Most Social Media Platforms have the capability/tools to help business owner market their products/services and direct traffic to where the transaction happens, the website. Facebook has formal business pages, LinkedIn has Company/Showcase Pages and the others like Twitter, TikTok, Pinterest and Instagram allow you to convert your profile from personal to business.
Generating engagement through great content is one of many channels to capture quality leads and ultimately happy customers and the Social Media Business Pages/Profile do just that.
So, are Social Media Business Pages important? I would say yes, but always remember, it is a small part of converting leads to cash/business and there is nothing like the traditional referral.
Check out our video found on our AIMC Business Solutions YouTube Channel -
AIMC Marketing Tip - The Social Media Business Page - Do I Really Need One?
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