Friday, June 21, 2019

15 Business Networking Tips for Entrepreneurs and Your Career

15 Networking Tips for Entrepreneurs and Your Career

I was not a born business networking professional. But in 2007, after working at Staples in IT for 8 years, I started thinking about my next move. After meeting entrepreneurs at Northeastern University Alumni Networking events, I became interesting in networking and helping others and then became inspired to start my own business.

What I learned is that all entrepreneurs have to network to build their client base.   There is only so much you can do online, so it is time to go offline and get out there.

Here are tips to help you get the most from business networking events.

1 Think of networking as a means of making friends. Your mission is to forge human connections. Some of my best friends today are people I’ve met through networking.

2 Be there to help others. Think about what you can offer in the way of solutions to someone else’s problem. In my health and wellness business, I wait for someone to say, “I feel tired all the time” or “I wish I could lose 10 pounds” before describing my business.

3 Have a plan before you arrive. Note who’s registered online to attend, and read a little about them to grease the conversation. Look for interests you can talk about—sports, current events, their college, where they were born. Steer clear of politics and money. Stay positive. Don’t bring up the latest airline crash or global warming doom and gloom.

4 Craft a 30-second elevator pitch, but never offer it unless you’re asked about what you do. I like to sayI do a lot of things. I’m an IT director. I’m also an entrepreneur who oversees social media anddigital marketing for small businesses. I’m a health and wellness coach, too. I do three jobs. I don’t get much sleep!’”

5. Focus on others. I don’t care if you have a winning lottery ticket in your hand, people will shut down if you make you the focus of conversation. Hand out your business card only if people ask for it or express interest in talking further.

6 If you’re apprehensive about networking, bring someone with you who knows the ropes. Pay attention to how they speak to and interact with people to learn what works. They can introduce you and break the ice. Later, invite their candid feedback to help you up your game.

7 If you’re looking for a job, don’t ask about current openings. Instead, learn about a company by asking questions like, “What kinds of new projects is your company working on right now? Tell me about your organization. What are the major issues or pain points in your industry?” You can then say, “Oh yes, we’ve had that same challenge. Here’s what we did.” In that way, you can promote your experience and expertise.

8 After 5 or 10 minutes, move on. You’re there to meet new people, so save an in-depth conversation later.

9 Follow up—the most important part of networking. After an event, connect with that person on social media. I invite people to “LinkedIN,” especially if they’re an Northeastern grad. Then I’ll propose a face-to-face meeting in a neutral place, such as a coffee shop.

10 Strive to build trust. Networking is like dating, only for business. People won’t do business with you unless they trust you, so listen carefully about what they do and need. As they say in sales, it takes 7 touches before you have a transaction, so take pains to lay the grounds for a relationship.

11 Network when you don’t need to network. Make networking a habit—a routine part of your life. Networking is a numbers game. Finding new clients is largely a function of how many people you know.  Don’t wait until you’re desperate for new clients or a job.

12 On LinkedIn, don’t underestimate the importance of your second-level connections. No matter how many first-level connections you may have, you’ll have many more second-level ties.

13 Be choosy about who you LinkedIn with. Your connections should mean something. Beware of “LIONs,” short for LinkedIn Open Networkers. Numbers are all they care about.

14 If you’re tongue-tied, consider joining Toastmasters. I used to be an “ummm” person. I knew that to be able to do my sales pitch, I had to practice. After giving speeches and presentations at Toastmasters, a support group where you learn public speaking, you can wing a conversation about practically anything.

15 Enjoy your widening circle of contacts. Networking opened my mind to opportunities I’d never thought of before. It can do the same for you.

Tuesday, May 7, 2019

AIMC Business Entrepreneur – Opportunity – Unfranchise Owner

We are looking to partner with successful professionals that can help evaluate our Unfranchise Business and be able to provide a referral of a qualified business professional to partner with our team in our growing organization of entrepreneurs based in Boston, Massachusetts.
Our candidate profile/qualifications:
- Based the United States.
- Previous sales experience (direct sales experience a plus)
- Are teachers, trainers or coaches or simply inspire to help others succeed.
- Owns or have owned a business in the past and understands business operations
- Entrepreneurial and has a great business mind and is open to opportunity.
- Positive mindset and likes being around positive successful people.
- Relationship builder and a connector/social butterfly/ knows a lot of professional people. Understands social media and how to connect with the right people.
- Is looking to make extra money residually to help support their personal/financial goals.
- Are financially stable or are looking to become financially stable.
- Can commit to a part-time business alongside their day commitments.
- Can commit at least 8 hours per week toward building their own business alongside their other commitments (day job/ family etc.). The commitment would include trainings, including some out-of-state.

About our Company:
- 27 year old company based in North Carolina with an A+ rating with the Better Business Bureau and the only Two time Torch Award winner w/ BBB ever for ethics, integrity and performance.

- Internet Marketing and Product Brokerage Business w/ opportunities in the following divisions – Cosmetics/Skin CareHealth/Wellness Digital Marketing/Business Services Financial Services
- Creator of the Shopping Annuity which is a revolutionary concept that helps smart shoppers convert their spending into earning through SHOP.COM.
- Ideal opportunity for Fitness Trainers/ Health Professionals/ Spa-Salons/ Stay-at-home Parents, Teachers or any other professional with fluctuating income over the course of the year.
Next steps:
- If you know of a qualified candidate or are qualified yourself, contact Jeff at to set up a call to learn more and discuss collaboration opportunities and join the AIMC Business Entrepreneur Facebook Page. We look forward to meeting you.

Monday, April 29, 2019

How To Score a Rocking Linkedin Profile - Cheat Sheet


How To Score A Rocking LinkedIn Profile – Cheat Sheet
By Jeffrey DeSocio – AIMC Business Solutions/Mass Professional Networking

u  So What If You Had No LinkedIn Profile at all?  The World Before LinkedIn.

u Why Should You Care About Your LinkedIn Profile?
u  Clients & Co-Workers Are Checking You Out
u  Potential Employers & Employees Are Checking You Out
u  Potential Job Leads
u  Build Relationships

u Some LinkedIn Statistics
u  Over 500 Million People Use LinkedIn
u  40% of LinkedIn Users Login Every Day
u  41% of millionaires use LinkedIn
u  122 Million People got an interview from their Linked Profile
u  91% of Marketing Executives List LinkedIn as the top place to find quality content
u  80% of leads come from LinkedIn versus 13% from Twitter and 7% from Facebook

u Eight Tips for Scoring a Rocking LinkedIn Profile
u  A Picture is Worth 1,000 Words Be Professional & Smile
u  Your Headline is Your Future Your Expertise
u  Your Summary is Your Story to Tell Results You Deliver Call to Action
u  Experience is Not Your Resume Focus on What Impact You Have Had
u  Get Specific and Use Facts Set Yourself Apart from Others
u  Highlight Your Leadership State Accomplishments
u  Flaunt Yourself Show Certifications Publish Content Share Interests
u  Grow Your Network Join Groups Connect Follow Companies

Need more guidance to kick-start your LinkedIn Profile?  Ask us about the “Networking & Personal Branding Toolkit” by contacting us via email at   Also join Mass Professional Networking on LinkedIn and Facebook.

Tuesday, April 23, 2019

Spring Into Summer - Getting Healthy and Feeling Awesome w/ TLS

AIMC Health Solutions

Introducing Our Spring into Summer Program

Are you ready to feel and look amazing this summer?

AIMC Health Solutions is looking to coach 25 people who are ready to lose unwanted fat by starting a 21-Day TLS Challenge within the next 3 weeks to get healthy and feel amazing as we move into the summer season.

Our program is a lifestyle program, not a diet, so you will be eating real and fresh foods that you can buy right at your local store.  You can exercise either at home or at your local gym.   We will provide you science-based supplementation to support what your body actually needs to optimize your results.   You will also get online education that will take only a short time each week to do.  You can then look forward to losing weight, inches, body fat and bloat, while gaining energy, looking great and feeling better.

To get started, first check out our TLS Weight Loss website at and create a profile.  

Then go to “About TLS” and take a Weight Loss Profile at   

This will help us understand what the best next steps are to help you feel great and be healthy!  We will schedule some time with you to review results and then get you started!

In the meantime, we also have an overview of our TLS Program via Zoom Online.   Check the AIMC Health Solutions Facebook Page for the next event.

Jeff D. – AIMC Health Solutions

Wednesday, March 13, 2019

The Day Facebook Went Down - So What Can You Do?

Today was not a good day for Facebook and Instagram.   Its nearly two billion users day-to-day operation of posting, engaging and enraging came to a halt due to the multiple technical issues with the Facebook and Instagram platforms.  There was specific issues with slowness, posting links and some cases, simply logging in.   Considering how much much Facebook has invested in high availability and software, this is a big one.  It is amazing how consumed we are all are with social media, you would think we lost electricity or survival food.  This can't happen.   So what did we do back in 1995?

Anyway, since my business revolves around social media whether it is working with my clients, or interacting with my connections promoting my networking events or products and services, I started to think about the world outside of Facebook, and realized that there are other social media platforms that are pretty cool, very effective and contain much less drama.

So I pulled out my smartphone and started to go through my applications and I found some pretty cool social media alternatives to Facebook.   So here we go. 

Shapr - Yes, this is a new one which is sort of a dating meets professional networking application.   I have met some successful professionals on this site and it does a good job matching you with people you like to meet and do business with.  The key is when you make a connection, is to follow-up and take the next step.   If there is not an immediate need, I request to connect this person on Linkedin for future potential.

Which brings me to Linkedin, the ultimate professional network.   Linkedin is my favorite social media platform and it is truly the place to inspire, educate and engage with professionals.  When Facebook is down and you want to get serious, Linkedin is a great alternative.  You feel like you just listened to a great educational podcast versus some mindset drama on the entertainment channel on Sirrus.  I also recommend using Linkedin to prospect and connect and to share your knowledge and offering value to your connections.

Before Facebook, there was Twitter.  Before Facebook Live and Instagram Stories, there was Periscope, the first true live platform.  Twitter is more real time and you feel closer to your celebrity connections on this platform.   Twitter does not get the credit it deserves because it is still text based versus visual, although that has changed a lot in the past year.  I recommend spending some time on this platform and updating your profile and study what is trending.   Twitter is really enjoying days like today with all the Facebook problems, claiming to its billion users, that is it still here.

Another Social Media Platform that has held its ground is Pinterest, you known the Pin Board.  Pinterest is also a serious platform with lots of great options for education, shopping and visual delight.  I always recommend Pinterest for any business that is selling visual products such as real estate, clothes, food and jewelry to name a few.    Once you are on Pinterest, you realize that you can spend hours on the site and feel like you didn't waste any time feeding through the drama.   I really pin pictures on Pinterest and realized that I now have over 250k visits to my profile a month! 

Finally, I would mention Google+, but that went out of business on February 28th, so I will mention Google's Social Media Site, YouTube.   YouTube is another addictive platform and there could be some drama depending on what you are searching for.  It is an amazing platform for learning and also to share your expertise.   You Tube videos are not as viral for the standard user as Facebook Live videos are, but it is great platform for promoting your brand.   YouTube is still the most important platform for promoting music.   Check out how many views of that Despacito video and you know this site has some power.

So I hope Facebook can figure out its problems today and put everyone at ease that the world is all good.   But always remember, there is always an alternative out there.   I bet the millennials are thinking, what the heck did the old people do before Facebook?   It is same thought we had before electricity was invented.

Friday, March 8, 2019

Why Business Networking & Residual Income is Essential for Your Retirement

We are in a much different world today compared to your grandparents or even your parents world was like prior to 50 years ago. 

Back then, one parent worked full-time at one job or ran one business and was the primary breadwinner while the other parent stayed at home and took care of the household.   The family can easily survive on one income and the parents were able to retire knowing their company pension & Social Security was all they need to have a nice retirement of golfing and sunshine.  There was really no such thing as business networking in the format it is in today and if you had a side hustle, you may been classified as a greasy old car salesman and did not fit into the norm.   Honestly, it was a good life since it seemed there was less stress and family values were a priority.

Today, there is a lot of more pressure and the norm is change, whether it is your job, business, financial situation.   Less than 5% of professionals stay at a job more than 10 years and 60% of Americans live check-to-check and are not saving for retirement.  Most professionals are in a state where they need to be proactive about their career and their success and not rely on their company to be loyal to them and build their career path.  Everyone today needs to be the CEO of their own domain and those that don't, are left behind and fall into that "check-to-check" and "no retirement" demographic.

The good news with today's world is that there are more options than ever to build your own domain.    The options that stand out today are Business Networking and Residual Income.  There are more opportunities than ever to build your own legacy and retirement success using these tools.   You can networking offline at events, especially in big cities and online via social media platforms like LinkedIN.  In terms of Residual Income, whether you earn residual income via real estate, network marketing or online learning, the sky is the limit to build a financial component that makes you money while you sleep.   Residual Income used to be a dirty word back in the days of the one income family, but now it should be part of every professionals financial plan to stability.

I wanted to share my story.  Prior to 2007, I had one source of income from one job and once the work day was over, I did the typical activities like watching TV, going to the gym or hanging with friends.  In 2007, I went to my first networking event and then in 2008, I was introduced to residual income.  It was a whole new world, but slowly but surely it caught on, and now today in 2019, I run a successful business networking group and currently have multiple sources of income (most residually) with the goal to retire from the typical corporate job in a few years, much earlier than most of my colleagues I graduated with.

The model I have built for me and my family in order to have an amazing and financially free retirement is my business networking and side hustles I am doing alongside my primary job.  Now don't get me wrong, I still want to have a "working retirement" focusing on my passion of helping others whether is with their health, their business or their financial situation.  However, I feel like it is absolutely essential to build a residual income today.  Social Security is good enough to buy your monthly groceries.  Nobody has a pension anymore, and you how your retirement portfolio is doing.   The stock market today is absolute drama and most companies don't even match your 401k contributions anymore.  You are essential on your own to make sure you are not a Walmart greeter just to make ends meet at the ripe old age of 82. 

So where does business networking come in?  It is the referral base, the lead generator that introduces you to the right people that can use the products and services you provide via your side hustles.   Hopefully, you are building side hustles that truly provide you with residual income.  Real Estate investing is the most popular, but network marketing is the least risky.  I encourage you to take the idea of building a residual income seriously and if you are approached with an opportunity to build something, don't close yourself off, since it may be your path to controlling your own domain.

Monday, March 4, 2019

Why the Fitness Club is Better Than the Nightclub

It is hard to believe I turned the big 5-0 last month considering how I do not feel old at all and have a zest for life and am excited for what is ahead.   I am involved with a lot of side hustles and run professional networking events in the Boston area and the majority of the attendees are younger and serious about their career and life which is enlightening.  Hanging with so many successful young professionals has had an amazing positive effect on me that I feel like I have just turned 30 instead!

I remember back when I was in my 20s, it was all about partying till 4am at the various nightclubs in Boston, Providence and even the occasional trip to a warm climate.   My colleagues had the day job, then went out till 4am, got up at noon and may hit the gym to sweat out the hangover.   Fitness was important but not the center of life then.  It was all about how hungover you can get.

As I got older, the nightclubs started to close and more fitness clubs were opening.   I remembered a time when Rte. 9 in Framingham was a strip of nightclubs whereas today it is dotted with fitness clubs.   The fitness club was becoming the new nightclub where people congregate, shared workouts and diets and even met their significant other.   I was pretty amazed when I went to the gym on a Friday evening recently and it was packed.  Back in 1995, you went to the gym on a Friday night, you were a loser.

Today, people are healthier than ever.   With yoga, SoulCycle, Crossfit and your basic free weights, it is cool to be into fitness, and not cool to smoke cigarettes.    That is why of all of my business ventures, my health/wellness business is my baby.

So why is the Fitness Club Better Than the Nightclub?

1)  Being active in a Fitness Program is an Investment in Your Health whereas investing in a cocktail at a Nightclub will only result in a headache and oversleeping the next day.   You feel amazing after a workout and are ready to tackle the day.   After a big night out, the only thing you are tackling is your pillow.

2)  People are positive and happy at the gym.  You notice that people encourage you at the gym and smile (well except for those that overdid it with some of  those supplements).   There is no drama at the gym, it is all business.   At a nightclub, it is all about drama.   Well look at her or why is the bartender so slow.   Why are there so many brawls and bad stories at the end of a night out?   Don't see that at a fitness club.

3) Successful people tend to congregate at the gym.    I met a lot of entrepreneurs and forward thinkers at the gym, even on a Friday night.   Refer to #2, nightclubs tend to congregate people that have no direction in life.   It is all about who you  hang with, right?

So hopefully, you will join the fitness revolution and get strong, feel great and look great!   I am rooting for you and want you to think 50 is the new 30 and 60 is the new 40.   It is the best de-aging process there is, so let's rock, at the fitness club.

Thursday, January 17, 2019

The Business Networking Toolkit – Cheat Sheet

The Business Networking Toolkit – Cheat Sheet
By Jeffrey DeSocio – AIMC Business Solutions/Mass Professional Networking

I have been networking full-time since 2007 and have been running a successful business networking organization called Mass Professional Networking since 2013 and have recently expanded to the Sunshine State and started the Treasure Coast Florida Professional Networking Group in 2018. 

Through the years, I have learned a lot about what works with business networking and what doesn't work.   The following is a reference about why professional networking is important today, how to research and prepare for an event, what to do at an event and the importance of follow-up.    Enjoy!

Why is Professional Networking Important Today?

  • Networking can help you start your own business, climb the career ladder.
  • Networking is a long-term investment, leads to lifelong friendships.
  • Business people that network are usually great positive influences to be around.
  • Increase in confidence as you push yourself to talk & connect with new people.
  • Expand you sphere of influence and practice & perfect talking about your business, use this in your marketing.
  • You can ask questions at business networking opportunities as a form of market research.
  • You will meet people that you don’t normally come across in your everyday life.

PLAN - What to Do before the Networking Event:

  • Get your business cards ready
  • Eat first, since it is awkward eating food while socializing
  • Know your Goals and Purpose
  • Understand the Dress Code
  • Remember Everyone Is There for the Same Reason
  • Get Your LinkedIn Profile Ready to Network – How to Have An All-Star LinkedIn Profile?
  • Start with A Professional Profile Picture – Of Course!
  • Professional Header With Targeted Keywords
  • Concise Summary With Media Links
  • Don't Be Shy With Experience for each Job
  • Complete Education Section
  • Practical Examples & Recommendations

ACTION - What to Do at the Networking Event:

  • First, get to the event on-time
  • If you are shy, ask the host to help introduce you to people
  • When meeting someone, use eye contact and repeat their name
  • Ask questions, and do not pitch and/or have a roving eye
  • Questions to Ask To Engage in Conversation.
  • What is your biggest professional accomplishment and how did you achieve it?
  • Who is your favorite business mentor, whether it is a colleague or a celebrity?
  • What is your favorite business book, show or podcast?
  • What is your biggest challenge in business?
  • Who is your perfect client and who can I introduce you to, that will help your business?
  • What is your top marketing and networking strategy?
  • What social media platform do you use the most to market your business?
  • What is your favorite business networking group?
  • What other talents do you have? For example, do you play a musical instrument

FOLLOW-UP – What to Do after the Networking Event:

  • Send a “Nice To Meet You Email – Personalize it and mention something you chatted about
  • Connect on LinkedIn and review profile in anticipation of a follow-up meeting.
  • After initial meeting whether on phone or in person, set up your calendar to reconnect
  • Remember events such as birthdays and anniversary events for business or career milestones
  • Give Give Give First. Be a resource forever for your new connection.

Need more guidance to kick-start your Business Networking? Ask us about the “Networking & Personal Branding Toolkit” by contacting us via email at Also join Mass Professional Networking on LinkedIn and Facebook.

15 Business Networking Tips for Entrepreneurs and Your Career

15 Networking Tips for Entrepreneurs and Your Career I was not a born business networking professional. But in 2007, after working at ...