Last month I said we would make sure to explain marketing terms in plain English. So, let’s relive high school for just a minute. You walk into school and are the most popular in your whole school… Everyone knows you, they tell their friends about you, and you get invited to parties all the time.
That’s basically how SEO works. But, you are ‘your business’, your popularity is ‘how well you rank online’, and all those party invites are ‘new customers’. As you can see, SEO is actually pretty simple, but let’s dive into it a little more.
SEO, also known as Search Engine Optimization, is the process of optimizing or improving a website so that the website appears higher in relevant search engine results (like on Google). The higher your website shows up in relevant searches the more likely you are to get visitors to your website. And then from there, you are more likely to get new customers.See, showing up on Google is somewhat like a popularity contest. The more “popular” your website is on the internet the higher Google will rank you. There are a bunch of other factors as well, but at a basic level that’s how it works. Essentially, you have to have good content that explains your services, keywords that you want to rank for as part of that content, and a website that loads fast. Seems pretty easy, right?Every business should consider SEO to grow their business.Here’s a few benefits to utilizing SEO:
- It can boost your content’s organic traffic (non-paid) and get long-term results (for years to come).
- It’s essentially marketing without having to spend any money on paid ads.
- Although paid ads can be a good supplement as you are working on getting a steady stream of organic traffic.
No comments:
Post a Comment