Marketing - Growing Your Online Community And Measuring Your Results

 A strong community of engaged customers, interested prospects and excited brand advocates can go a long way in growing the success of your business and your career.  But how do you build an online community?   The ever-changing business landscape has really hit it home that it is essential to have an online community to network with and a lay a foundation of trust and goodwill with your audience online.

So what is an online community?  It is a group of people rally around a shared common interest, value or goal. A major focus is to bring like-minded people together by building and nurturing a community that supports a close bond between the business and its community members.

So how do you build your community?  First you need to define your guiding philosophy and align it with your social strategy objectives and business goals.  A suggestion is to build relationships in other communities, such as a LinkedIn group before starting your own.  I did that myself networking for a few years before starting Mass Professional Networking in 2013.

How do you grow your social media audience and community?

• Find creative ways to engage your offline community online.
• Host events to attract an audience that aligns with your company's values.
• Monitor social feeds to find potential brand advocates and opportunities.

How do you engage with your social media community and w/ influencers and advocates?

• Keep your brand voice in mind.
• Take time to build a relationship before inviting an influencer to your community.
• Build relationships with influences and advocates that can expand your reach.
• Provide value and engage consistently to nurture your community.

How about some best practices for growing your online community across some of the major social media channels?  Let's focus on a couple of tips using Twitter, Facebook, Linkedin, Instagram and YouTube.

X (Twitter):

• Use advanced search tactics to find people who can benefit from the knowledge your community offers.
• Host and participate in Twitter Chats.  You can simply do a search using a Hashtag with the topic.

Facebook:

• Use Facebook Groups to build secret, closed or public communities.
• Promote community events with Facebook Events.

Linkedin:

• Build communities with the goal of furthering the professional development of its members and included seasoned professionals.
• Getting access to certain groups can help keep your community high quality and on topic.  The Announcements feature can highlight important discussions and tag community members.

Instagram:

• Recognize the community members who engage frequently with your content and make them feel good for doing it by recognizing them, re-gram their content, follow them back.

YouTube:

• Take the time to connect with your viewers by encouraging and responding to comments, and taking their suggestions into consideration when developing new content.

Finally, it is always to measure, monitor and adjust when it comes to your online engagement.   When you build your social media strategy you should also include your goals, strategies and KPIs and measure social engagement.   If you do see sharp growth or decline in engagement or follower counts, trace it back to whatever activities you engaged in that spurred on the quick change.

For Entrepreneurs - Opportunity to Become An Unfranchise Owner - 2024 - The Relaunch!!

We are in a different world today where no job is safe and we always have to think ahead and make sure we have the financial security throughout life. The sad fact is the 97% of people continue to struggle and complain about their job and life.  Then there is the 3% that are always looking to excel and work toward their financial security.  They are the ambitious, the successful, and are who we like to partner with.  

If you are the 3%, please read on.

After taking a little break, we are back and ready to relaunch our Unfranchise Business as we head into the new year!

We are looking to partner with successful professionals that can help evaluate our Unfranchise Business and be able to provide a referral of a qualified business professional to partner with our team in our growing organization of entrepreneurs based in Massachusetts.

Here is a quick nine-minute overview of our business concept - https://bit.ly/3o8RKgQ.

Here is an Overview of the Unfranchise Business from me - https://bit.ly/3EfrHy5. 

Here is a great video why starting your own network marketing business is important - https://bit.ly/3jXUprJ.

Our candidate profile/qualifications:

- Based in the United States.

- Previous Sales or Service Experience (Direct Sales Experience a plus)

- Are Teachers, Trainers or Coaches or simply inspire to help others succeed.

- Owns or have owned a business in the past and understands business operations

- Entrepreneurial and has a great business mind and is open to opportunity.

- Positive mindset and likes being around positive successful people.

- Relationship builder and a connector/social butterfly/ knows a lot of professional people. Understands social media and how to connect with the right people.

- Are financially stable or are looking to become financially stable.

- Can commit to a part-time business alongside their day commitments.

- Can commit at least 8 hours per week toward building their own business alongside their other commitments (day job/ family etc.). The commitment would include trainings, including some out-of-state.

About our Company:

- 30+ year old company based in North Carolina with an A+ rating with the Better Business Bureau and the only Two-time Torch Award winner w/ BBB ever for ethics, integrity and performance.

- Internet Marketing and Product Brokerage Business w/ opportunities in the following divisions.  The links below direct you to the landing/e-commerce website for each division.

– Cosmetics/Skin Care

 –Health/Wellness 

– Digital Marketing/Business Services 

– Financial Services 

- Jewelry

 Just think you or someone you know can have their own e-commerce business!

To summarize our company and why this is an ideal opportunity.

- Creator of the Shopping Annuity which is a revolutionary concept that helps smart shoppers convert their spending into earning through SHOP.COM.

- Ideal opportunity for Fitness Trainers/ Health Professionals/ Spa-Salons/ Stay-at-home Parents, Teachers or any other professional with fluctuating income over the course of the year.  Anyone can excel in our business, all it takes is dedication and drive!

Next steps:

- If you know of a qualified candidate or are qualified yourself, either contact Jeff at jeff@aimcbizsolutions.com or complete the contact form - https://bit.ly/33RzxvB - to set up a call to learn more and discuss collaboration opportunities and join the AIMC Business Entrepreneur Facebook Page. We look forward to meeting you.

Old Friends, New Ways: A Special Fireside Chat With Jeffrey DeSocio

For the longest time, Boston New Technology and Jeff's companies and community building efforts have converged and happily met with a strong sense of common purpose. With a strong background in technology, networking, and marketing, Jeff pioneered much of what the events scene now considers quite ubiquitous. There's no surprise there, as Jeff is also an entrepreneur, avid connector, and marketer and is the founder of one of Greater Boston’s most successful professional networking organizations, Mass Professional Networking. He pivoted his career in 2022, to become a successful Managing Director - Technology at a Greater Boston-based Executive Search Firm, integrating his vast technology management & organizational knowledge and networking to help hypergrowth organizations connect with talented professionals. Lastly, Jef is also the owner of AIMC Business Solutions, a leading Digital Marketing and IT firm. Boston New Technology Co-Director Steve Vilkas will speak with Jeff about the history of those first few irons in the fire forged in those early days and, equally as importantly to the history, what the future-state is looking like as we consider everything from hybrid realities to the new expectations of business professionals.

Here is our fireside chat - 

Three Tasks To Complete During the Holiday Season For Your Business and Career

The month of December is the most important month to set the tone for a successful start of the new year. The more you prepare and plan, the more success you will experience from your actions. Basically, the three tasks are Networking, The Internet and Your Product.

Here are three starter tasks to get you going into the new year. 1 - Get Out There! - Go to as many Holiday Parties & Networking Events as possible. 2 - Review Your Internet Presence! - Freshen up that website/ Review your social media pages/profiles 3 - Tighten Up Your Offerings/ Review Your Goals - Set the tone for 2024 - Focus on resulting producing activities

For help w/ your website, start with AIMC Business Solutions at http://www.aimcbizsolutions.com. Ask us for a Thryv Business Assessment so you can get a view of your internet listings and social media influence.

Check out our video on the AIMC Business Solutions YouTube Channel

Three Tasks To Complete During the Holiday Season For Your Business and Career -

Right Here in Mass, Episode 54: Jeff DeSocio

Jeff DeSocio is an accomplished Information Technology & Marketing Executive with over 25 years of technology experience, from startups to Fortune 500 companies. Jeff is also an entrepreneur, avid connector, marketer, and founder of one of Greater Boston’s most successful professional networking organizations, Mass Professional Networking. He recently pivoted his career in 2022 to become a successful Managing Director of Technology at an executive search firm, integrating his vast technology management, organizational knowledge, and networking to help hyper growth organizations connect with talented professionals. Jeffrey is also the owner of AIMC Business Solutions, a leading digital marketing and IT firm. During this episode, we chat about: - The several businesses and career that Jeff juggles - How he manages his time with everything - What made him want to pursue information technology and marketing - His inspiration for starting AIMC Business Solutions - His fluid and flexible working schedule - Why he started Mass Professional Networking - His advice for anyone new to networking - How to nurture connections after meeting people And more. Tune into this episode as we discuss all things networking, entrepreneurship, and supporting one another.

Why You Need to Secure Your Website NOW?

In today's digital age, websites have become an integral part of our lives, serving as the digital face of businesses, organizations, and individuals. Whether you run an e-commerce site, a personal blog, or a corporate portal, website security should be at the forefront of your concerns. The internet is teeming with malicious actors looking to exploit vulnerabilities and compromise websites for various purposes, from data theft to spreading malware. In this blog, we'll explore the importance of website security and why you should make it a top priority.

Protect Sensitive Data

• One of the primary reasons to secure your website is to protect sensitive data. Whether it's customer information, payment details, login credentials, or personal data, websites often collect and store valuable information. Failing to secure this data adequately can lead to data breaches, resulting in financial losses, legal consequences, and damage to your reputation.
  
  
  

Build Trust and Credibility

• Online trust is crucial for the success of any website. When users visit your website, they need to feel confident that their information is safe. By implementing robust security measures, such as SSL certificates and encryption protocols, you signal to your visitors that you take their privacy seriously, thereby building trust and credibility.

Guard Against Malware and Cyberattacks

• Websites are prime targets for cyberattacks. Hackers often inject malicious code into websites to spread malware, launch distributed denial of service (DDoS) attacks, or gain unauthorized access. Securing your website with firewalls, regular security audits, and strong access controls can help defend against these threats.
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Protect Your Reputation

• A compromised website can tarnish your reputation and that of your business. Not only will your existing customers lose trust in you, but potential customers may be discouraged from engaging with your website or brand altogether. A damaged reputation can have long-lasting consequences that are difficult to repair.

Ensure Regulatory Compliance

• Depending on your location and the type of data you handle, there may be legal and regulatory requirements that demand you secure your website. Non-compliance can result in severe penalties and fines. Ensuring your website's security is not only good practice but also a legal obligation in many cases.

Maintain Website Availability

• Downtime due to security breaches or cyberattacks can be costly. You could lose sales, visitors, and revenue during these periods. By implementing security measures and proactive monitoring, you can minimize the risk of downtime and ensure your website's availability.

Improve SEO Rankings

• Search engines, like Google, prioritize secure websites in their search results. Websites with SSL certificates (HTTPS) and strong security protocols often rank higher, driving more organic traffic to your site. By focusing on website security, you can boost your SEO efforts and enhance your online visibility.

Stay Ahead of Evolving Threats

• Cyber threats are constantly evolving, and hackers are becoming more sophisticated. Regularly updating and maintaining your website security measures can help you stay one step ahead of these threats. It's essential to adapt to new security technologies and practices to protect your website effectively.
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In conclusion, website security is not a luxury but a necessity in today's digital landscape. Failing to secure your website can have severe consequences, from data breaches and reputational damage to legal trouble and financial losses. By prioritizing website security, you not only protect your assets but also build trust with your users, improve your SEO rankings, and ensure the long-term success of your online presence.

So, don't wait until a security breach occurs; start securing your website today. Contact us at http://www.aimcbizsolutions.com to get started.

AIMC Health Tip - #Mindset - Today's Action Leads to Tomorrow's Results -

Actions taken today guarantees tomorrow's result. Result won't come if we don't provide the reason for it to come.

You can take the wrong action, and the result may not be the best or you can take initiative to do the right thing today and then great success can follow tomorrow. The hardest thing for people is to simply take action. It is easy to put things off and take it easy but really it does nothing to help you.

You can spend thousands of dollars to see some motivational speaker or go to a seminar. I am going to save you thousands of dollars. The simple tip is to take action today and stay consistent. Lose the people that drag you down and delay your action. If you are taking action to get healthy today, start with our 30-Day Jumpstart Kit right here - https://bit.ly/470sD6g - start today and see results tomorrow!

Check out our video on the DeSocial Connector Youtube Channel:

Introducing the Networking & Personal Brand Toolkit w/ AIMC Business Solutions

 

AIMC Business Solutions and Mass Professional Networking 

Presents...

The Networking & Personal Brand Toolkit

Do you fear going to business networking events but know it is essential to networking to be successful in today’s economy?   Or are you thinking of running your own events? Your best strategy is to be prepared and stand out from all of the rest of the business professionals, which includes having a plan, finding a mentor and being active and up-to-date on the social media channels.

Introducing the Networking & Personal Brand Toolkit from AIMC Business Solutions & Mass Professional Networking.   There are three parts of our strategy.  Together they will take away your fear of networking and you will stand out from all the rest.

Our Offerings are as Follows:

(1) Networking Plan w/ Results:

We will sit down with you and build a strategy around your personal and business objectives including what type of events make sense, what types of events you should attend and build a workflow include how to interact with attendees and follow-up and build professional relationships.  We will help you build your calendar of events.

(2)  Networking Event Consulting:

Do you want to run your own professional networking events?  Mass Professional Networking has many years of experience have run many successful virtual and in-person events.  Let’s connect and come up with a game plan for your new networking group.

(3) Social Media Profile Review (LinkedIn) – Your Personal Brand:

We will review all of your social media profiles, specifically LinkedIn, and work with you to build an “All-Star” Profile with up-to-date and intriguing detail to make sure you stand out from the competition.   We will review features such as groups that will help you network online and build professional relationships

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Pricing for our offerings:

Networking Plan:                                 Starting at $99 - $50/hr. after initial fee (1)

Networking Event Consultation:           First session is free then $150 per 30-minute session(2)

Social Media Profile Review:                $99 per review w/ results (3)

The Complete Package:                      $499 for complete package (1)(2)(3)

25% off for Students & Veterans

Contact Jeff at jeff@aimcbizsolutions.com for next steps.

AIMC Health Tip - How Your Gut Affects Your Health

The gut microbiome plays a very important role in your health by helping control digestion and benefiting your immune system and many other aspects of health. An imbalance of unhealthy and healthy microbes in the intestines may contribute to weight gain, high blood sugar, high cholesterol and other disorders.

Here are 10 warning signs you may have an unhealthy gut. - You have an upset stomach. - You feel tired more often than not. - You have trouble sleeping in general. - You are intolerant to some foods. - You have extreme food cravings, especially sugar. - You have unintentional weight gain or loss. - You have skin irritations. - You get migraines. - You have autoimmune problems. - You have frequent mood changes.

So, how can you get a healthy gut? - Add probiotics to your diet. Probiotics promote the growth of healthy bacteria in the gut. - Limit processed foods and sugar. Instead, get nutrients from plant-based foods and lean proteins. - Eat slowly. - Eliminate food intolerances. - Drink water. - Have a grocery game plan. - Exercise regularly. - Get enough sleep.

Check out video on the AIMC Health Solutions page for more tips including the following products: - Probiotics 10 - https://bit.ly/3rNbrlt - Nutriclean Seven Day Cleanse - https://bit.ly/3Q6nFyW - Ultimate Aloe - https://bit.ly/46kR3HC

Why You Should Keep Your Personal Social Media Profile Separate from Your Business Profile

Most people enjoy using social media accounts. Therefore, it’s tempting to use your existing social media profiles for business use. However, social media for business is extremely different than social media for personal use. While the broad concepts are somewhat similar, there are several key differences as the article below will reveal. Below are five reasons to keep your personal and professional social media separate. 

1. Maintain Professionalism 

A significant reason to keep your personal and professional social media separate is a matter of professionalism. It’s doesn’t look right to be promoting your latest blog post one minute and lamenting cold soup the next.  By keeping them separate, you have more freedom to post the things you want to on your personal pages and keep your brand pages focused on things strictly related to your business. There is always the risk of losing business due to your personal views or attitudes. You probably won’t know that is the reason, so merging your personal and professional life together like this always carries an element of risk.  

2 Reduce Confusion  

Another reason to keep your personal and professional social media separate is to limit name confusion. If someone looks at your profile online and sees a lot of personal content, they may wonder if they have stumbled on the right profile or whether or not there is a separate account for your brand. You also have the problem of whether you use your name or the name of your brand. In most cases, there will be some differences between the two. As always, simple things in marketing is nearly always best, and name confusion could cause more problems than it’s worth. 

3. Simpler to Manage  

When it comes to managing social media, it’s a lot easier when you have a clear plan for each profile. For simplicity, having personal and professional social media separate gives you that clear plan for content, so you have a general idea on what to post. As ever, this all makes your life easier when looking for the best content and using a scheduling tool. You can also take things further by creating a social media calendar to help you plan things out ahead of time. Sources may be different for personal and professional profiles so you can add those separately to your accounts as needed. 

4. Expectations  

One critical key to success on social media is letting your followers know what to expect from you. The problem with not keeping your personal and professional social media separate is followers won’t know what to expect from you next. Also, keep in mind that your audience will be different so some users will be following you for your personal content and others for your professional material. Without knowing what is coming next from you, this could lead to users unfollowing you for one reason or another. So, keeping these things consistent helps to simplify matters. 

5. Audience Selection  

As the previous point suggested, your followers need to know what to expect from you. However, this point should be extended into a marketing consideration. Remember that you may wish to use various forms of social media advertising on different platforms. That means you will wish to boost certain content for increased levels of engagement. The problem with a combined personal and professional social media platform is you won’t always know the users that are engaging with you are relevant for that promotion. However, by separating the accounts, you can be more confident you will reach the right users. 

Check out our video on the AIMC Business Solutions YouTube Channel here - 

(5) Why You Should Keep Your Personal Social Media Profile Separate from Your Business Profile - YouTube

Social Media 101 - Making The Most of Your Digital Presence 2023

In today's Digital and now AI World, it is important to be aware of the most effective marketing strategies to help build your professional brand and business. There are some amazing tools in the world of networking and digital marketing that help you save time and money.

Check out our presentation on the AIMC Business Solutions YouTube Channel - Social Media 101 - Making the Most of Your Digital Presence - Here are the highlights: - The Transition to the Digital World – Traditional Marketing to the New Marketing - What is the Social Media Anyway? - Social Media Strategies & Concepts – Goals & Action - Social Media Platforms that Matter – A Review - Closing Thoughts and Some Next Steps

If you need any Digital Marketing help, contact us via our LinkTree - http://linktr.ee/desocialconnector or http://www.aimcbizsolutions.com

Why does a slow website hurt your business?

There is nothing worse than a slow website.   If a potential customer can't get what they want quickly, they move on.   Just think of all the lost business!

Let's go through why a slow website can significantly hurt your business for several reasons:

1. Poor User Experience: Slow-loading pages frustrate visitors and negatively impact their experience. Users expect websites to load quickly, and if they have to wait, they are more likely to leave and seek information or products elsewhere. This can result in a high bounce rate, meaning visitors leave your site without exploring its content, which can ultimately lead to a loss in potential customers or clients.

1. Reduced Conversion Rates: A slow website can lead to decreased conversion rates, whether that involves making a purchase, filling out a form, signing up for a newsletter, or any other desired action. Slow loading times create a barrier between users and the actions you want them to take, making them less likely to complete those actions.

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3. Negative SEO Impact: Search engines like Google take website speed into account when ranking search results. Slow websites can have lower search engine rankings, making it harder for potential customers to find your site in the first place. This can result in reduced organic traffic and visibility.

1. Competitive Disadvantage: In a highly competitive online landscape, users have many options. If your website is slow while competitors' sites are fast and efficient, users are more likely to choose your competitors over you.

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3. Mobile Experience: With the increasing use of mobile devices for browsing, a slow website can be even more damaging. Mobile connections can be slower than desktop connections, and users on mobile devices are often more impatient. A slow website on mobile can lead to a higher abandonment rate.

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5. Trust and Credibility: A slow website can convey a sense of unprofessionalism and lack of attention to detail. Users might question the legitimacy of your business if they encounter a slow website, which could lead to a loss of trust and credibility.

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2. Impact on Brand Perception: User perception of your brand is influenced by their experience on your website. A slow website can reflect poorly on your brand, suggesting that you don't prioritize user satisfaction or invest in modern technology.

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4. High Operational Costs: A slow website can also indirectly lead to higher operational costs. For example, if you're running paid advertising campaigns, a slow website could lead to higher costs per click and lower ad performance. Moreover, you might need to invest more in customer support to address issues caused by a slow website.

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6. Customer Retention: Even if you manage to attract visitors to your website, a slow experience can discourage repeat visits. Returning visitors expect a seamless and efficient experience, and a slow website can deter them from coming back.

To mitigate these negative effects, it's crucial to invest in optimizing your website's performance, including optimizing code, using efficient hosting solutions, compressing images, and employing content delivery networks (CDNs) to ensure fast loading times and a smooth user experience.

Let us help you speed things up with an up-to-date website w/ AIMC Business Solutions - http://www.aimcbizsolutions.com