Is the time that you spend marketing your business inconsistent. Do you post once in a while, maybe send an email campaign sporadically, and hope for results?
Do you think marketing takes time away from your core business, you know the thing you are good at?
Fact - About 47% of small business owners do all of their own marketing. Small business owners spend 20 hours a week on marketing. 60% of small businesses use digital marketing to attract customers and sales.
Reality - You need to be consistent to get great results. If your connections and/or potential prospects, continue to receive consistent information from you, they may reach out. Also, on average, you should only be spending around 2%-5% of your revenue on marketing.
Reality - A minimum of THREE exposures is required before consumers even consider a product or service. That doesn't necessarily mean they will buy it after three; that means they will CONSIDER the product! An ad frequency between four to 12 is optimal.
Tips - What you can do to streamline your marketing:
- Build a great website.
- Online advertising.
- Search engine optimization.
- Content marketing.
- Use social networks.
- Share video content online.
- Online advertising.
- Encourage customer reviews.
Next steps - Review how many hours a week you spend on marketing, is it effective, and is the cost less than 5% of your revenue. If you need help, contact us - http://www.aimcbizsolutions.com
Check out our video on our AIMC Business Solutions YouTube Channel -
