AIMC Marketing Tip - The Difference Between Branding and Marketing

AIMC Marketing Tip - The Difference Between Branding and Marketing - 

What is branding? 

A brand is an intangible marketing or business concept that helps people identify a company, product, or individual.

What is marketing? 

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. 

So, what are the main differences between marketing and branding? Think of marketing as the actions you take to connect with your customers and get them to buy your products or services. Branding, on the other hand, is the marketing practice of actively shaping your brand. Branding is about defining who you are as a company. 

 Check out our video on the differences between branding and marketing: 

For marketing and branding help, check out AIMC Business Solutions: 

MA Webcenters - http://www.aimcbizsolutions.com

Thryv - http://thryv.grsm.io/aimcbizsolutions

 

BuilderAll - http://www.allmymarketing.info