaged customers, interested prospects and excited brand advocates can go a long way in growing the success of your business and your career.  But how do you build an online community?   The recent pandemic has really hit it home that it is essential to have an online community to network with and a lay a foundation of trust and goodwill with your audience online.

So what is an online community?  It is a group of people rally around a shared common interest, value or goal. A major focus is to bring like-minded people together by building and nurturing a community that supports a close bond between the business and its community members.

So how do you build your community?  First you need to define your guiding philosophy and align it with your social strategy objectives and business goals.  A suggestion is to build relationships in other communities, such as a LinkedIn group before starting your own.  I did that myself networking for a few years before starting Mass Professional Networking in 2013.

How do you grow your social media audience and community?

• Find creative ways to engage your offline community online.
• Host events to attract au audience that aligns with your company's values.
• Monitor social feeds to find potential brand advocates and opportunities.

How do you engage with your social media community and w/ influencers and advocates?

• Keep your brand voice in mind.
• Take time to build a relationship before inviting an influencer to your community.
• Build relationships with influences and advocates that can expand your reach.
• Provide value and engage consistently to nurture your community.

How about some best practices for growing your online community across some of the major social media channels?  Let's focus on a couple of tips using Twitter, Facebook, Linkedin, Instagram and YouTube.

Twitter:

• Use advanced search tactics to find people who can benefit from the knowledge your community offers.
• Host and participate in Twitter Chats.  You can simply do a search using a Hashtag with the topic.

Facebook:

• Use Facebook Groups to build secret, closed or public communities.
• Promote community events with Facebook Events.

Linkedin:

• Build communities with the goal of furthering the professional development of its members and included seasoned professionals.
• Getting access to certain groups can help keep your community high quality and on topic.  The Announcements feature can highlight important discussions and tag community members.

Instagram:

• Recognize the community members who engage frequently with your content and make them feel good for doing it by recognizing them, regram their content, follow them back.

YouTube:

• Take the time to connect with your viewers by encouraging and responding to comments, and taking their suggestions into consideration when developing new content.

Finally, it is always to measure, monitor and adjust when it comes to your online engagement.   When you build your social media strategy you should also include your goals, strategies and KPIs and measure social engagement.   If you do see sharp growth or decline in engagement or follower counts, trace it back to whatever activities you engaged in that spurred on the quick change.

DeSocial Connector - A Platform To Connect You to Professionals, Products & Services - 2021

 AIMC Owner/Principal and Mass Professional Networking founder Jeffrey DeSocio has built up a large network over the years and has a goal to have a solution for everything for his connections.  Jeffrey is An IT Professional and An Entrepreneur and has developed quite a network and a roster of products and services that he can refer to for his connections through his various business ventures/partnerships and his large professional network.

The following information/links is a great reference for you.  Just click the link on the left side to forward to the specific webpage for more information on the product/service/group.

If you have any questions, you can contact Jeff at jeff@aimcbizsolutions.com or book a consultation here.

AIMC Business Solutions - Digital Marketing, Business Services & Business Networking

The following are our services provided by and referred by AIMC Business Solutions.   Either click the link or review the next steps if interested in the service for your company:

Responsive Website Solutions -  Build Responsive Website w/ Support & Email Marketing
Social Media Management  -  Digital Marketing Products inc. Text Based Marketing (Morse)
Mobile App Development - http://www.allinmycart.com ->Stores->TheAppCompany
Social Media Analysis - for Businesses - Contact Jeff at jeff@aimcbizsolutions.com for Appt.
BuilderAll - All-in-One Marketing - All-in-One Marketing & Sales Funnels for Businesses
Merchant Services for Businesses - Contact Jeff at jeff@aimcbizsolutions.com for Rate Quote
Technical Support/IT Security Services -  Small Business IT Support & IT Security Services
SHOP Local For Merchants -  Join  for free for merchants and customers.
Main Business Page for SHOP.COM -  Main Landing Page for our Business Service Offerings
Business Networking/Personal Branding -Contact Jeff- jeff@aimcbizsolutions.com for Appt.

AIMC Health Solutions & AIMC Beauty - Health/Wellness & Beauty Care

The following are our products/services provided by and referred by AIMC Health Solutions.   Either click the link or review the next steps if interested in the product/service.

Isotonix Vitamin Supplements           Isotonix - Very Effective - Excellent Delivery System
TLS Weight Loss/Management          TLS - Weight Loss - Change Lifestyle & Be Healthy
Motives Cosmetics & Skin Care        Motives Cosmetics - Natural & Very Effective Cosmetics
Lumiere De Vie Skin Care                 Flagship Skin Care Line w/ Amber Ridinger
Get Layered Jewelry Collection        Affordable Upscale Jewelry Store w/ Amber Ridinger

Online Shopping -including Consumables (Home/Auto Care), Travel & Entertainment
Online Shopping/ Cash Back  Main SHOP.COM Online Shopping Page for Shopping Annuity
Global Shopping Site               SHOP.COM page outside of USA - including 200+ countries
Home and Auto Care - SNAP  http://www.allinmycart.com - Search Auto or Home
Pet Health - Vitamins & Grooming  http://www.allinmycart.com - Search Pet Health
Baby Products - DNA Miracles   http://www.allinmycart.com - Search DNA Miracles
Groceries - Ethnic, Organic & GF  http://www.allinmycart.com - Search Groceries

Energy - Electricity & Gas - http://www.allinmycart.com - search Xoom Energy
Travel Discounts w/ Various Vendors   http://www.allinmycart.com - Click SHOP Travel
AIMC Music Entertainment & The Scene  http://www.getconquer.com/usa-allinmycart

For Entrepreneurs - Business Opportunities
Entrepreneur/Business Opportunity  -Join our MA Business Organization-for Qualified Personnel
Shopping Annuity Business -  The Concept behind the SHOP.COM Business

Stay Connected and Join the Following Groups/ Pages & Channels

Linkedin
Mass Professional Networking    For events in the Greater Boston area and Networking Tips
Mass Tech Networking                 For Technical Events in Boston and Business Networking
Treasure Coast Florida Professional Networking -Events/Tips in the TreasureCoastFL Area
AIMC - Internet Marketing Group  For content on Internet Marketing for Entrepreneurs
AIMC - Social Media Group     For Social Media/ Digital Marketing Tips
AIMC Business Solutions Company Page - For IT/SocialMedia Content/Showcase Pages
AIMC - IT Advisory Services Page - For IT Management & Technology Content.

Facebook
Mass Professional Networking  -  Events in the Greater Boston area & networking services
Mass Tech Networking   - Technical Events in Greater Boston area & IT Content
Treasure Coast Florida - Business Networking - Events in the Treasure Coast of Florida
All in My Cart Facebook Page - For tips on Online Shopping Annuity and Great Products
AIMC Health Solutions Facebook Page - Tips on Health/Wellness, Supplements/WeightLoss
AIMC Business Solutions Facebook Page - For Social Media/Digital Marketing/Website Tips
AIMC Music Entertainment & The Scene - For Music & Entertainment Content & The Scene
AIMC Business Entrepreneur Group -Inspirational Quotes & Business Ideas for Entrepreneurs



Blog:     http://www.desocialconnector.com
YouTube  - AIMC Business Solutions Channel  - Digital Marketing & Business Networking
YouTube - DeSocial Connector Channel  - Health/Wellness & Music/Entertainment & Entrepreneurs