Market Like a Hotshot: Episode 64 - Know Your Customer from a Data Perspective Like a Hotshot

 If you want to market like a Hotshot, you need to know your customer - not guess, not assume, not hope. And in Episode 64, Jeff and James sit down with one of the most respected voices in marketing analytics and AI education: Christina Inge, founder of Thoughtlight, award‑winning instructor at Harvard and Northeastern, and author of two major textbooks on marketing analytics.

Listen Here - Market Like a Hotshot: Episode 64 - Know Your Customer from a Data Perspective Like a Hotshot

Christina has spent over 18 years helping mission‑driven organizations, universities, and startups use data to understand their audiences, refine their messaging, and build smarter, more human‑centered digital experiences. She’s taught thousands of professionals how to use analytics the right way - and in this episode, she brings that wisdom straight to Hotshot Nation.

Inside this conversation, you’ll learn: 🔥 How to identify your best customers using real data 🔥 The difference between market research and “random guessing” 🔥 How to use analytics to understand customer behavior, needs, and motivations 🔥 The most important data sources every business should be tracking🔥 How AI is transforming marketing — and how to use it responsibly🔥 Christina’s experience as a professor, corporate marketer, startup mentor, and founder 🔥 Why data storytelling matters more than dashboards 🔥 How to avoid the biggest mistakes businesses make with analytics Christina also shares her personal journey: from journalism to digital marketing to becoming a highly rated Harvard instructor and the founder of Thoughtlight, a Boston‑based digital media agency known for building thoughtful, collaborative, user‑friendly solutions. She breaks down how AI has changed her teaching, her business, and the future of marketing itself. If you’ve ever wondered: “Who are my customers?” “What do they actually want?” “How do I use data without getting overwhelmed?” “What does AI mean for my marketing?” This episode gives you the clarity you’ve been missing. Hit play and learn how to Know Your Customer From a Data Perspective - Like a Hotshot Listen to Market Like a Hotshot on Your Favorite Platform on http://linktr.ee/marketlikeahotshot

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Market Like a Hot Shot - Episode 51 - Build Community Like a Hot Shot

 For the first time ever, Market Like a Hotshot welcomes a guest! And we brought in someone who lives and breathes community.

In this episode, Jeff and James sit down with Reyad Shah, President and CEO of the MetroWest Chamber of Commerce, to talk about what it really takes to build community in business, leadership, and life.

Reyad has built community everywhere he’s gone: • MetroWest Chamber of Commerce • Downtown Framingham Inc • Framingham Public Schools He shares the strategies, lessons, and mindset that have helped him bring people together, strengthen local businesses, and create opportunities across the region.

Check out our YouTube Video here - Market Like a Hot Shot - Episode 51 - Build Community Like a Hot Shot Inside this episode, you’ll learn: 🔥 What community really means 🔥 How to build trust and connection 🔥 How to create spaces where people feel welcome 🔥 How small businesses can build community around their brand 🔥 How to lead with empathy and intention 🔥 How to build community both online and offline 🔥 Why community is the ultimate competitive advantage This episode is packed with wisdom, heart, and real‑world strategy. Hit play and learn how to build community like a Hotshot. Listen to Market Like a Hot Shot on your favorite platform http://linktr.ee/marketlikeahotshot

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