Harness the Power of Linkedin: How to Get The Most Out of Your Profile

As an online networking tool, LinkedIn may not be as social as Facebook or witty as Twitter, but the power it holds for connecting professionals across the globe is unparalleled.  LinkedIn can increase exposure, boost credibility, and attract new business.

While job searches are a common use for LinkedIn, the social network enables much more:

• Search and join LinkedIn discussions groups that align with your interests.
• Download quality mobile apps that help you conduct business quickly and efficiently. 
• Endorse and be endorsed. Your contacts can choose to endorse skills listed on your profile based on their experience from working with you, thereby increasing your credibility. Endorsements can also be used as a prospecting tool when trying to gain the attention of a potential client or recruit.

Before updating your LinkedIn profile or signing up for LinkedIn, first think about the reason you're using LinkedIn and what you want to get out of the network. 

Do you want to recruit new employees? 

Find a new career or job for yourself? 

Connect with industry professionals? 

Increase your online presence?

Getting the most out of LinkedIn begins with your profile:

• Post a recent professional head shot to allow others to put a name to your face. This is also a great networking tool after meeting someone to help them remember your name, face, and job title.
• Make the most of the real estate that is your headline. Keep it concise but memorable, and make sure to highlight what you do.
• Your profile summary should be about you and what you do at your company, complete with examples and specific details. When writing your profile summary, include common industry keywords that allow other users to find you.
• Increase your visibility by posting regular statuses.
• Add sections to your profile. Have you received honors or awards? Do you want to highlight knowledge of foreign languages? Add sections to showcase your strengths, experience, and knowledge.
• Thoughtfully research and choose groups to join, or start your own.
• Connect with other professionals.

Before joining groups and adding connections, customize your account and privacy settings to ensure that your LinkedIn profile has the privacy features in place with which you feel most comfortable.
Once you've established your profile, check it and update it regularly. Post status updates with links to industry-specific articles and professionals accomplishments, or re-share a post that you enjoyed. This keeps your profile fresh and updated, showing your connections that you are engaged and dynamic.

Regardless of your goals, LinkedIn lays the groundwork to build a professional network, connect with industry peers, and build your professional image. 

If you like to learn more about Linkedin, come to the next presentation and networking event with AIMC Business Solutions at the Microsoft Store in Natick, MA on Wednesday, March 22nd from 6:30pm-8pm.  Please RSVP at http://mpnetworking0322.eventbrite.com.   If you cannot make this event, contact Jeff for a consultation.