Market Like a Hot Shot - Episode 25 - Converse Like a Hot Shot

Balancing Human and AI Interaction in the Marketing Lifecycle

AI is transforming marketing at lightning speed. But where should humans lead, and where should machines accelerate? In this episode of Market Like a Hotshot, Jeff and James break down the entire marketing lifecycle (research, strategy, creative, execution, and optimization) to reveal how to strike the perfect balance between human intuition and AI innovation.

You’ll discover:

• How AI powers data-driven insights and predictive analytics
• Why human creativity, empathy, and storytelling remain irreplaceable
• Real-world case studies on personalization, customer support, and content creation
• A practical framework for blending automation with authenticity
• Future trends in generative AI, multimodal marketing, and AI literacy

Whether you’re a marketer, entrepreneur, or business leader, this episode will show you how to scale smarter with AI while staying connected through human touch. Listen to Market Like a Hot Shot on your favorite platform - http://linktr.ee/marketlikeahotshot

Spotify - Amazon - Apple - iHeart Radio Check out some Merch and other Market Like a Hot Shot facts here - http://www.marketlikeahotshot.com

Stay up to date with your favorite hotshots! Jeff - ‪@Aimcbizsolutions‬ James - ‪@jvfsolutions‬

AIMC Health Tip - What is Digestion and Why Is It Important?

AIMC Health Tip - What is Digestion and Why Is It Important?

We are heading into the holiday season when we will all be indulging in delicious food and treats. Of course, we need to treat ourselves once in a while especially if you live a healthy lifestyle. But at the same time, we should know how to take care of our bodies and digesting your food is essential for great health. So, what is digestion? Digestion is defined as the process of breaking down large, insoluble molecules of food into smaller, water-soluble molecules which can then be readily absorbed by the body. Digestion is one among many life processes observed in nearly all living organisms. What happens when food is not digested properly? When food is not digested properly, it can cause stomach discomfort like bloating and abdominal pain, lead to nutrient deficiencies and malabsorption, resulting in diarrhea or constipation, weight changes, nutritional imbalances, disrupt the gut microbiome, and affect overall health and immune function. 5 Ways to Speed Up Digestion Exercise for 30 minutes a day. Food and digested material is moved through the body by a series of muscle contractions. Eat more fiber. Eat yogurt. Eat less meat. Drink more water. Of course, there are natural effective supplements! Check out - Isotonix Digestive Enzymes - https://www.gotrim.com/allinmycart/product/isotonix-digestive-enzymes-with-probiotics/?id=5664714 Probiotics 10 - https://www.gotrim.com/allinmycart/product/probiotics-10/?id=5817977 #digestion

Market Like a Hot Shot - Episode 24 - Connect Like a Hot Shot

Networking doesn’t have to feel awkward, transactional, or like a stack of business cards you’ll never look at again. In this episode of Market Like a Hotshot, James and Jeff break down how to make meaningful connections at networking events that actually last.

You’ll learn:

• Why stories beat selling every time — and how to craft your own “connection story.”
• Practical tips for building authentic relationships at conferences, meetups, and industry mixers.
• The subtle moves that turn small talk into powerful opportunities.
• Common pitfalls to avoid so you don’t come across as pushy or forgettable.

This is more than networking advice — it’s about marketing yourself with heart, creating bonds that feel good, and walking away from events with genuine allies instead of just contacts. Whether you’re a marketer, entrepreneur, or professional looking to grow your circle, this episode will help you connect like a hotshot and make every networking opportunity count. Tune in now and discover how to transform your next event into a place of real connection, joy, and opportunity. Check out Market Like a Hot Shot on your favorite platforms - http://linktr.ee/marketlikeahotshot

Spotify - Amazon - Apple - iHeart Get your Merch - http://www.marketlikeahotshot.com

Stay up to date with your favorite hotshots! Jeff - ‪@Aimcbizsolutions‬ James - ‪@jvfsolutions‬ Market Like A Hot Shot - @marketlikeahotshot

AIMC Marketing Tip - Why Your Google Business Profile is Your Secret Soc...

A Google Business Profile (GBP) functions as a "secret social platform" by offering features that enable direct engagement and community building typically associated with traditional social media, but within the context of local search and map results.

Why It's "Secret"? The term "secret" refers to the fact that many businesses overlook these interactive features, viewing their GBP purely as a static directory listing. Unlike dedicated social media platforms, GBP interactions occur on Google Search and Maps, reaching users with high commercial intent—people actively searching for local businesses, products, or services right now. This makes the engagement highly valuable for driving tangible business results. By actively utilizing features like Posts and responding to reviews, businesses can significantly improve their visibility and local search rankings, turning a listing into a dynamic engagement tool. You can manage these interactions through the official Google Business Profile Manager interface. Contact AIMC Business Solutions if you need help w/ your Google Business Profile - http://www.aimcbizsolutions.com

#google #smallbusiness

AIMC Health Tip - Why You Need a Mentor to Help Achieve Your Health Goals -

You are not going to hire a financial advisor that is poor. You are not going to hire a recruiter that never hired. The same goes for your health/wellness mentor.

You do not necessarily need a mentor for health and wellness, but having a qualified professional, often called a health or wellness coach, can be highly beneficial in helping you achieve your goals. They provide personalized support, guidance, and accountability that can be difficult to maintain on your own. How a Health and Wellness Mentor/Coach Can Help:

• A health or wellness coach acts as a personal guide, cheerleader, and expert resource to help you make sustainable lifestyle changes. Key benefits include:
• Personalized Guidance: Unlike generic online advice, a coach works with your unique health needs, lifestyle, and preferences to create a tailored plan.
• Goal Setting: They help you define aspirations and break them down into actionable, measurable, attainable, relevant, and time-sensitive (SMART) goals.
• Accountability: Knowing someone is monitoring your progress and holding you responsible for your decisions can be a powerful motivator to stay on track.
• Motivation and Support: Coaches offer encouragement during challenges and help you build confidence, which makes you less likely to give up on your goals.
• Behavioral Change: They use insights from behavioral science and positive psychology to help you understand and change unhealthy habits and behaviors.
• Holistic Approach: A good coach addresses various aspects of your life that impact health, such as nutrition, physical activity, sleep, stress management, relationships, and career fulfillment.
• Expert Resource: Coaches are trained professionals with knowledge of nutrition science, human psychology, and effective strategies for improving overall well-being.

Check out our video why you need a mentor to achieve your goals and outcome. Contact us if you like some help.

Market Like a Hot Shot - Episode 23 - Influence Like a Hot Shot -

Tired of chasing likes and follower counts that don’t translate into real business? In this episode of Market Like a Hot Shot, Jeff & James break down why influence isn’t about vanity metrics and is actually more about reputation, trust, and the conversations happening behind the scenes.

We dive into the dark funnel, the hidden world where buying decisions are made long before anyone clicks “follow.” You’ll learn how to spot the hidden power players who drive referrals, how to turn clients into megaphones for your brand, and how to build credibility that spreads in private spaces like Slack groups, mastermind circles, and community chats. Are you a small business owner, entrepreneur, or service provider who want to grow without obsessing over social media numbers? Then this episode is for you! It's packed with actionable marketing tips as we show you how to: • Build trust that spreads invisibly. • Create advocates who recommend you in conversations you’ll never see. • Anchor your credibility with events, podcasts, and insights that move markets. If you’ve ever thought, “Why doesn’t my follower count match my actual influence?” then this episode is your wake‑up call. Stop chasing numbers and start building the kind of reputation that wins deals, grows businesses, and lasts. Listen to Market Like a Hot Shot on your favorite Platform - http://linktr.ee/marketlikeahotshot

Spotify - Amazon - Apple - iHeart Check out our website and get some merch! http://www.marketlikeahotshot

Follow us on Instagram - @marketlikeahotshot Follow Jeff on Instagram - @aimcbizhealth Follow James on Instagram - @jvfsolutions #SmallBusiness #EntrepreneurLife #MarketingTips #BusinessGrowth #Influence #DarkFunnel #MarketLikeAHotShot

AIMC Marketing TIp - Get Ready for Small Business Saturday 11-29-25 -

Small Business Saturday is traditionally the Saturday after Thanksgiving. It is a day to support and celebrate small businesses! Then again, every day should be a celebration of Small Business!

To prepare for Small Business Saturday, small businesses should market in advance through social media and email, team up with other local businesses for joint events or promotions and create a special in-store experience with events, samples, or exclusive offers. It's also crucial to ensure the business website is mobile-friendly, staff are well-trained, and you have a plan to thank customers and continue the engagement after the weekend. Marketing and promotion:

• Promote in advance: Start promoting early through email marketing and social media posts to build buzz and remind customers of your special plans.
• Use social media: Post regularly and use relevant hashtags like #ShopSmall. Consider running targeted ads or a social media contest or giveaway.
• Update your information: Ensure all your business information, including hours, is up-to-date online and on your website.
• Get local media attention: Share your story and any special events with local news outlets to increase visibility.

In-store experience:

• Host a special event: Create a reason for customers to visit and stay, such as a "Sip & Shop," product demonstrations, or in-store entertainment from a local artist.
• Offer incentives: Provide special discounts, bundle products, offer a free gift with purchase, or give a gift certificate for a future visit.
• Engage customers: Train employees to be knowledgeable and engaging, not just transactional. Make the experience feel personal and memorable.
• Collaboration and community

Team up with other businesses: Partner with neighboring businesses for joint promotions, events, or a "community holiday stroll" to drive more foot traffic to everyone involved.

• Connect with your local community: Participate in any organized events through your local chamber of commerce or merchant association.
• Give back: Consider donating a portion of the day's proceeds to a local charity to show community support.

Website and online presence:

• Ensure your website is mobile-friendly: Many local searches on mobile devices lead to purchases, so make sure your site works well on phones.
• Encourage user-generated content: Encourage customers to share photos of their purchases or selfies at your store, and ask them to leave reviews.
• Be prepared for online sales: If you can, make sure your e-commerce platform is ready to handle the increased traffic, especially from mobile users.

Contact us if you need help - http://www.aimcbizsolutions.com

If you like a FREE Digital Assessment of your business, contact us today!