Tuesday, April 6, 2021

Health Tip - Take A Break From Work! Really! You Will Do Better, I Promise.

 You’re a hard-charger, who’s success-oriented and achievement-driven. 

It takes discipline not to work. You might have a tendency to emphasize quantity (sometimes at the expense of quality, whether you know it or not), and it seems like from the time you wake up until the time you hit the sheets, you’re “in the saddle”. At some point or another, you might have embraced the mindset that you can sleep when you’re dead.




Twelve- to fifteen-hour work days may be the norm, and even when you’re not at work, there’s a good chance you might still be working. Weekends are the perfect opportunity…not to unplug and unwind but to get ahead…since everyone else is finally leaving you alone.

If any of that sounds familiar, I totally get it; I’ve been there with you. If it’s virtually a daily struggle to ignore that little devil on your shoulder telling you that you need to be doing more, more, more…I know where you’re coming from.



But taking breaks -- both routine, shorter breaks within days and occasional, more meaningful breaks over time -- can be very beneficial for you and your work. For now, let’s talk about those “micro” within-day breaks, which would be things like lunch-time breaks and mid-morning and mid-afternoon breaks, which have been shown to be positively associated with well-being and productivity.



Yes, you read that correctly, taking breaks during your workday can boost performance and productivity. That runs contrary to what many people erroneously think…that stepping away will slow you down…

When you are working on a complex project or when you feel like you have too much to do, it’s easy to convince yourself that you do not have the time to take a break. Believe me, I know the feeling, but that couldn’t be further from the truth. Studies have shown that breaks can reduce or prevent stress, help maintain performance throughout the day and reduce the need for a long recovery at the end of the day.

One study, for example, found that lunchtime breaks, and detaching from work, increase energy levels at work and decrease feelings of exhaustion. And after a year, this strategy proved to increase vigor and energy levels over time.



Taking breaks can also prevent “decision fatigue”, which goes in hand with “ego depletion”, the idea that people have limited mental resources that get depleted with use. In short, when you need to make frequent decisions throughout your day, it can wear down your willpower and reasoning ability. Decision fatigue can lead to simplistic decision-making and procrastination.

Micro-breaks also increase productivity and creativity. Working for long stretches can lead to stress and exhaustion. Taking breaks, on the other hand, can help refresh the mind, replenish mental resources and help you become more creative.

Studies have shown that “aha moments” are more likely to come to those who take breaks, and the “eureka effect” -- the common human experience of suddenly understanding a previously incomprehensible problem or concept -- may be more likely to strike when you’ve stepped away from your work.



Here are some tips to prompt you to regularly step away from your work, replenish your energy, ignite your creativity and boost your productivity:

  • Schedule break times.
  • Set an alarm on your phone to prompt you.
  • Plan to do something in your break that you enjoy. Combine it with some of the concepts discussed above, such as exercise snacks, taking a walk or spending time in nature.
  • Pay attention to any benefits you experience when you take a break; this will provide positive reinforcement to take future breaks.

If you’re reluctant to take a break, start small, scheduling just a couple 5- or 10-minute work-free breaks into your day. As Tina Hallis, author of Sharpen Your Positive Edge: Shifting Your Thoughts for More Positivity and Success, says, “Research shows that we need to take a break and decompress so we can be our best at work -- and at home. Maybe we should ask if the life we’re working so hard to create is fun to live?”



Friday, April 2, 2021

How to Incorporate Social Media as a Lead Generator for Your Business and/or Personal Brand


How to Incorporate Social Media as a Lead Generator for Your Business and/or Personal Brand and Does It Make Sense to Do It Yourself or Hire Somebody. Please share our video and follow the AIMC Business Solutions Facebook Page here - https://www.facebook.com/aimcbizsolut... For help with social media and/or your website, contact AIMC Business Solutions at http://www.aimcbizsolutions.com

AIMC Business Solutions Tip: Six Advertising Statistics of 2021


AIMC Business Solutions Tip: Six Advertising Statistics of 2021 w/ Guest Samantha Vingers With the world opening back up in 2021 it's important to stay up to date with the changing advertising statistics. They can help you determine which avenue of advertising is best suited for your business. Online, YouTube, social media, TV, mobile, and email advertising have endless capabilities. These trends and statistics can guide you to a safe advertising journey in 2021. Check out our AIMC Business Solutions Facebook Page at http://www.facebook.com/aimcbizsolutions for more digital marketing tips

Tuesday, March 16, 2021

Networking Tip of the Week from AIMC Business Solutions

 Part of networking successfully and making sure that your contacts will be there for you, is to make sure that you’re there for them.

That means thinking of ways you can help them any chance you get. Like introducing them to people they should know, sending information that can help with an important goal, and being generous and creative with referrals for new business or job opportunities. Of course, you should be at the point in the relationship when you feel comfortable about making the referral, and have a strong enough bond with the person at the other end to know that the introduction will be well received.

I routinely send thank you notes to my network to express my appreciation, but leveraging social media makes the process even easier.

 

Here are three easy ways you can build closer relationships with your online network by showing them some love:

1) Acknowledge

Take time to pay attention to what they're doing and contribute when you can. Comment on something they said -- a photo or video they posted, a link they shared -- or answer a question they have.

2) Appreciate

Saying thank you privately is great, but saying it publicly is even better! When someone shares one of your links, pays you a compliment or does something nice for you, giving them

a shout out on Facebook or Twitter gives them exposure to your network and lets everyone know what a great person they are.

3) Advance

Help promote other people by re-tweeting their helpful posts and sharing links to their events and resources. I recommend books, articles, and websites all the time on my Facebook fan page, for example (http://www.facebook.com/aimcbizsolutions)

 

It doesn't take long to do this. Just take five minutes at the end of the day to go through your Linkedin, Twitter or Facebook stream and find a way to interact with the people you want to build a strong connection with. Build a list on Linkedin, Twitter or Facebook of the top 10 or 20 contacts you want to follow closely and see if there's a way you can acknowledge, appreciate or advance them.

Conventional marketing wisdom says that it takes 7 interactions with someone before they're ready to buy something from you or work with you, but most people stop at 1 or 2. With social networking, interacting with people is so much easier than before, especially if your interactions are centered around THEIR agenda, not YOUR agenda. When you're sharing THEIR posts and THEIR content. When you're commenting on something that THEY brought up. When you interact on a topic that's important to them, that's how you become relevant in their eyes and love becomes more of a two-way street.


Monday, March 8, 2021

This Is My Big WIN | Episode 1 | Jeffrey DeSocio | Overcoming Life Obstacles


Click the link  - https://www.youtube.com/watch?v=7JMqGQDJzBs&t=53s

This Is My Big Win! is all about sharing the stories of people who overcame an obstacle in their life. Through this channel we explore why overcoming that obstacle helped them in life and in business. Your BIG WIN is important and we are interviewing people who have overcame or still in the process of overcoming obstacles to achieve their BIG WIN. No WIN is too small or too big, and we hope each episode inspires at least one person. ---------------- Special Guest Jeffrey DeSocio of AIMC Business Solutions and Mass Professional Networking talks about the importance of overcoming shyness. Why overcoming shyness matters in business AND in life? What are Jeffrey's Tips on HOW to Networking at an event while being shy? What is Jeffrey's tips on improving public speaking? Which legendary icon did Jeffrey meet as a result of him overcoming his shyness? Learn all this and more! Don't forget to like, comment, subscribe and of course share this to your friends and colleagues! Connect with Jeffrey: Jeffrey's Blog: https://www.desocialconnector.com Jeffrey's LinkedIn: https://www.linkedin.com/in/jeffreyde... Facebook and LinkedIn Networking group(s): Mass Professional Networking Jeffrey's Recommendation: https://www.toastmasters.org Thank you for watching!

Thursday, February 25, 2021

"Why You Need to Stop Just Going Through Your Social Media Newsfeed, You...



"Why You Need to Stop Just Going Through Your Social Media Newsfeed, You Need to Engage! Why Engaging Helps Your Personal Brand"
We are all guilty of it. We pick up our phone and start swiping through the News Feed on Facebook, LinkedIn, or Twitter but never engage with our connections. The whole idea of social media is to be "social". So it is important to Like, Comment and Share a Post that you like. The more you provide comments and share content, the higher your social influence iand personal brand is.
Please like, comment and share this video with your connections!
Also like and share our Facebook Page for AIMC Business Solutions at http://www.facebook.com/aimcbizsolutions as well as our LinkedIn Company Page at https://www.linkedin.com/company/aimc-business-solutions/.

Tuesday, February 9, 2021

Why Peddling Solar on a Saturday Night In Winter is Not A Good Idea - Some Sales Tips by DeSocial Connector

 It was a cold winter Saturday night in New England.   After coming in after the latest round of shoveling snow, my wife and I heard someone knocking loudly at our front door.    We were thinking who can it be?  One of our annoying neighbors looking for some scotch, or Jehovah Witnesses?   It was really weird.   My wife's first though was to call the cops thinking someone was trying to break into our house and was waiting for us to open the door.



So we yelled out "Who is it!" and some dude named Martin started some sales pitch at the top of his lungs stating that he can install solar panels on my roof free of charge and save us tons of money on utility costs.  He went on and on while our door was still shut, stating all sorts of testimonials about solar straight out of his sales manual.



Ok, there is about 5 or 6 inches of snow on my roof and it is dark in the middle of winter, and this guy was trying to sell me solar panels?  Now I know we are in desperate times and those solar sales personnel are pretty aggressive, but it winter!  and it is dark, and there is snow on my roof.    Is he going to clear the snow off my roof too?    

Needless to say, we mentioned about 8 or 9 times and said we were not interested until he finally went away.   We warned our neighbors about the solar night owl and a few responded back saying yup he was there and they proceeded to show him the door.

Martin's Saturday night sales promo of solar on a cold dark winter's night struck a big fat 0.  The poor guy probably felt dejected and wonder how can it be.  Doesn't anyone want to save money on their utilities?



I am not a sales professional, but wanted to provide some insight to Martin regarding some tips he can considered as he ventures out there in the coming months and hit that sales quota.


TIMING: You always hear it is all about timing in sales.   Maybe if Martin stopped by on a warm sunny May afternoon, and complimented me on my nice green lawn and great roof on my house, I may have listened to what he had to say.  After all, I am a networker, so I am always looking to strike up a conversation especially with a budding entrepreneur.   Honestly, I am not interested in putting solar panels on my house, but I may give Martin some great referrals.  He may strike a few sales since I referred him!

LISTENING: In the world of sales, the hardest part is converting a lead to a prospect and a prospect to cash.   Before banging on someone's door and going on the offensive trying to convince someone to go solar.   Without saying what you do, ask some questions, first, do they want to save money on their utilities.  Who wouldn't?  Then ask, so how would you do that?   Sometimes, they would say maybe they will insulate their house, or change a few lightbulbs.   But what if they said that Joey down the street put some of these panels on the sunny side of his house and now he is getting free electricity.   Wow!  Martin has a great prospect!   Next question, is if they would consider solar for their home.  There is a good chance that Martin can convert this prospect to a sale.   I would put the odds at 3 out of 10.

RESEARCH:   Before you go dialing for dollars or knocking on door randomly in a nice neighborhood, do your research.  Would you go and try to sell solar in neighborhood that resembles a forest where sunlight is a premium?   You should go through the process of gathering, analyzing and interpreting information about a neighborhood and the demographics of the home owner and then determine if is it a fit before you start approaching potential prospects.    You can also research what your competitors are doing and if it is successful.   I bet your competitor is not going around a quiet neighborhood on a Saturday night in the middle of a snowy winter.

I am sure there are more tips and approaches out there.   My bonus tip is to be a regular person and think from the perspective of the other person, and finally, know your product/service.  I like to hear from you so please leave a comment and share my blog.   I have the utmost respect for sales professionals.   After all we are all in sales to some degree so the above tips may apply to you!

Market Like a Hot Shot - Episode 61 - Teach Marketing Like a Hotshot w/ Special Guest Bob Cargill

  In Episode 61, Jeff and James sit down with one of New England’s most respected, most decorated, and most relentlessly creative marketers:...