Wednesday, April 27, 2022

Why is Twitter Better Than Facebook for Business?



With the recent purchase of Twitter by Elon Musk, there is a renewed interested in the platform. Some people even claim Twitter is a better social media platform than Facebook.

Why is Twitter Better Than Facebook for Business?




One of the biggest advantages Twitter has over Facebook is the availability of numerous tools to analyze brand performance. There are many tools which brands can use without investing too much money. A large number of options are available free of cost, while the more premium ones entail a small fee. What are some of the other advantages of Twitter: - Analytics and Monitoring Brands - Customer Service Support - Viral Content - Trending Topics - Focused Communications - Tweets are Short - Real Time Search - Market Research



Check out our video for some details why Twitter has advantages over Facebook when it comes to marketing your business.


Tuesday, April 19, 2022

So What The Heck is SEO Anyway? Why Does My Business Need It?

 Last month I said we would make sure to explain marketing terms in plain English. So, let’s relive high school for just a minute. You walk into school and are the most popular in your whole school… Everyone knows you, they tell their friends about you, and you get invited to parties all the time. 



That’s basically how SEO works. But, you are ‘your business’, your popularity is ‘how well you rank online’, and all those party invites are ‘new customers’. As you can see, SEO is actually pretty simple, but let’s dive into it a little more.


SEO, also known as Search Engine Optimization, is the process of optimizing or improving a website so that the website appears higher in relevant search engine results (like on Google). The higher your website shows up in relevant searches the more likely you are to get visitors to your website. And then from there, you are more likely to get new customers.See, showing up on Google is somewhat like a popularity contest. The more “popular” your website is on the internet the higher Google will rank you. There are a bunch of other factors as well, but at a basic level that’s how it works. Essentially, you have to have good content that explains your services, keywords that you want to rank for as part of that content, and a website that loads fast. Seems pretty easy, right?Every business should consider SEO to grow their business.Here’s a few benefits to utilizing SEO:
  • It can boost your content’s organic traffic (non-paid) and get long-term results (for years to come).
  • It’s essentially marketing without having to spend any money on paid ads.
  • Although paid ads can be a good supplement as you are working on getting a steady stream of organic traffic.
If you want to learn more about paid ads, check out the Digital Marketing Products on the AIMC Business Solutions website.SEO requires long-term commitment to get results (min 6-12 months), so once you begin you’ll want to keep it going. You can’t build a strong, trustworthy relationship in a day, it takes time. Considering SEO during content creation or hiring a content strategist (we have one) is a great start, but it’s more than throwing a few keywords on each page and calling it a day.



Thursday, April 14, 2022

Why Being An Entrepreneur Is More Secure Than Being An Employee

 

So you want to start your own company?

 



Congratulations! There are few things more gratifying and empowering than building something from scratch that could change the world and get you closer to achieving financial freedom.

 

They say, “There’s no time like the present,” and when it comes to this topic, that’s absolutely true.

 

But wait! Isn’t it going to be scary going out on your own?

 

Probably. But I personally find it’s much scarier to be at the mercy of an employer, pretending you have job security.

 

Growing up, your teachers and parents likely told you to go to college and then get a job, because that’s how you could ensure a secure future.

 

And who were you to argue?

 

They all followed that path and so did the generation before them. It seemed like the smart thing to do. But what is job security?

 

The answer is: An illusion.




 

At some point, it dawns on every employee (probably while at their desk well past dinner one evening), that they aren’t in charge.

 

When you work for a company, you simply aren’t in the driver’s seat.

 

  • You work the hours they tell you to.
  • You get a raise or a promotion when they allow it to happen
  • You get access only to the resources they provide
  • You get stuck with the team they hire
  • You get vacation time when they approve it
  • And you could get fired or laid off with no notice

 

Hmm, looking at it from that point of view makes you really think twice about the so-called job security you’re “lucky” to have as an employee.

 

Why would you let a money-hungry company determine your value, your worth, and your future?


Sure, you could job hop around like millennials do – a CareerBuilder survey notes that employers expect 45% of their newly hired college graduates to stay with the company for less than two years – in order to move up the food chain of a corporation faster.

 

But what happens when they outsource your job overseas?

 

Or have a bad quarter and layoff half your department and stick you with twice the workload?

 

Or they decide that you didn’t earn your bonus this year because you missed one of your 14 goals?

 

Or the economy takes a nosedive and you can’t land another job because of the law of supply and demand?




 

As you can see, there are myriad variables that prevent you from controlling your own destiny when you choose the path of “job security” via employment.

 

So what’s your other option? 


Starting your own business!

 

Sure, there are still plenty of variables to figure out and it’s not like you can control everything – but the sky’s the limit when it comes to your earning potential, and you’ll be in the driver’s seat of your OWN career for a change.

 

Giving up a 9-to-5 gig could actually give you more job security than you’ve ever experienced in your life!

 

Now, for most people, starting a business doesn’t happen overnight – unless it’s born out of necessity because you’ve lost your job and can’t find a new one quickly enough, which isn’t actually a bad way to go about it.




 

Most people start building a side business while maintaining their full-time jobs, and then eventually reach the magical “tipping point,” where they can’t take on more side work unless they quit their job and remove the safety net of a steady paycheck and benefits.

 

The good news is, it’s easier than ever to become an entrepreneur.

 

With self-employment, you can diversify your client base in a way that provides the job security you need to sleep well each night – if you happen to lose a client, you still have others that’ll keep the money rolling in while you look for a replacement.




 

Entrepreneurship offers a virtually unlimited income potential, because you can drum up more business if you need more money.

 

You also set your own prices, which means YOU can charge what your time and expertise are worth in the market.

 

Once your business is booming, you can cherry pick which clients you want to work with and avoid the ones who are difficult or don’t pay you on time.

 

You’ll never again be in a position where you have to endure something that frustrates you because YOU control the direction of your business.

 

Plus, you’ll be extra motivated to succeed because you’re (hopefully) working on projects you enjoy – if you aren’t passionate about your industry, you’ve chosen the wrong business.

 

You’ll also be setting your own schedule that works for your lifestyle (this is especially helpful for mothers) and bringing value to every client you work with.

 

It’s incredibly satisfying knowing that you’ve created your OWN job security and that you’re making a difference in your clients’ lives.

 

Now, you may very well be met with some opposition when you start down the path toward entrepreneurship.

 

Your friends or family might question whether or not you’re making the right decision and worry that you’re giving up the intangible “job security” everyone is always worried about.

 

Politely ask them, “What is job security, anyways?” and listen carefully to their response.

 

No doubt, they’ll list off things that contribute to a false sense of security, like a salary, benefits, and bonuses.

 

But you know the truth, and that’s what will set you apart and help you achieve the financial independence we all crave.


So let's get started together.






 

Wednesday, April 13, 2022

For Business Owners - How You Can Improve Your Customers' Online Experience w/ Your Company?

 Are you losing customers with a poor online experience?




Making your customer happy is your first priority as a seller. Customers have high expectations for their experience, especially when online shopping. If you don’t meet or exceed those expectations, they will likely decide to not buy from you. You only get one shot!

According to Internet Retailer, nearly half of global Internet users plan to make an online purchase in the next six months. You want to profit from this growing segment of tech-empowered customers who demand the products they want and how they want to purchase them. Many retailers are losing potential customers, because the retailer’s online experience just isn’t as personal as it is in the store.

But there is hope!  

Here are 9 Ways You Can Improve The Online Shopping Experience:

  1. Improve your grammar. Good grammar shows that you're a professional, legitimate company.
  2. Make your website mobile friendly.
  3. Provide customer reviews.
  4. Give a live chat option.
  5. Proofread your content.
  6. Offer free shipping.
  7. Make your site easy to navigate.
  8. Use good photos.
  9. Don't forget Site Search




Finally, I wanted to mention an option for you where we can scan your business online, including customer sentiment, online listings, ratings and reviews, and more and provide a report for you with our Thryv Business Analysis w/ AIMC Business Solutions - our new partnership.




Please email the following to jeff@aimcbizsolutions.com (Jeffrey DeSocio) and we can provide a free report for you!
- Business Name
- Business Address
- Business Phone Number
- Business Website URL
- Business Revenue (optional)


It is Your Business, So Let's Take It To The Next Level of Success!

Tuesday, April 12, 2022

Did You Know That Your Life and Business Is In The Cloud? Breaking Down How Cloud Computing Rules Your World and Some Tips.


Cloud Computing has been a buzz word for many years and now basically manages people's business and personal lives. 

First off what is Cloud Computing? 




Cloud Computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. Large clouds often have functions distributed over multiple locations, each location being a data center. Ok that is pretty intense. 

But really think about that social media video you did, or that post or how about those files you stored on Google Drive or Dropbox or even that Zoom video you did? All of those actions integrate into the cloud whereas those files are stored in one of those big data centers. 



Check out our video on YouTube on how "The Cloud" rules your world and some tips on how to make sure your critical files are kept safe. 




 

Finally, if you like to get a Business Assessment where your business is in the world of the cloud, contact us or click the link - https://bit.ly/3rk42H3

Why Do I Need to Go to a Networking Event and Be on Social Media?

Professional Networking is Difficult they say. Why do you think? Networking is difficult because professionals neglect to foster and mainta...