Showing posts with label information technology. Show all posts
Showing posts with label information technology. Show all posts

Monday, December 11, 2023

Old Friends, New Ways: A Special Fireside Chat With Jeffrey DeSocio

For the longest time, Boston New Technology and Jeff's companies and community building efforts have converged and happily met with a strong sense of common purpose. With a strong background in technology, networking, and marketing, Jeff pioneered much of what the events scene now considers quite ubiquitous. There's no surprise there, as Jeff is also an entrepreneur, avid connector, and marketer and is the founder of one of Greater Boston’s most successful professional networking organizations, Mass Professional Networking. He pivoted his career in 2022, to become a successful Managing Director - Technology at a Greater Boston-based Executive Search Firm, integrating his vast technology management & organizational knowledge and networking to help hypergrowth organizations connect with talented professionals. Lastly, Jef is also the owner of AIMC Business Solutions, a leading Digital Marketing and IT firm. Boston New Technology Co-Director Steve Vilkas will speak with Jeff about the history of those first few irons in the fire forged in those early days and, equally as importantly to the history, what the future-state is looking like as we consider everything from hybrid realities to the new expectations of business professionals.

Here is our fireside chat - 

Tuesday, April 12, 2022

Did You Know That Your Life and Business Is In The Cloud? Breaking Down How Cloud Computing Rules Your World and Some Tips.


Cloud Computing has been a buzz word for many years and now basically manages people's business and personal lives. 

First off what is Cloud Computing? 




Cloud Computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. Large clouds often have functions distributed over multiple locations, each location being a data center. Ok that is pretty intense. 

But really think about that social media video you did, or that post or how about those files you stored on Google Drive or Dropbox or even that Zoom video you did? All of those actions integrate into the cloud whereas those files are stored in one of those big data centers. 



Check out our video on YouTube on how "The Cloud" rules your world and some tips on how to make sure your critical files are kept safe. 




 

Finally, if you like to get a Business Assessment where your business is in the world of the cloud, contact us or click the link - https://bit.ly/3rk42H3

Tuesday, August 10, 2021

Your First 30 Days in As an Information Technology Executive - The Top Four Objectives

 

Whether you are a seasoned technology executive/manager embarking on a fresh challenge or a recently promoted executive in a new role, it’s important to get your first few months in a new role right. Achieving success at the beginning of your technology leadership journey is challenging, but essential.



I’ve spent many years in mid-level IT leadership positions, including five as an IT Director, owning technology strategy, vendor relationships, project management, business processes and key contract negotiations for billon-dollar retailers to healthcare management to education management.   No matter how complex the organization is, an approach of assessment then transformation then innovation is the goal.   Your IT Organization needs to be an innovator, a partner to the business and most of all a revenue generator and/or revenue savior.  Be before you can innovate, you need to assess where you are and make the necessary transformations to become the innovator.



I’ll share the four objectives, plus a bonus, I’ve learned in my career and provide some context that I wish I had when I started my journey as an IT Manager.    You can view this as the first 30-60 days in your new role.

1) What is the State of the Organization's Security Procedures

Yes, I am starting off with security, which is often overlooked by executives as an operational expense or insurance and security breaches don't happen to them.   Well, the reality, it is happening and happening a lot.  You heard of TJX, Colonial Pipeline and even the Government Cybersecurity breaches? They were all caught red handed. You really need to understand where you are from a data/access/physical security perspective and make sure you have followed and security policies and procedures in place and conduct regular audits and employee security awareness training.  Don't wait for the annual security audit to take action.    As a reference, here is a great event we did on Cybersecurity at one of our Mass Tech Networking Events - here



2) Get a Clear Understanding of the State of Technology in the Organization Including Tech Debt/Operational Expenses

Does the company have a technology blueprint showing all of the systems, including internal systems, as well as any integrations to outside cloud infrastructure and/or SaaS applications that run critical business functions?  This is often overlooked as a nice to have and something to get to when you have time, but in reality, is essential for all of IT to understand what they are managing.   I am baffled how many companies don't have a blueprint of what they run.   In addition to the blueprint, it is important to understand IT Operational Expenses, including software/hardware maintenance contracts including those cloud infrastructure contracts.   You will be surprised how much companies spend on cloud.   What I like to do is build a Cash Outflow document showing exactly what is spent monthly and also negotiate contracts on a regular basis and implement cost savings.   Once you are in a good state, then you can partner with the business and build a technology roadmap that supports business growth.



3) Learn the Business Inside and Out and Be Ready to Turn Technology into an Innovator

A perception of technologists is that we care about the systems, and not the services.   That couldn't be further from the truth today.  IT Executives need to partner with their respective business leaders and be able to explain the business that they support and be able to innovate and implement ways to grow the business whether it is through internal development and/or acquisitions.   It is important to build clout in the organization so the infamous shadow IT doesn't take effect.  Shadow IT refers to information technology systems deployed by departments other than the central IT department, to work around the shortcomings of the central information systems.  IT needs to be the driver of the business objectives and have a seat in the board room.   Here is a great video from one of our Mass Tech Networking Events on IT Clout in the Organization - here.

4) Get to Know Your Team and Internal/External Network

Have you ever heard that the most important part of an organization is the people and the people they know?  You may have the best product or service, the best mobile application or the best facilities, but without great people, you may not have a great organization.   As an IT Executive, it is important to be an extrovert and network with your internal colleagues AND build a network of resources externally to help achieve the company's business executives.   The perception of those technology sales executives is that they are a pain trying to sell you something and/or they invite you to a Red Sox game.  But in reality, they can be advocate for you and help you when there is a need.  As a professional networker, I encourage all IT Executives to go to events, build their own personal brand and reputation since you never know when you will need to rely on your network.   Case in point, you in your first 30 days at a new organization and you need something bad, maybe tech talent or a system to achieve a quick win.   Wouldn't it be nice to have a great network of successful professionals to reach out to?  Check out Mass Tech Networking here.



BONUS - Target an Easy Win

Once you have a good blueprint of the business, the technology and the people, focus on making a positive impact in your new organization. Identify something that will help set the tone for your legacy at the new company.    Once you have the clout and knowledge, you will be trusted to implement the change needed to transform your IT Organization to be innovators and not an order taker or even a cost center for the company.   Your easy win will set the tone for an amazing journey in your new role!




Thursday, May 20, 2021

The Global Cybersecurity Landscape w/ Scott Foote of Phenomenati - Mass Tech Networking



In a rapidly evolving cybersecurity threat landscape, the sophistication of attacks is making security an increasing challenge for people. It is essential for technology executives to prioritize cybersecurity in their organization. Join Scott Foote of Phenomenati as he goes through the Global CyberSecurity Landscape and delivers a Blueprint for Success for Technology Executives. This video from the Mass Tech Networking Event on May 20, 2021. Mass Tech Networking is one of Greater Boston's leading networking groups for Technology Professionals and is a division of AIMC Business Solutions. For more information on Phenomenati, go to https://phenomenati.com/. For more information on Mass Tech Networking, join the group: - Linkedin (https://www.linkedin.com/groups/8619390/) - Facebook (https://www.facebook.com/groups/masst...) For more information on AIMC Business Solutions, go to http://www.aimcbizsolutions.com

Monday, April 27, 2020

AIMC Business Solutions - Website Tour of Our Products




AIMC Business Solutions - Website Tour of Our Products & Services for Small & Mid-Size Businesses

First we will go through our Products/Services offered via MA Webcenters at http://www.aimcbizsolutions.com.

 This includes Responsive Websites, Social Media Management, Content Management & Texting Service.

Then, we will go over a new all-in-one Marketing Platform w/ Builderall at http://allmymarketing.info.

 This is for the business owner that wants complete control of their marketing and there are also amazing tools like a Magazine Builder, Sales Funnels, e-Learning Tool and Email Marketing.

Please contact us is you like more information or like a free 15-minute assessment for your business.

Sunday, April 19, 2020

Website/Social Media/Business Networking Sales Associate w/ AIMC Business Solutions - 2020


AIMC Business Solutions http://www.aimcbizsolutions.com
Website/Social Media Sales/Business Networking Associate & Digital/Internet Marketing Positions Now Available – Part Time or Full Time

AIMC Business Solutions is a Massachusetts-based website, digital/internet marketing, and IT consulting company that specializes in providing turn-key website solutions, referral/business networking and social media consultation for small/medium sized businesses. The opportunities are endless!  Our company provides a complete website design, development, hosting, marketing, management and training solution to companies throughout the United States.  

Millions of businesses still have yet to enjoy a presence on the internet. And many million more businesses have websites that don't work for them and they are in need of a better solution.  We also provide additional digital and internet marketing services as well as business networking events & advisory services.

We are expanding and looking for motivated social media managers or sales professionals that want to learn about social media, marketing, , business networking, client interaction and how to run a business.  

You will also supplement your income by selling websites for a commission and conduct social media consultation & management for small/medium sized businesses as well as via referral links for our business networking events/sponsorship programs.

Here are some features of our opportunities:
  • Full Time Website/Digital Marketing Sales Positions (25-30 hrs) or Part Time Website/Digital Marketing Sales Positions (5-10 hrs)

  • Work Your Own Hours

  • Work From Your Home Office, Starbucks or Your Favorite Wireless Spot!

  • No Website/Social Media or Sales Experience Necessary
    • Website Sales Training Provided Through On-Line Training
    • Access to Our Information Website and Marketing Manual
    • Warm and Cold Calling & EMAIL Scripts
  • Exceptional Communication Skills Needed 
  • Build Your Professional Network Hosting Our Business Networking Events and Build Leads
  • Organization and Follow-Up Skills a Must!

  • Commission Only - Opportunity to Earn Hundreds Per Website Sold (commission percentage dependent on experience).  Unlimited Income Potential
    • Social Media Management - up to 80% commission
    • Websites – up to 20% commission
    • Busieness Networking Sponsorships - up to 50% commission

  • Management/ Apprentice Opportunities May Become Available To Start Your Own Business.
Requirements: computer/laptop with internet access w/ LinkedIn/Facebook or Twitter accounts, Business (cell) Phone with voice mail, networking skills – may attend one networking event a week, great organization and communication skills.

To inquire please email your resume to jeff@aimcbizsolutions.com.

Tuesday, August 6, 2019

How to Network at Business Conferences - Some Tips to Get Your Company Started

We are about to embark on the peak conference season here in Boston with Inbound 2019, MarTech AI World, and various technology conferences invading our amazing city this fall.    Between all of the conferences and with the thousands of college students coming into town, Boston will be bustling!

So far, when we have provided business networking tips in our recent blogs, we have focused mostly on the attendees at networking events such as our own Mass Professional Networking events.  The way attendees go about networking at events versus companies networking at large conferences are similar but there are some differences.  The reason is at some conferences, your company may be netowrking a future client or business partner, but instead be networking with your competition.    From a 1-on-1 networking perspective, always remember that even if the person you are talking to may be your competitor, it is all about their connections, or in other words, the 2nd level connection.  Be open to discussion, be honest and up front, since you never know what the future may bring.

What I like to do now, is provide some tips for companies & sales personnel in particular on how to network at larger conferences.   The key is to engage in deep, meaningful discussions with executives from target accounts that lead to bonafide sales opportunities.

1)  Leverage Introductions from the Conference Hosts

Conference organizers maintain lists of attendees and speakers, however not all conference organizers share this information.   A way around this is to get on a sponsor list since the conference marketing personnel can introduce sponsors with attendees and you will have an easier time build your warm market and building your prospect's trust.


2)  Come Prepared - Bring the Right Stuff

Large conference offer companies in particular sponsors an opportunity to demonstrate their wares and how they can help attendees when intermingling at the networking event within the conference.   If you have access to any of your company's white papers, case studies or blogs, be ready to share with people you meet.    Don't wait to send that follow-up email.  Learn how to share information right from your device to someone on the spot.  It can open up discussion immediately.



3) Use All Networking Opportunities at the Conference

Do not retreat back to the hotel or some coffee shop to check emails during breaks or at the end of the conference day.   Depending on how the conference is organized, there are typically multiple opportunities for meeting and speaking with potential clients.  Some example of events are pre-event breakfasts, conference breaks, after conference mixers.  Some quick advice at the after conference mixer, go easy on the wine and beer, since you are setting an example of your company.



4) Utilize the Event's Mobile Application to Connect with Attendees

Most event organizers provide mobile apps for all sponsors and attendees to use to track the agenda, rate sessions, follow registered attendees on Linkedin and to see who is actively checked into the event.  This provides companies, in particularly sponsors another avenue to connect with and promote their brand to attendees and potential target accounts.



5)  Get Involved and Engage on the Keynote and Panel Topics

One of the best ways to break the ice with conference attendees and target accounts is by talking about aspects of keynote addresses or panel discussions given during the event.  It is a terrific way to make instant connections with attendees.   If you have a blog about the event or a particular session, promote it to the people you met at the event and offer your insight.  It builds trust with your new connection.

Finally, a bonus tip.  Smile and be friendly and put your phone down and be social.  That email can wait.   Networking is the #1 most effective sales tool today, so when you are at a conference, be visible, be helpful and most of all, have fun.


Monday, October 29, 2018

AIMC & DeSocial Connector Has a Solution For Everything - 2018


AIMC Owner/Principal and Mass Professional Networking founder Jeffrey DeSocio has built up a large network over the years and has a goal to have a solution for everything for his connections.  Jeffrey is an entrepreneur and has developed quite a roster of products and services that he can refer to for his connections through his various business ventures/partnerships and his large professional network.

The following information/links is a great reference for you.   Just click the link on the left side to forward to the specific webpage for more information on the product/service/group.

If you have any questions, you can contact Jeff at 508-922-1726 or jeff@aimcbizsolutions.com.

AIMC Business Solutions - Digital Marketing, Business Services & Business Networking

The following are our services provided by and referred by AIMC Business Solutions.   Either click the link or review the next steps if interested in the service for your company:

Responsive Website Solutions -  Build Responsive Website w/ Support & Email Marketing
Social Media Management  -  Digital Marketing Products inc. Text Based Marketing (Morse)
Mobile App Development - http://www.allinmycart.com ->Stores->TheAppCompany
Social Media Analysis - for Businesses - Contact Jeff at jeff@aimcbizsolutions.com for Appt.
BuilderAll - All-in-One Marketing - All-in-One Marketing & Sales Funnels for Businesses
Merchant Services for Businesses - Contact Jeff at jeff@aimcbizsolutions.com for Rate Quote
Technical Support/IT Security Services -  Small Business IT Support & IT Security Services
SHOP Local For Merchants -  Join  for free for merchants and customers.
Main Business Page for SHOP.COM -  Main Landing Page for our Business Service Offerings
Business Networking/Personal Branding -Contact Jeff- jeff@aimcbizsolutions.com for Appt.






AIMC Health Solutions & AIMC Beauty - Health/Wellness & Beauty Care

The following are our products/services provided by and referred by AIMC Health Solutions.   Either click the link or review the next steps if interested in the product/service.

Isotonix Vitamin Supplements           Isotonix - Very Effective - Excellent Delivery System
TLS Weight Loss/Management          TLS - Weight Loss - Change Lifestyle & Be Healthy
Motives Cosmetics & Skin Care        Motives Cosmetics - Natural & Very Effective Cosmetics
Lumiere De Vie Skin Care                 Flagship Skin Care Line w/ Amber Ridinger
Get Layered Jewelry Collection        Affordable Upscale Jewelry Store w/ Amber Ridinger




Online Shopping -including Consumables (Home/Auto Care), Travel & Entertainment
Online Shopping/ Cash Back  Main SHOP.COM Online Shopping Page for Shopping Annuity
Global Shopping Site               SHOP.COM page outside of USA - including 200+ countries
Home and Auto Care - SNAP  http://www.allinmycart.com - Search Auto or Home
Pet Health - Vitamins & Grooming  http://www.allinmycart.com - Search Pet Health
Baby Products - DNA Miracles   http://www.allinmycart.com - Search DNA Miracles
Groceries - Ethnic, Organic & GF  http://www.allinmycart.com - Search Groceries
Travel Discounts w/ Various Vendors   http://www.allinmycart.com - Click SHOP Travel
AIMC Music Entertainment & The Scene  http://www.getconquer.com/usa-allinmycart

For Entrepreneurs - Business Opportunities
Entrepreneur/Business Opportunity  -Join our MA Business Organization-for Qualified Personnel
Shopping Annuity Business -  The Concept behind the SHOP.COM Business


Stay Connected and Join the Following Groups/ Pages & Channels

Linkedin
Mass Professional Networking    For events in the Greater Boston area and Networking Tips
Mass Tech Networking                 For Technical Events in Boston and Business Networking
Treasure Coast Florida Professional Networking -Events/Tips in the TreasureCoastFL Area
AIMC - Internet Marketing Group  For content on Internet Marketing for Entrepreneurs
AIMC - Social Media Group     For Social Media/ Digital Marketing Tips
AIMC Business Solutions Company Page - For IT/SocialMedia Content/Showcase Pages
AIMC - IT Advisory Services Page - For IT Management & Technology Content.


Facebook
Mass Professional Networking  -  Events in the Greater Boston area & networking services
Mass Tech Networking   - Technical Events in Greater Boston area & IT Content
Treasure Coast Florida - Business Networking - Events in the Treasure Coast of Florida
All in My Cart Facebook Page - For tips on Online Shopping Annuity and Great Products
AIMC Health Solutions Facebook Page - Tips on Health/Wellness, Supplements/WeightLoss
AIMC Business Solutions Facebook Page - For Social Media/Digital Marketing/Website Tips
AIMC Music Entertainment & The Scene - For Music & Entertainment Content & The Scene
AIMC Business Entrepreneur Group -Inspirational Quotes & Business Ideas for Entrepreneurs



Blog:     http://www.desocialconnector.com
YouTube  - AIMC Business Solutions Channel  - Digital Marketing & Business Networking
YouTube - DeSocial Connector Channel  - Health/Wellness & Music/Entertainment & Entrepreneurs




Friday, August 3, 2018

For IT Professionals - Five Things You Can Do To Be Less Of A Jackass

 
Attention Information Technology Professionals:
 
First things first, you’re probably acting like a jackass without even realizing it.
 
Don’t believe me?  IT is generally considered the least favorite department in an organization. You don’t wind up on that list because you’re NOT acting like a jackass.

So, now that we know you’re actions are, less than favorable…how can you be better? Here are 5 tips:

1. Technobabble.

 
Using a bunch of technobabble will land you on the jackass-list every time. No one cares how smart you are. You talking over someone’s head to prove how smart you are? Jackass! The last time you went to the doctor, did she launch a bunch of medical terminology at you or did she put it in easy-to-understand English? Chances are, she laid it out simply for you. 
 
 
 
 

If you can’t explain something simply? You don’t understand it well enough. So, if you are trying to talk over someone’s head it means you’re either not as smart as you think you are…or you’re a jackass.

2. Be Nice!

I don’t know why this one is so hard for the IT team. But be nice! I get it, users aren’t as smart as you. And they whine when stuff doesn’t work (and they probably broke it in the first place) and you were up way too late rolling out new patches…but does that give you permission to be a jackass? No! Be nice!

3. Put The Laptop Down.

Maybe this is just a pet peeve, but when I’m having a conversation with someone, the last thing I want them doing? Banging away on their laptop. I don’t care if you’re “taking notes” (PS-I call Bull$&!, you aren’t taking notes).

Bring a pen and notepad if you must, but if I’m talking to you? Have the courtesy to look me in the eye.

4. Mr. (or Ms.) Automatic.

Has there ever been a meeting involving something new where an IT person hasn’t automatically said “no?” Ever? IT is like the Department of NO!

User: “Can we do this?”
IT: “NO!”
User: …but you don’t even know what it is!
IT: “NO!”

Instead of the automatic “no,” find ways to say yes. Find ways to help users move their ideas to something that is both feasible (from a tech perspective) and still accomplishes their goals. Automatically saying no? Makes you a jackass.

5. Bloody Respond To Me!

Yes. You’re busy. But guess what? We’re all bloody busy! If I send you an email, I don’t expect an immediate response…but I do expect a response; and not a month later! If I leave a voicemail? Same rules apply! Ignoring a message doesn’t make something go away. I’ll either work around you or escalate to your boss. Does that make me a jackass? No. You left me no choice.

We’ve gotten a bad reputation in IT…and much of it is well-earned. We need to find ways to reduce our contribution time to tactical firefighting and focus more on strategy. We need to pull ourselves out of the weeds and spend more time with our customers (users!) and enabling them to succeed. 

Friday, July 27, 2018

If You Don't Like Change, Maybe Information Technology is not the Career for You

Information Technology is all about innovation and how technology can help streamline processes and workflows and make it easier to access the information you need to make decisions, learn or simply get the job done.  With the Internet of Things and Robotics, it has also become somewhat of a controversial field with the loss of some jobs and the closing of factories.  But yet, a lot of IT Professionals get stir crazy when they hear the word "Change" whether it affects them directly or the company they work for.



I have a quick story about a manager that had a 1-on-1 meeting with one of his employees recently.
The employee came into the manager's office looking a little stressed about the topics at an all department meeting.  The employee proceeds to ask questions about why the company was bringing in all of this "new"technology and how it will affect the job they were doing.   The employee also recalled the speaker talk about being agile when it comes to project management and then asked what does agile mean.   After a few more topics, the manager was thinking that their employee really has no clue with what is going on in today's ever-changing technology world.   It reminded them of the perception of older technology workers is that they are not interested in learning anything new and the old "this is how we always did it" is a mantra for "if it ain't broke, then don't change it".   I am sure some IT managers can relate to this.


Nothing is further from the truth that saying "This is How We Always Did It" when it comes to Information Technology.   An IT Professional has to adapt to change since what they learned five years ago may not be relevant today.   Companies and businesses change, organizations change and even that database software you have known for over 20 years is going to change.  If the word "Change" scares you, then maybe IT is not the career for you.   


At a lot of older large corporations, you may have a veteran IT staff of professionals that have put in quite a few years doing the same thing day in and day out and have no interest in learning anything new.  I personally have managed teams like this and challenged myself to see it from their perspective and sell the idea that change is good and that they should always be ready to adapt.  One way I have done that is simply mention to them how IT has changed the way we do things anything from how you do your banking, order food at your favorite restaurant or get directions in a town you are not familiar with.   People adapted to and embraced those changes so likewise our company and you as an IT Professional have to be ready for change or else the company and yourself may be out of business.

So put away those Oracle Database Tech Manuals or that Cold Fusion Web Design book and be ready for being in constant learning and adapting mode.  If not, your picture may be placed in the local Computer Museum!



Tuesday, July 11, 2017

What Exactly is Digital Marketing and Why You Need It - A Blog for Businesses That Are Slow to Change

20 years ago, a local business could put a simple marketing plan together and call it a day. They would place a yellow pages ad, newspaper campaign and some basic advertising.  It was really all it took to get in front of potential customers and meet their revenue goals and business objectives.






Back then, people consumed/received information very differently than they do today.   Remember all those cold calls you use to get or the stacks of newspaper advertisements in the Sunday paper?

Today, people spend an average of 5.2 hours per day on their mobile devices scanning the Internet and social media channels.  Because people are predominantly online, it only makes sense for local businesses to be advertising and engaging people online.


Over 20 million people are active on Facebook, Twitter or Instagram at any one minute so why not go where the people are?   People are more likely to react to a great advertisement on their phone than taking the time to read the newspaper or search for those yellow pages.

A second thought is with social media you can quickly engage with your current and potential customers by posting specials and asking for customer feedback.  The last I checked, it is pretty tough to acknowledge customer feedback in the newspaper.


The problem with most businesses is that they do not have the time to engage with customers and actively post content on the social media platforms and they are right.   Business owners normally need to focus on their business whether it is service oriented, their art (music) or a trade.   Spending money on a Yellowpages ad or newspaper advertisement is easy and fast and they assume they work.  Most businesses do not have the time to measure the Return on Investment from their ads whether they are offline or online.


In reality, a simple social media post has more reach than a newspaper advertisement or a TV Commercial, since a post can go viral with the right keywords and get re-posted over and over again for free.   Try placing a second newspaper ad for free.

So in closing, before taking a leap into the world of online marketing, take a look at your business goals.  Are you meeting your revenue projections?   Do you have enough customers?  Are you getting the right customers?   Have a solid business plan and a way to measure what type of marketing can be successful to grow your business and then engage a digital marketing expert to help you.   Digital Marketing is a full time job and you will need to focus on your expertise/trade first.

AIMC Health Tip - What is Collagen and How Does It Help Your Body -

  Collagen is more than a beauty buzzword—it’s one of the most important proteins in your body. In fact, collagen is the most abundant prot...