Why Is Your Google My Business Page Even More Important Than Your Website?

Why Is Your Google My Business Page Even More Important Than Your Website?

The first place a potential customer finds your business is on a Search Engine like Google, so it is always important to focus some of your marketing energy on your Google Page, even before your website. After all, how will a customer find your website if the search information is not correct? 

 1. Online visibility: Google is the most widely used search engine, and having a Google My Business page can significantly enhance your online visibility. When people search for businesses or services related to your industry, your GMB listing can appear in Google's local search results, Google Maps, and the Knowledge Panel, providing valuable exposure to potential customers. 

2. Business information: Your GMB page allows you to provide accurate and up-to-date information about your business, such as your address, phone number, website, business hours, and even photos or videos. This makes it easier for customers to find and contact you, improving their overall experience and increasing the likelihood of engagement or visits to your physical location. 

3. Customer reviews and ratings: GMB enables customers to leave reviews and ratings about your business. Positive reviews and high ratings can enhance your reputation and build trust among potential customers. Conversely, negative reviews provide an opportunity to address customer concerns publicly and showcase your commitment to customer satisfaction. 

4. Local search optimization: Google My Business is particularly valuable for businesses targeting local customers. Optimizing your GMB page can help you appear in local search results, "near me" searches, and map listings. This is especially beneficial for businesses with a physical location, such as local stores, restaurants, or service providers. 

5. Insights and analytics: GMB provides valuable insights and analytics about your listing's performance. You can gain information on the number of views, clicks, phone calls, direction requests, and other interactions with your business profile. These insights can help you understand customer behavior, measure the impact of your GMB efforts, and make data-driven decisions to improve your marketing strategies. 

6. Google My Business Posts: GMB allows you to create posts, similar to social media updates, to share promotions, events, blog posts, or any other relevant content. These posts can appear in search results and attract customer attention, driving engagement and traffic to your website or physical location.

 While Google My Business offers several advantages, it's important to note that the importance of GMB may vary depending on the specific business type and target audience. It's always recommended to assess your business needs, target market, and digital marketing strategy to determine the platforms and tools that best align with your goals.

 For help with Google My Business contact AIMC Business Solutions at http://www.aimcbizsolutions.com

 

 Do you need here with your search listings, we partner with Thryv to help, click here to schedule a demo - http://thryv.grsm.io/aimcbizsolutions

 

 Check out the AIMC Business Solutions Google Page here - https://g.page/r/CSYXyPKaRSnJEBI/review

Check out our video on the AIMC Business Solutions YouTube Channel -