Hello Linkedin Connection! I Think We Lost The True Meaning of Networking. It Takes Seven!

Earlier today, I wished a connection a Happy Birthday message today on Linkedin and in return I got a long irrelevant sales pitch.

By 4pm today, I have received 12 new LinkedIn Connection requests and 10 of them where from someone offshore that does lead generation. Lead generation? Really, how? By spamming as many people as possible? The Ignore key was pretty busy.

Then I heard from an old friend that I haven't talked to in over five years, and his first question was if I have any computer equipment to dispose of. Really? Um, I am a recruiter, why would I have computer equipment to dispose of? Want an old laptop running Windows XP?

I get it that we all need to eat and have to be aggressive to a point to make any deals, but I think some people are out of control and need to go back to basics. LinkedIn or any other marketing channel/social media site was not built to be a free for all in mass marketing.

But all is not lost, and there is a way to adjust your approach.

Have you heard for the Seven Touches Rule?

It is a basic marketing principle that it takes seven “touches” before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event. Seeing an ad, either physical or digital.   So essentially, it takes up to seven interactions but someone will listen to you.

So there it is in a nutshell.  When you connect to someone, get to know them.  Understand their pain and then at some point, offer a solution.   Dumping a sales pitch at the first or second touch NEVER works.  Whoever taught you that sales technique needs to retire now.  

The path to the transaction is for your connection to know you, like you and trust you.  Once they trust you, then they will listen to what you have to say.

So when you reach out to someone, ask how they are doing, wish them a Happy Birthday or a congratulations for their accomplishment.  Have a conversation and talk about their projects while never revealing what you do or what you offer.  Wait and have another conversation and eventually you will have your "in".  Don't blow it.

The Social Media Business Page - Do I Really Need One?

Most Social Media Platforms have the capability/tools to help business owner market their products/services and direct traffic to where the transaction happens, the website. Facebook has formal business pages, LinkedIn has Company/Showcase Pages and the others like Twitter, TikTok, Pinterest and Instagram allow you to convert your profile from personal to business.

Generating engagement through great content is one of many channels to capture quality leads and ultimately happy customers and the Social Media Business Pages/Profile do just that. So, are Social Media Business Pages important? I would say yes, but always remember, it is a small part of converting leads to cash/business and there is nothing like the traditional referral.

Check out our video found on our AIMC Business Solutions YouTube Channel -

AIMC Marketing Tip - The Social Media Business Page - Do I Really Need One?

For Business Owners - How You Can Improve Your Customers' Online Experience w/ Your Company?

 Are you losing customers with a poor online experience?

Making your customer happy is your first priority as a seller. Customers have high expectations for their experience, especially when online shopping. If you don’t meet or exceed those expectations, they will likely decide to not buy from you. You only get one shot!

According to Internet Retailer, nearly half of global Internet users plan to make an online purchase in the next six months. You want to profit from this growing segment of tech-empowered customers who demand the products they want and how they want to purchase them. Many retailers are losing potential customers, because the retailer’s online experience just isn’t as personal as it is in the store.

But there is hope!  

Here are 9 Ways You Can Improve The Online Shopping Experience:

1. Improve your grammar. Good grammar shows that you're a professional, legitimate company.
2. Make your website mobile friendly.
3. Provide customer reviews.
4. Give a live chat option.
5. Proofread your content.
6. Offer free shipping.
7. Make your site easy to navigate.
8. Use good photos.
9. Don't forget Site Search

Finally, I wanted to mention an option for you where we can scan your business online, including customer sentiment, online listings, ratings and reviews, and more and provide a report for you with our Thryv Business Analysis w/ AIMC Business Solutions - our new partnership.

Please email the following to jeff@aimcbizsolutions.com (Jeffrey DeSocio) and we can provide a free report for you!
- Business Name
- Business Address
- Business Phone Number
- Business Website URL
- Business Revenue (optional)

It is Your Business, So Let's Take It To The Next Level of Success!

AIMC Marketing Tip - Why is Online Reputation Management Important to Businesses?

Online reputation management is essential as it allows businesses to monitor their online reputation regularly. Businesses need to identify what is being said about them online and how they can improve if people perceive them negatively. Check out some tips including monitoring how you interactive online and also how professional you are and how you should always provide excellent customer service. Here are some tips to monitor your reputation online from our blog - https://eb4.co/b61f1f6a Check out our Online Reputation Management offering under Digital Marketing Products - https://eb4.co/1bba9b86 Please like/share/comment our video and follow our AIMC Business Solutions Facebook Page - http://www.facebook.com/aimcbizsolutions

AIMC Social Tip - Online Reputation Management - What Is It? An Example ...

AIMC Social Tip - Online Reputation Management - What Is It? An Example and Some Tips -

Check out Samantha Vingers & Jeff DeSocio who review what Online Reputation Management is, some examples of where it went wrong and then some tips on how to proactive monitor your business and/or Personal Brand Online.

Here are some tips to monitor your reputation online - https://www.blogmawebcenters.com/blog/?p=237

Check out our Online Reputation Management offering under Digital Marketing Products - https://w.mawebcenters.com/AIMCWEB/dmp.html