In this festive episode of Market Like a Hotshot, Jeff and James dive into the real secret behind standout marketing: the personal touch. From choosing between personal vs. business social accounts, to balancing real outreach with AI tools, drip campaigns, and automation, the Hotshots break down how to stay human in a world full of bots.
All of this is happening while a wild New England windstorm knocks down trees, telephone poles, and the power for half the neighborhood, proving once again that sometimes the most “automated” thing in your life is your generator.
And because it’s the holidays, Jeff and James also reveal their very different opinions on the Feast of the Seven Fishes. One of them loves it. One of them had to escape the dinner table. You’ll have to listen to find out who’s who.
If you want practical insights, good laughs, and a reminder that real connection beats perfect automation every time, this is the episode to queue up next.
Check out Market Like a Hot Shot on Your Favorite Platform - Spotify - Amazon - Apple - iHeart Radio - http://linktr.ee/marketlikeahotshot
Building a community through professional networking events offers several benefits:
Networking Opportunities: These events provide a platform to meet like-minded professionals, potential collaborators, mentors, and industry leaders. Networking can lead to new business opportunities, partnerships, or career advancements.
Knowledge Sharing: Professionals from various backgrounds come together at these events, offering diverse perspectives and insights. Discussions, panels, and presentations facilitate the exchange of ideas, best practices, and industry trends, fostering continuous learning and growth.
Career Development: Engaging with professionals in your field or industry can provide valuable career advice, guidance, and mentorship. Networking events often feature speakers who share their experiences and offer career tips, helping attendees navigate their career paths more effectively.
Visibility and Brand Building: Attending and actively participating in networking events can enhance your visibility within your industry or profession. It's an opportunity to showcase your expertise, establish yourself as a thought leader, and promote your personal brand or company.
Building Relationships: Networking events allow you to build genuine relationships with peers, clients, and potential collaborators. Strong professional relationships can lead to referrals, recommendations, and long-term partnerships, ultimately benefiting your career or business.
Staying Informed: In rapidly evolving industries, networking events provide a valuable source of information about emerging trends, technologies, and market developments. Staying informed can help you anticipate changes, adapt quickly, and stay competitive.
Support and Encouragement: Building a community through networking events provides a support system of like-minded individuals who understand the challenges and opportunities in your field. Sharing experiences, successes, and setbacks with peers can be encouraging and motivating.
Overall, professional networking events offer a platform for professionals to connect, learn, collaborate, and support each other, contributing to individual growth and the collective advancement of the community. Be sure to check out our Mass Professional Networking Group for future community events!
Most people enjoy using social media accounts. Therefore, it’s tempting to use your existing social media profiles for business use. However, social media for business is extremely different than social media for personal use. While the broad concepts are somewhat similar, there are several key differences as the article below will reveal. Below are five reasons to keep your personal and professional social media separate.
1. Maintain Professionalism
A significant reason to keep your personal and professional social media separate is a matter of professionalism. It’s doesn’t look right to be promoting your latest blog post one minute and lamenting cold soup the next. By keeping them separate, you have more freedom to post the things you want to on your personal pages and keep your brand pages focused on things strictly related to your business. There is always the risk of losing business due to your personal views or attitudes. You probably won’t know that is the reason, so merging your personal and professional life together like this always carries an element of risk.
2 Reduce Confusion
Another reason to keep your personal and professional social media separate is to limit name confusion. If someone looks at your profile online and sees a lot of personal content, they may wonder if they have stumbled on the right profile or whether or not there is a separate account for your brand. You also have the problem of whether you use your name or the name of your brand. In most cases, there will be some differences between the two. As always, simple things in marketing is nearly always best, and name confusion could cause more problems than it’s worth.
3. Simpler to Manage
When it comes to managing social media, it’s a lot easier when you have a clear plan for each profile. For simplicity, having personal and professional social media separate gives you that clear plan for content, so you have a general idea on what to post. As ever, this all makes your life easier when looking for the best content and using a scheduling tool. You can also take things further by creating a social media calendar to help you plan things out ahead of time. Sources may be different for personal and professional profiles so you can add those separately to your accounts as needed.
4. Expectations
One critical key to success on social media is letting your followers know what to expect from you. The problem with not keeping your personal and professional social media separate is followers won’t know what to expect from you next. Also, keep in mind that your audience will be different so some users will be following you for your personal content and others for your professional material. Without knowing what is coming next from you, this could lead to users unfollowing you for one reason or another. So, keeping these things consistent helps to simplify matters.
5. Audience Selection
As the previous point suggested, your followers need to know what to expect from you. However, this point should be extended into a marketing consideration. Remember that you may wish to use various forms of social media advertising on different platforms. That means you will wish to boost certain content for increased levels of engagement. The problem with a combined personal and professional social media platform is you won’t always know the users that are engaging with you are relevant for that promotion. However, by separating the accounts, you can be more confident you will reach the right users.
Check out our video on the AIMC Business Solutions YouTube Channel here -
LinkedIn is the top Professional Networking Tool on the Planet, but it is baffling how many users ignore the benefits of the platform by either having an incomplete profile or they promote the company they work for on their personal profile. Your profile is personal, so you should be selling your story, celebrating your accomplishments and building a powerful network that serves your connections.
Companies come and go in your career but you will always be the "CEO of Yourself" and LinkedIn is the best place to tell your story!
Enjoy our video on some tips to take advantage of LinkedIn and build your personal brand.
Today we are going to talk about the Top 5 Social Media Platforms for Video. You will be surprised what they are.
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. More and more of this traffic is coming from social video platforms, where video continues to evolve as a storytelling medium for brands and publishers, friends and family
Videos are 12x more likely to extend reach and go viral versus the typical post w/ text and even pictures. It is a great way to promote your brand, your product or service.
Here is a great blog on social media video - https://www.vidyard.com/blog/social-m...
Contact us if you need any help at http://www.aimcbizsolutions.com
How to Incorporate Social Media as a Lead Generator for Your Business and/or Personal Brand and Does It Make Sense to Do It Yourself or Hire Somebody.
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For help with social media and/or your website, contact AIMC Business Solutions at http://www.aimcbizsolutions.com
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