The Obsession, The Smartphone - How Businesses Can Take Advantage of Them

As I was driving into downtown Boston getting through yet another epic traffic jam, I couldn't help but look around at my fellow drivers and why periodically some end up drifting into another lane.  My betting money was they were not looking for their blinker, but instead they were heads down looking at their phone, checking out what is going on in their Instagram feed or responding to some worthless email.  I actually believe it is because of the smartphone obsession while driving and Uber, that traffic is worst than ever in Boston.

After an hour long commute to go 20 miles, I finally got to my office and decide to take a quick walk to Starbucks to get some caffeine.  On my way, it was like playing Frogger trying to walk around all the people not paying attention to where they were going, but instead  were looking down to their smartphone, hoping to get that last Facebook post in before they get to their destination.   Ugh!!

And it doesn't stop there.   On my way back to the office, I went by a bus stop and no word of a lie, every single person was looking down on their phone and there was no offline conversations going on.  Gee, have we forgot to smile and say hi to the person next to you?

I can go on on here including the time a young girl walked right into a bus, phone goes flying and her nose goes right into the side of the bus.    But heck, let's be realistic and positive here, we are in an online world.  The concept of conversation is Whats Up App, Facebook Messenger or tweeting more than the local bird sanctuary.   I actually saw someone freak out when they saw that rare pay phone at the train station. 

The old saying when something bothers you is if you can beat it, join it.  Yes, smartphones are a pain in the you know what, but there is a lot of ways for small businesses to take advantage of everyone's obsession.  Let's touch on a few quick concepts to turn the smartphone obsession to transactions for your business.

First, of course, is your website responsive?  Responsive websites are built to adjust to any device, whether is a computer, tablet or smartphone.   Since roughly 60% of all websites are accessed through a smartphone now and it is only going to get bigger, the time is now to make sure your website is built for the smartphone.

Do you use texting to communicate with your customers?  For example, can a customer have the capability to text an order to your company, for example a restaurant?  This is another fast growing concept, since the days of dialing toll free numbers and going through an endless menu of options is not the most convenient way to connect to customers.  They will likely hang up and pick up their smartphone and connect to your competitor.

Does your company have a mobile application to make it easy for your customers to collaborate with your company and conduct all business with you?  Think about a company like CVS or Open Table where via their application, you can do everything from ordering your prescriptions to reserving a table of 4 for dinner at your favorite restaurant.   If you have an application for your business, you are taking advantage of the smartphone obsession.

How prevalent are you on the social media channels?  How often does your company tweet or post on LinkedIn or Facebook?  Considering just about everyone has a smartphone and has all of the social applications on their phone, the sky is the limit in terms of who you can reach via the social channels.   If your company's post goes viral, it can reach millions of smartphone users!

So there you have it... does your business have a responsive website, or a texting capability to reach customers, are you active on social media or do you have your own mobile application.  If you are doing all this, chances are the obsessed smartphone user will be fully engaged and maybe become obsessed with your business.   That is powerful since they may refer business to you to their connections, via a text or a tweet.

Marketing Yourself - Some Tips to Set Yourself Apart from the Others

I have been living the life of an employee as well as an entrepreneur for the past ten years or so and have been running my own business networking group called Mass Professional Networking for the past six years.   Through it all, I have met professionals that get it when it comes to showcasing themselves and then there are others that can use a little coaching.

The experience I have gathered over the years helped me make it clear that you need to set yourself apart from others with a similar professional background.  It is almost like the musician that has blue hair versus others that look like the are a lawyer by day.

One thing is clear, the professionals that understand that their net worth is not what they have in the bank, but is a derivative of their network.  Also, since we are in a transaction economy now, if you understand that it is what people get out of you is their return on investment.  In other words, when marketing yourself, think about how you can help the other person.

So, how about some quick tips on how to market yourself and identify your personal brand to set yourself apart the others.

First, define your target market.  Think about who you can help and then target them on social media or at targeted business network events.  Are you focused on B2C or B2B customers?  Find them.

Find one simple thing about yourself and tell your story to others you meet at events or on the social media channels and be consistent.    Stories sell you and maybe even the product or service you sell.

Work the Network.    You will be surprised how large and diverse your network is especially if you regularly attend networking events or have held professional roles for more than ten years or have recently graduated from college.  Connect to people on Linkedin and build relationships.

Trade Cards.   Do you have a personal business card?  Not your corporate company card, but a business card that defines you?   Remember you are the CEO of yourself so focus your business card on you and not your corporate company and give it out so people know about you.

Break Through The Clutter.   There is a lot of clutter out there from the drama of the Facebook feed or not focusing on attending events that make sense.  Time is valuable so leverage it the best way possible.

Blog and express your Point of View.    A blog is an excellent way to share your knowledge and express your views on topics.  Keep it positive and focus on helping others with your expertise.


Your CV is your AD.   Well, actually your LinkedIn profile is your AD since resumes are old-school.  Make sure it is an all-star profile that sets you apart from others.  Does your headline stand out?

Your Facebook Page is your AD.   Yes, it is so be careful.  Your Facebook profile defines your perception to others.   Keep it positive and post topics that attract people to you.  The goal is gain good connections and not have a list of people that block you.

Do you have a website?  Everyone should have a website or a blog (like I mentioned earlier) to define you and how you can help others.

Prepare to present.  That is right, always be ready for your elevator pitch to tell your story how you can help the person you are talking to.  Remember, keep it short and ask questions to help determine next steps.

Never Stop Networking, Ever.   It is interesting to me how some people stop networking once they get a job or that big client and then when they lose it, they are back.   Bad, bad BAD!   Network harder than ever and focus on your personal brand.  Be proactive versus reactive.

So you WANT to be an Entrepreneur, but are you READY to be an Entrepreneur?

Most people dream of running their own business and not have to deal with the 9-to-5 routine of sitting in a cubicle and taking orders from someone they could care less about. There have been many times they think, why should they work hard to make someone else successful?

Of course, most people stick with the 9-to-5 routine since it is safe (well generally) and familiar. The idea of starting out on their own scares them into thinking what if it doesn't work out. Most 9-to-5 professionals think entrepreneurs are crazy and sometimes think starting a business especially in network marketing is a scam. But they know deep down inside, they are thinking they want a piece of the entrepreneur action.

But how do you know you have what it takes to own your own business and be a successful entrepreneur? After all, 90% of all startup businesses fail. Owning a business is very hard but very rewarding if successful.

The most important skill to start off with is perseverance but there is a lot more questions to ask yourself before you take the plunge from going from employee to entrepreneur.

Here are six questions to ask yourself before investing time in a new business.

1. Do YOU want Ongoing RESIDUAL INCOME?
Unless you are self-employed where you trade time for money, most businesses, especially network marketing businesses, allow you to make money while you are not working. The idea is to be able to build an income that is result of an organization that you built or real estate that you own that provides a regular residual income. Of course everyone is going to answer yes to this question, but let's move onto the other questions to test your entrepreneurial will.

2. What is Your WHY?
This is probably the most important question of the list. Without a why, there is really no goal. Without having a why is like driving down a dark street with your headlights off. Sure, you may see some success but you will not not know why. Before venturing into your own business, why are you doing it? Financial independence? To have a flexible life? To help others? Write it down and put it on the wall of your office or in car. This is your inspiration to be successful.

3. Do YOU have an Entrepreneurial Mindset?
Are you afraid to fail? Are you afraid of the fact you may have no income for a little while when you are in the startup phase? Are you not coachable? If you answered yes to any of these questions, you may not have the mindset to be an entrepreneur. Another question to ask yourself is what books you like to read? Do you read business books or fiction books? Do you read books that improve your mindset? If you rather read a Harry Potter book or watch mindless TV, then you do not have an entrepreneur mindset.
Now if you have a strong why, enjoy hanging out with successful positive people and are willing to give up the party to work on your success, you are on your way to an entrepreneurial mindset.

4. Do YOU want to CREATE LEVERAGE?
This question is similar to the question about residual income. You create leverage by building an organizational structure or a business structure (in the case of real estate ownership) where you may everyone doing a little for a common goal of building a more successful business. This is how network marketing works where you build an organization where everyone follows a system to build their business. So the question for you is if you are an organizational builder or prefer to be self-employed? Do you want your money to work for you or do you want to work for money? Wealthy people became wealthy because they understood leverage.

5. What are YOU willing to temporarily GIVE UP to get these things?
This is a tough one. Entrepreneurs do not work 9-to-5, they work 24x7. Friday nights may mean working on your business plan versus going to the brewpub. You always need to be on and there is no time to "chill out". There is no "I'll do it tomorrow or next week". You need to give up the mindless activities and focus on activities that will grow you. Your mindset should be on your why and how to create leverage.

6. Are YOU Ready to Make This Happen?
Bottom line, there is no tomorrow or next week. If you want to be successful in the business world, you need to working on it all the time. Every time you take a break, your competition is getting ahead. Of course, you are wondering when can I get my beauty sleep? That is where time leverage comes in, Hint hint.

You are the CEO of your life and you have to have the mindset to create leverage right now or you might as well go back to that 9-to-5 safety net. Entrepreneurship is not for everyone. Ask yourself if you want to be an entrepreneur, are you ready to be an entrepreneur?

Dying Professions in the Digital Age by JR Ridinger

Here is a great article on what professions are not worth going into if you want career security.
Dying Professions in the Digital Age

How to Score a Rocking LinkedIn Profile - LPN Event - Hard Rock Cafe Bos...

My Experience with Pharma Medications - and Why Going Natural is the Way for Me

I am very lucky that at nearly 50 years of age that I have not had any real health issues.   It could be a testament to my dedication to working out regularly, taking effective supplements and generally eating the right foods.   I am proud of the fact that for over 27 years consistently I have not missed a week or month from working out except one time when I had to have a gum graft and had to stay low key when it came to exercise.

As mentioned, I have worked out consistently for many years, and remained injury free despite how hard core I work out at the gym.  Finally this summer, I noticed some inflammation in my right wrist and it was a little painful and affected my workouts, especially my bench press and barbell curls exercises.  At first, I thought it was carpal tunnel syndrome, so I got myself a wrist wrap and wore it when using my computer.   The inflammation and pain never really went away after a few weeks so I decided to make an appointment with my PCP to have my wrist checked out.

My doctor is pretty laid back and when I have mentioned in the past how I like the natural way to take care of myself,  you can tell his mind was on other ideas to solve people's health issues.

So my doctor checked out my wrist and before he said "It is not Carpal Tunnel" he prescribed me some NaProxen to take care of the inflammation.   I asked if I should try out some Fish Oils and he said nah that stuff is not that effective.    So, I went with it for now.

The local pharmacy didn't even have any record of me since I have never really taken any medications.   The pharmacist went over the medication with me and how often to take it, and then proceed to mumble all of the side effects for the next three minutes.   She went so fast, I asked her to repeat mentioning the side effects a couple of times.   I was like, yikes....

So I started taking the Naproxen and it started to work after about three days.  My wrist was feeling a little better but it was still not 100%.   What I did notice was a bubbly itchy rash forming on all of my fingers on my left hand.   I thought to myself, I have not been near any poison ivy or anything in months, so what could it be?   A rash started to form on my arm too, so I thought, that's it, stop taking the Naproxen and then see how  this can be treated.  I bought some Cortizone cream, but that did not seem to work so guess what, time to see a doctor again. 

It was late on a Friday, so I decided to go to one of those CVS One-Minute Clinics.  They were fast and efficient.  The nurse practitioner took a look at my rash and said it was definitely eczema and that some Predisone would do the trick.    So I went back to the same pharmacy and now they recognized me and didn't even ask for my picture ID.   Again, they went over how to take the medication and mumbled all of the side effects including suppressing my immune system.  Gee, that is not good.

So I took the Predisone for a few days and the rash quickly went away until one night, I noticed that my throat was closing up.   I took some Benadryl and proceeded into a nice deep sleep.  That was the end of taking Predisone, for sure.   My wrist was feeling better, but I was starting to think that time healed the wound versus these meds.

This is not the end of the story though.
I started to notice my eyes swelling up and you got it, pink eye forming.  Great, I was going on a trip in a week, and I had blotches on my eyes.   I thought, I would have to be Bono on my trip and always wear my shades!   My eyes got worse,  and it was a Saturday, so I decided to go to an urgent care facility in my city.  The nurse practitioner was nice and did my vitals and said I had a bad eye infection in both of my eyes.  It was probably due to my weaken immune system that I was not able to fight off the bacteria that formed in my eyes.   She proceeded to give me some eye drops.

I took the eye drops for a few days and at least the pink in my eyes went away, but then these huge styes formed under my eyes and I noticed every time I used the drops, my eyes would sting like crazy.   I was like WTF, what do I do now.   The redness under my eyes was very noticeable to a point that I cancelled appointments and events for the week and we are days away from my trip to Iceland.

This time I made an appointment with my PCP.  This the third time in 4 months I have seen him.  Before 2017, I have not see a doctor for 6 years and never had a health issue.

I mentioned to him that I think I am allergic to just about every medication so how can I get rid of these styes in my eyes and quickly?   He chuckled and recommended a cream for eye styes and an antibiotic for me to take in case the cream doesn't work.

I started using the cream but still have the styes.  They are getting better and hopefully by the time I hit Reykjavik, I can take some pictures and be in them!

So I think for now, I am going to stick to Omega-3 Fish Oils and some great Isotonix vitamins to maintain my health since pharma medications just causes a ripple effect of spending and new issues.   What if I was taking Fish Oils all along?  Would I have had the wrist inflammation to begin with?  Probably not.  Case Closed, it is known the body is natural and the way you should heal your body should be natural too.   

Now to the local drug recycling center to get rid of these meds and all those damn side effects.

For IT Professionals - Five Things You Can Do To Be Less Of A Jackass

 

Attention Information Technology Professionals:

 

First things first, you’re probably acting like a jackass without even realizing it.

 

Don’t believe me?  IT is generally considered the least favorite department in an organization. You don’t wind up on that list because you’re NOT acting like a jackass.

So, now that we know you’re actions are, less than favorable…how can you be better? Here are 5 tips:

1. Technobabble.

 

Using a bunch of technobabble will land you on the jackass-list every time. No one cares how smart you are. You talking over someone’s head to prove how smart you are? Jackass! The last time you went to the doctor, did she launch a bunch of medical terminology at you or did she put it in easy-to-understand English? Chances are, she laid it out simply for you. 

 

 

 

 

If you can’t explain something simply? You don’t understand it well enough. So, if you are trying to talk over someone’s head it means you’re either not as smart as you think you are…or you’re a jackass.

2. Be Nice!

I don’t know why this one is so hard for the IT team. But be nice! I get it, users aren’t as smart as you. And they whine when stuff doesn’t work (and they probably broke it in the first place) and you were up way too late rolling out new patches…but does that give you permission to be a jackass? No! Be nice!

3. Put The Laptop Down.

Maybe this is just a pet peeve, but when I’m having a conversation with someone, the last thing I want them doing? Banging away on their laptop. I don’t care if you’re “taking notes” (PS-I call Bull$&!, you aren’t taking notes).

Bring a pen and notepad if you must, but if I’m talking to you? Have the courtesy to look me in the eye.

4. Mr. (or Ms.) Automatic.

Has there ever been a meeting involving something new where an IT person hasn’t automatically said “no?” Ever? IT is like the Department of NO!

User: “Can we do this?”
IT: “NO!”
User: …but you don’t even know what it is!
IT: “NO!”

Instead of the automatic “no,” find ways to say yes. Find ways to help users move their ideas to something that is both feasible (from a tech perspective) and still accomplishes their goals. Automatically saying no? Makes you a jackass.

5. Bloody Respond To Me!

Yes. You’re busy. But guess what? We’re all bloody busy! If I send you an email, I don’t expect an immediate response…but I do expect a response; and not a month later! If I leave a voicemail? Same rules apply! Ignoring a message doesn’t make something go away. I’ll either work around you or escalate to your boss. Does that make me a jackass? No. You left me no choice.

We’ve gotten a bad reputation in IT…and much of it is well-earned. We need to find ways to reduce our contribution time to tactical firefighting and focus more on strategy. We need to pull ourselves out of the weeds and spend more time with our customers (users!) and enabling them to succeed.