Market Like a Hotshot Podcast - Episode 71 - Identity Like a Hotshot

 Most people set goals. Hotshots build identities.

In Episode 71, Jeff and James break down one of the most important concepts in personal development and business growth: you don’t achieve your goals by trying harder; you achieve them by becoming the person who naturally reaches them.

Listen here - Market Like a Hotshot Podcast Episode 71 - Identity Like a Hotshot James shares the real story behind why the Spring Challenge failed… and why everything changed when he stopped trying to “lose 20 pounds” and instead decided to become someone who looks like he works out. That identity shift led him to start running, join a gym, and lose 20 pounds in just two months without relying on motivation or forcing discipline. Then Jeff and James take this same identity‑based approach and apply it to business. Instead of saying, “I want a million‑dollar business,” ask a far more powerful question: “What does a million‑dollar business owner do?” Inside this episode, you’ll learn: 🔥 Why goals fail when identity stays the same 🔥 How identity drives habits, and habits drive results 🔥 The difference between outcome‑based goals and identity‑based goals 🔥 How James transformed his fitness by changing who he believed he was 🔥 How to build the identity of a million‑dollar founder 🔥 What skills, habits, and behaviors high‑level operators actually have🔥 What you need to give up, change, or upgrade to reach your next level 🔥 How identity shapes confidence, consistency, and long‑term success This episode is honest, practical, and packed with mindset shifts that will help you transform your fitness, your business, and your life, not by chasing goals, but by becoming the person who achieves them naturally. Hit play and learn how to leverage your Identity Like a Hotshot. Listen to Market Like a Hotshot on Your Favorite Platform on http://linktr.ee/marketlikeahotshot Spotify - Apple - Amazon - iHeart Radio Check out our MERCH and Learn Like a Hotshot on http://www.marketlikeahotshot.com AWAKE Energy Shots sold on http://www.allinmycart.com Check out our new album from Hotshot Resistance featuring The Connector, The Attraction and Bingo Card! https://open.spotify.com/artist/6gNhe.

Market Like a Hotshot | Episode 7 | How NOT to Market Like a Hotshot

Jeff and James return to the studio to talk about the viral Coldplay incident that took social media by storm after their Gillette Stadium concert. The duo then talks about how to be mindful of your digital footprint and how it affects youroverall reputation. Then, they end the show with their Hotshot Tactics on boundaries, social media tips, damage control, and how NOT to be a hotshot.

Stream more episodes of Market Like a Hotshot on Spotify, or wherever you get podcasts! Spotify - https://open.spotify.com/episode/3MWF...

iHeart Radio - https://www.iheart.com/podcast/269-ma...

Amazon - https://a.co/d/4AMUHW1

Apple - https://podcasts.apple.com/us/podcast...

Stay up to date with your favorite hotshots! Jeff: @aimcbizhealth on Instagram http://wwwaimcbizsolutions.com

James: @jvfsolutions on Instagram http://www.jvf.com

@marketlikeahotshot on Instagram marketlikeahotshot.com

Why is Linkedin and Instagram better than other social media platforms for your business?

 LinkedIn and Instagram stand out from other social media platforms for businesses, each offering unique strengths that can enhance branding, networking, and customer engagement.

LinkedIn

LinkedIn is particularly powerful for B2B marketing, professional networking, and employer branding:



1. Professional Audience: LinkedIn is home to a vast network of professionals, from entry-level employees to executives. This makes it ideal for reaching decision-makers and establishing credibility in industry-specific circles.
2. B2B Lead Generation: LinkedIn's targeting options are extensive, allowing businesses to reach specific roles, industries, and company sizes, which is advantageous for generating B2B leads and partnerships.
3. Content Marketing and Thought Leadership: It’s effective for sharing industry insights, articles, and white papers, helping brands position themselves as thought leaders and build trust with a professional audience.
4. Recruitment and Employer Branding: LinkedIn is the go-to platform for hiring. Businesses can attract talent by showcasing their culture, values, and achievements to potential employees.

Instagram

Instagram excels in visual marketing, engagement, and reaching a younger, more diverse audience, making it a strong choice for B2C businesses:

1. Visual Storytelling: Instagram’s focus on photos, videos, and stories enables brands to communicate visually, which can increase engagement and brand recall. It’s especially beneficial for lifestyle, fashion, food, and travel brands.
2. Direct-to-Consumer Marketing: Instagram is popular among younger demographics and has high engagement rates, making it perfect for reaching consumers directly.
3. Influencer Collaborations: Instagram is known for its thriving influencer community, allowing businesses to partner with influencers to expand their reach and build credibility.
4. E-commerce Features: With shoppable posts and in-app checkout options, Instagram has streamlined the path from discovery to purchase, which is ideal for product-based businesses.

Summary:

While LinkedIn is excellent for B2B and professional branding, Instagram is strong for B2C and direct engagement with consumers. Both platforms can work synergistically depending on the business goals, using LinkedIn for professional connections and industry content, and Instagram for creative branding and customer engagement.

AIMC Entrepreneur Tip - The Need For Speed In Order To Succeed

The world is very different today with the technology, the competition and the simple fact that time keeps ticking no matter how much you try to stop it. You have to move fast and take action in order to reach your goals. As Eminem raps in "Lose Yourself", you got one opportunity to succeed, so don't blow it.

Procrastination and waiting till tomorrow are the worst culprit that affects us to achieve our goals. Taking action now is essential since you don't want opportunity to pass you by. Have urgency in everything you do, and you will succeed!

You need to have the need for speed to succeed! Check out our video on the DeSocial Connector You Tube Channel!

Why Peddling Solar on a Saturday Night In Winter is Not A Good Idea - Some Sales Tips by DeSocial Connector

 It was a cold winter Saturday night in New England.   After coming in after the latest round of shoveling snow, my wife and I heard someone knocking loudly at our front door.    We were thinking who can it be?  One of our annoying neighbors looking for some scotch, or Jehovah Witnesses?   It was really weird.   My wife's first though was to call the cops thinking someone was trying to break into our house and was waiting for us to open the door.

So we yelled out "Who is it!" and some dude named Martin started some sales pitch at the top of his lungs stating that he can install solar panels on my roof free of charge and save us tons of money on utility costs.  He went on and on while our door was still shut, stating all sorts of testimonials about solar straight out of his sales manual.

Ok, there is about 5 or 6 inches of snow on my roof and it is dark in the middle of winter, and this guy was trying to sell me solar panels?  Now I know we are in desperate times and those solar sales personnel are pretty aggressive, but it winter!  and it is dark, and there is snow on my roof.    Is he going to clear the snow off my roof too?    

Needless to say, we mentioned about 8 or 9 times and said we were not interested until he finally went away.   We warned our neighbors about the solar night owl and a few responded back saying yup he was there and they proceeded to show him the door.

Martin's Saturday night sales promo of solar on a cold dark winter's night struck a big fat 0.  The poor guy probably felt dejected and wonder how can it be.  Doesn't anyone want to save money on their utilities?

I am not a sales professional, but wanted to provide some insight to Martin regarding some tips he can considered as he ventures out there in the coming months and hit that sales quota.

TIMING: You always hear it is all about timing in sales.   Maybe if Martin stopped by on a warm sunny May afternoon, and complimented me on my nice green lawn and great roof on my house, I may have listened to what he had to say.  After all, I am a networker, so I am always looking to strike up a conversation especially with a budding entrepreneur.   Honestly, I am not interested in putting solar panels on my house, but I may give Martin some great referrals.  He may strike a few sales since I referred him!

LISTENING: In the world of sales, the hardest part is converting a lead to a prospect and a prospect to cash.   Before banging on someone's door and going on the offensive trying to convince someone to go solar.   Without saying what you do, ask some questions, first, do they want to save money on their utilities.  Who wouldn't?  Then ask, so how would you do that?   Sometimes, they would say maybe they will insulate their house, or change a few lightbulbs.   But what if they said that Joey down the street put some of these panels on the sunny side of his house and now he is getting free electricity.   Wow!  Martin has a great prospect!   Next question, is if they would consider solar for their home.  There is a good chance that Martin can convert this prospect to a sale.   I would put the odds at 3 out of 10.

RESEARCH:   Before you go dialing for dollars or knocking on door randomly in a nice neighborhood, do your research.  Would you go and try to sell solar in neighborhood that resembles a forest where sunlight is a premium?   You should go through the process of gathering, analyzing and interpreting information about a neighborhood and the demographics of the home owner and then determine if is it a fit before you start approaching potential prospects.    You can also research what your competitors are doing and if it is successful.   I bet your competitor is not going around a quiet neighborhood on a Saturday night in the middle of a snowy winter.

I am sure there are more tips and approaches out there.   My bonus tip is to be a regular person and think from the perspective of the other person, and finally, know your product/service.  I like to hear from you so please leave a comment and share my blog.   I have the utmost respect for sales professionals.   After all we are all in sales to some degree so the above tips may apply to you!

Welcome to the Fall 2020 Newsletter from All In My Cart - Shopping Annuity

 

Welcome to our Fall 2020 Newsletter where we like to showcase some new products and services announced at our recent Virtual MA International Convention (see below).  As always we are looking to help you with anything you need from our exclusive brands, our services, as well as shopping at our thousands of partner stores while earning cash back and building your Shopping Annuity.

A BIG Announcement at International Convention was our new Partnership with Xoom Energy where we offer clean energy at a discounted rate and of course Cash Back as our Preferred Customer.   Why You Should Switch to XOOM Energy No Cost to Switch, No Interruption in Service XOOM Energy provides a variety of plans that most utilities do not – fixed price plans where customers can lock in their rate, renewable options for customers who are environmentally conscious and month-to-month options for customers who do not want a long-term commitment. Save on Your Energy Costs & Get 2% Cash Back Introducing Horizon - Our Fall/Winter 2020 Motives Cosmetics line to help you look and feel amazing this holiday season.  We also have some amazing new Skin Care products from our Lumiere De Vie Line View similar products » Introducing our Healthy Delicious Pumpkin Spice Nutrition Shake.  This is a hot product that is now available for the Fall Season   Get some Pumpkin Spice »

Introducing the Sponsorship Program w/ AIMC Business Solutions

The Sponsorship Program w/ AIMC Business Solutions

The mission of AIMC Business Solutions is to help small/mid-size businesses as well as innovative corporations increase revenue and reduce operational expenses through its online and offline digital and referral-based marketing services and community building.   AIMC Business Solutions founder Jeffrey DeSocio started one of Greater Boston's most successful business networking groups, Mass Professional Networking in 2013 with thousands of members as well as Little Rhody Professional Networking in 2024, Mass Tech Networking and Treasure Coast Florida Business Networking in 2018.  The goal of our organization is to help businesses expand their lead generation by connecting and building relationships with other successful professionals.

Through our Sponsorship Program, we like to assist you to reach your potential business partner, client/customer or network colleague and help your company reach your business goals.

We are offering the following sponsorship packages for your business.  Each package is for one event cycle which is monthly (30 days).   

The sponsorship packages are for the following Business Networking Groups:

• Mass Professional Networking
• Mass Tech Networking
• Treasure Coast Florida Professional Networking
• Little Rhody Professional Networking

We would like to offer four sponsorship options - Bronze, Silver, Gold & Platinum.

All plans can be customized to tailor to your company's promotional needs.

Please note the onsite and online options:  

Bronze - $99 - RSVP Directly on Eventbrite

• We will mention your company is sponsoring our networking event for the month and include short marketing pitch as part of the event description or social media posts with links back to your company website.
• We will include your company introduction as our sponsor for all social media posts of our upcoming event on various social media platforms.
• A Digital Business Assessment of all social media accounts for your business w/ suggestions 
• Online Event: We will also include a 5–10-minute introduction of your company at our event introduced as our sponsor.
• Onsite Event:  A vendor table at our monthly business networking event to promote your product or service.  Be creative!

Silver - $149 - Contact AIMC Business Solutions for RSVP

• We will mention your company is sponsoring our networking event for the month and include short marketing pitch as part of the event description or social media posts with links back to your company website.
• We will include your company introduction as our sponsor for all social media posts of our upcoming event on various social media platforms.
• Shoutout on the Market Like a Hotshot Podcast before the event date.
• Online Event: You will provide a 5–10-minute introduction at our event intro as our sponsor.
• Onsite Event:  A vendor table at our monthly business networking event.
• A Digital Business Assessment of all social media accounts for your business w/ suggestions.
• OR a video with AIMC Business Solutions
• $199 for all the above options for Silver.

Gold - $299 - Contact AIMC Business Solutions for RSVP

• We will mention your company is sponsoring our networking event for the month and include short marketing pitch as part of the event description or social media posts with links back to your company website.
• We will include your company introduction as our sponsor for all social media posts of our upcoming event on various social media platforms.
• Your contribution can be applied toward appetizers at the event.
• Online Event: You will provide a 5–10-minute introduction at our event intro as our sponsor.
• Onsite Event:  A vendor table at our monthly business networking event.
• A Digital Business Assessment of all social media accounts for your business w/ suggestions 
• One month of up to 5 hours of social media advisory services consulting with AIMC Business Solutions on the company marketing plan $199 Value if done separately)
• OR a video with AIMC Business Solutions

Platinum - Starting at $999 - This plan can be customized

• You will have the option of having a vendor table at all Mass Professional Networking and Little Rhody Professional Networking Events for a year from payment date.
• We will mention your company is sponsoring our networking event for the month and include short marketing pitch as part of the event description or social media with links back to your company website.
• We will include your company introduction as our sponsor for all social media posts of our upcoming event on various social media platforms.
• Your contribution can be applied toward appetizers at the event.
• Online Event: You will provide a 5–10-minute introduction at our event intro as our sponsor.
• Onsite Event:  A vendor table at our monthly business networking event.
• A Digital Business Assessment of all social media accounts for your business w/ suggestions 
• One month of up to 5 hours of social media advisory services consulting with AIMC Business Solutions on the company marketing plan $199 Value if done separately)
• OR a video with AIMC Business Solutions

The process of signing up for our sponsorship program is through our event on Eventbrite.com or via our Contact Us page on AIMC Business Solutions website.  The company simply can RSVP at the event of their choice as a Sponsor selecting one of the options - Bronze, Silver, Gold or Platinum Package.   

A representative from AIMC Business Solutions will follow-up with the company to review next steps.

If you have any questions, or would like to discuss your options w/ us, please contact Jeff at jeff@aimcbizsolutions.com or submit a contact form on our business website, http://www.aimcbizsolutions.com.

AIMC Business Solutions - Website Tour of Our Products

AIMC Business Solutions - Website Tour of Our Products & Services for Small & Mid-Size Businesses

First we will go through our Products/Services offered via MA Webcenters at http://www.aimcbizsolutions.com.

 This includes Responsive Websites, Social Media Management, Content Management & Texting Service.

Then, we will go over a new all-in-one Marketing Platform w/ Builderall at http://allmymarketing.info.

 This is for the business owner that wants complete control of their marketing and there are also amazing tools like a Magazine Builder, Sales Funnels, e-Learning Tool and Email Marketing.

Please contact us is you like more information or like a free 15-minute assessment for your business.

How to Network at Business Conferences - Some Tips to Get Your Company Started

We are about to embark on the peak conference season here in Boston with Inbound 2019, MarTech AI World, and various technology conferences invading our amazing city this fall.    Between all of the conferences and with the thousands of college students coming into town, Boston will be bustling!

So far, when we have provided business networking tips in our recent blogs, we have focused mostly on the attendees at networking events such as our own Mass Professional Networking events.  The way attendees go about networking at events versus companies networking at large conferences are similar but there are some differences.  The reason is at some conferences, your company may be netowrking a future client or business partner, but instead be networking with your competition.    From a 1-on-1 networking perspective, always remember that even if the person you are talking to may be your competitor, it is all about their connections, or in other words, the 2nd level connection.  Be open to discussion, be honest and up front, since you never know what the future may bring.

What I like to do now, is provide some tips for companies & sales personnel in particular on how to network at larger conferences.   The key is to engage in deep, meaningful discussions with executives from target accounts that lead to bonafide sales opportunities.

1)  Leverage Introductions from the Conference Hosts

Conference organizers maintain lists of attendees and speakers, however not all conference organizers share this information.   A way around this is to get on a sponsor list since the conference marketing personnel can introduce sponsors with attendees and you will have an easier time build your warm market and building your prospect's trust.

2)  Come Prepared - Bring the Right Stuff

Large conference offer companies in particular sponsors an opportunity to demonstrate their wares and how they can help attendees when intermingling at the networking event within the conference.   If you have access to any of your company's white papers, case studies or blogs, be ready to share with people you meet.    Don't wait to send that follow-up email.  Learn how to share information right from your device to someone on the spot.  It can open up discussion immediately.

3) Use All Networking Opportunities at the Conference

Do not retreat back to the hotel or some coffee shop to check emails during breaks or at the end of the conference day.   Depending on how the conference is organized, there are typically multiple opportunities for meeting and speaking with potential clients.  Some example of events are pre-event breakfasts, conference breaks, after conference mixers.  Some quick advice at the after conference mixer, go easy on the wine and beer, since you are setting an example of your company.

4) Utilize the Event's Mobile Application to Connect with Attendees

Most event organizers provide mobile apps for all sponsors and attendees to use to track the agenda, rate sessions, follow registered attendees on Linkedin and to see who is actively checked into the event.  This provides companies, in particularly sponsors another avenue to connect with and promote their brand to attendees and potential target accounts.

5)  Get Involved and Engage on the Keynote and Panel Topics

One of the best ways to break the ice with conference attendees and target accounts is by talking about aspects of keynote addresses or panel discussions given during the event.  It is a terrific way to make instant connections with attendees.   If you have a blog about the event or a particular session, promote it to the people you met at the event and offer your insight.  It builds trust with your new connection.

Finally, a bonus tip.  Smile and be friendly and put your phone down and be social.  That email can wait.   Networking is the #1 most effective sales tool today, so when you are at a conference, be visible, be helpful and most of all, have fun.