Tuesday, August 6, 2019
So far, when we have provided business networking tips in our recent blogs, we have focused mostly on the attendees at networking events such as our own Mass Professional Networking events. The way attendees go about networking at events versus companies networking at large conferences are similar but there are some differences. The reason is at some conferences, your company may be netowrking a future client or business partner, but instead be networking with your competition. From a 1-on-1 networking perspective, always remember that even if the person you are talking to may be your competitor, it is all about their connections, or in other words, the 2nd level connection. Be open to discussion, be honest and up front, since you never know what the future may bring.
What I like to do now, is provide some tips for companies & sales personnel in particular on how to network at larger conferences. The key is to engage in deep, meaningful discussions with executives from target accounts that lead to bonafide sales opportunities.
1) Leverage Introductions from the Conference Hosts
Conference organizers maintain lists of attendees and speakers, however not all conference organizers share this information. A way around this is to get on a sponsor list since the conference marketing personnel can introduce sponsors with attendees and you will have an easier time build your warm market and building your prospect's trust.
2) Come Prepared - Bring the Right Stuff
Large conference offer companies in particular sponsors an opportunity to demonstrate their wares and how they can help attendees when intermingling at the networking event within the conference. If you have access to any of your company's white papers, case studies or blogs, be ready to share with people you meet. Don't wait to send that follow-up email. Learn how to share information right from your device to someone on the spot. It can open up discussion immediately.
3) Use All Networking Opportunities at the Conference
Do not retreat back to the hotel or some coffee shop to check emails during breaks or at the end of the conference day. Depending on how the conference is organized, there are typically multiple opportunities for meeting and speaking with potential clients. Some example of events are pre-event breakfasts, conference breaks, after conference mixers. Some quick advice at the after conference mixer, go easy on the wine and beer, since you are setting an example of your company.
4) Utilize the Event's Mobile Application to Connect with Attendees
Most event organizers provide mobile apps for all sponsors and attendees to use to track the agenda, rate sessions, follow registered attendees on Linkedin and to see who is actively checked into the event. This provides companies, in particularly sponsors another avenue to connect with and promote their brand to attendees and potential target accounts.
5) Get Involved and Engage on the Keynote and Panel Topics
One of the best ways to break the ice with conference attendees and target accounts is by talking about aspects of keynote addresses or panel discussions given during the event. It is a terrific way to make instant connections with attendees. If you have a blog about the event or a particular session, promote it to the people you met at the event and offer your insight. It builds trust with your new connection.
Finally, a bonus tip. Smile and be friendly and put your phone down and be social. That email can wait. Networking is the #1 most effective sales tool today, so when you are at a conference, be visible, be helpful and most of all, have fun.
If interested in learning more, please contact us.
Thursday, August 1, 2019
Thursday, July 18, 2019
Checking out at the store, the young cashier suggested to the much older lady that she should bring her own grocery bags, because plastic bags are not good for the environment.
The woman apologized to the young girl and explained, "We didn't have this 'green thing' back in my earlier days."
The young clerk responded, "That's our problem today. Your generation did not care enough to save our environment for future generations."
The older lady said that she was right -- our generation didn't have the "green thing" in its day. The older lady went on to explain:
Back then, we returned milk bottles, soda bottles and beer bottles to the store. The store sent them back to the plant to be washed and sterilized and refilled, so it could use the same bottles over and over. So they really were recycled. But we didn't have the "green thing" back in our day.
Grocery stores bagged our groceries in brown paper bags that we reused for numerous things. Most memorable besides household garbage bags was the use of brown paper bags as book covers for our school books. This was to ensure that public property (the books provided for our use by the school) was not defaced by our scribblings. Then we were able to personalize our books on the brown paper bags. But, too bad we didn't do the "green thing" back then.
We walked up stairs because we didn't have an escalator in every store and office building. We walked to the grocery store and didn't climb into a 300-horsepower machine every time we had to go two blocks.
But she was right. We didn't have the "green thing" in our day.
Back then we washed the baby's diapers because we didn't have the throw away kind. We dried clothes on a line, not in an energy-gobbling machine burning up 220 volts. Wind and solar power really did dry our clothes back in our early days. Kids got hand-me-down clothes from their brothers or sisters, not always brand-new clothing.
But that young lady is right; we didn't have the "green thing" back in our day.
Back then we had one TV, or radio, in the house -- not a TV in every room. And the TV had a small screen the size of a handkerchief (remember them?), not a screen the size of the state of Montana. In the kitchen we blended and stirred by hand because we didn't have electric machines to do everything for us. When we packaged a fragile item to send in the mail, we used wadded up old newspapers to cushion it, not Styrofoam or plastic bubble wrap. Back then, we didn't fire up an engine and burn gasoline just to cut the lawn. We used a push mower that ran on human power. We exercised by working so we didn't need to go to a health club to run on treadmills that operate on electricity.
But she's right; we didn't have the "green thing" back then.
We drank from a fountain when we were thirsty instead of using a cup or a plastic bottle every time we had a drink of water. We refilled writing pens with ink instead of buying a new pen, and we replaced the razor blade in a r azor instead of throwing away the whole razor just because the blade got dull.
But we didn't have the "green thing" back then.
Back then, people took the streetcar or a bus and kids rode their bikes to school or walked instead of turning their moms into a 24-hour taxi service in the family's $45,000 SUV or van, which cost what a whole house did before the"green thing." We had one electrical outlet in a room, not an entire bank of sockets to power a dozen appliances. And we didn't need a computerized gadget to receive a signal beamed from satellites 23,000 miles out in space in order to find the nearest burger joint.
But isn't it sad the current generation laments how wasteful we old folks were just because we didn't have the "green thing" back then?
Please forward this on to another selfish old person who needs a lesson in conservation from a smart ass young person.
We don't like being old in the first place, so it doesn't take much to piss us off... Especially from a tattooed, multiple pierced smartass who can't make change without the cash register telling them how much.
Sunday, June 30, 2019
The "workabees", you know the ones that do the day-to-day work, trudge through their day with no inspiration to work hard. Typically, they would have to look outside of their jobs for inspiration whether it is reading a great book from Tony Robbins or attending an event with entrepreneurs or even through their church.
The problem today is that most executives are simply not exciting. They wear a suit, drive a BMW, and have no idea what their teams do. This is a fact. It hurts and it is blunt, but it is true. What do you think the problem is? Do you think they are too busy thinking about EBITDA and not about inspiring their team to be ambitious, think outside of the box and participate in helping their company succeed? If you said yes, you are right.
There are leaders that set great examples, are extroverts, and are regularly seen "in the trenches" with their team. The leaders that led those companies experience much higher retention and success in their field. These leaders write books, network at events and are interested in people, not balance sheets. They walk the floor and are able to have conversations with anyone on their team and know a thing or two about them outside of work. This type of relationship goes a long way since the employee feels valued and will do anything for their leader. Unfortunately, real leaders are few and far between.
So what do you think the problem is? Are leaders trained to be authoritative? or to be mentors? Are they trained to be anything at all? The missing link is that most executives are simply lacking the communication skills to be able to motivate and adapt to the teams that they run. These same executives are also run companies that are hurting, going out of business or are getting bought. There is always constant change, and not for the better. Talk about no motivation.
As someone that is looking to always be inspired, I suggest using tools like LinkedIn or Glassdoor to see what people are saying about the leadership at their company. If they feel inspired and valued, then you know it may have something to do with the leadership at that company. Always remember, a company's success always starts at the top. Don't waste your time at any company run by out of touch executives. Make the most of your career with real leaders guided your way to success.
Friday, June 21, 2019
We are about to embark on the peak conference season here in Boston with Inbound 2019, MarTech AI World, and various technology conferences ...
With my business ventures, I am always online on various social media platforms on a daily basis and at times I see the same advertisements...
The Business Networking Toolkit – Cheat Sheet By Jeffrey DeSocio – AIMC Business Solutions/Mass Professional Networking I have been n...