Just think, it's 1995, you have a
business and you had to generate leads and increase sales or else your business
fails. So, what do you do?
You get on the phone and dial for dollars hoping at least one person will not
hang up on you.
Or you spend thousands of dollars for an advertisement in the local paper or a
30-second commercial on the local radio or TV Station.
Nothing like working harder for little gain.
It's 2024, cold-calling is about as advanced as a Blackberry.
Advertising? Now it is Facebook Advertising or Google Advertising.
A much more advanced and engaged way to advertise your products &
services. The issue, social media advertising costs money,
sometimes lots of money.
Enter Linkedin - the king of social media when it comes to prospecting leads
and increase sales.
Here are a few ideas for you to use Linkedin to prospect leads more
effectively, without costing a dime, except your time. The focus
on using the tools Linkedin provides you to increase social media engagement
between you and potential leads.
· Linkedin is a huge,
never-ending networking event so you would like to have a great 30-second
commercial and include it in the Summary Statement in your profile. If
something like this isn't in your Linkedin Profile, you're at a competitive
disadvantage.
· If you invest a minute or
so each working day clicking the "Connect" button on the "People
You May Know" list that Linkedin posts in your feed, you will broaden your
network.
· Ask for introductions to
people you don't not know via a 1st Level Connection, before requesting to
connect to them. Don't be one of those "LIONs"
Linkedin Open Networker!
· Build you Leads List
spending five minutes a day investigating the connections of your contacts to
see who you don't know personally, but like to meet.
· Follow and monitor your
connection's Company Page. It is great conversation
starter with your connections to discuss what is happening with their
companies.
· Post an update each day
that is educational and adds value to your connections. DO NOT SELL when
you post updates.
· Spend five minutes a day
joining relevant groups. Groups are a great way to add value to others,
share insights, and build out your network with prospects.
· Recognize the
accomplishments of others by posting a message to them and tagging their name.
· Spend five minutes a day
to write a recommendation for a connection or client. Don't wait for
someone to write a recommendation for you. Take the initiative!
If you have any questions, follow our
company page for AIMC Business Solutions and let's build our leads list
together!
