Three Marketing Trends You Need to Know in 2023

As a business owner, company or solo entrepreneur it is time to focus on how to attract the right consumer of your products/services. We would like to share the top three trends in marketing going into 2023.

- Customer Experience

Every year is the year of the customer. We’re seeing a massive shift in beliefs about what marketing actually is. It’s no longer about trying to convince people to buy from or work with your company. Instead, the priority has moved towards providing fantastic customer experiences that will keep people coming back for more. When you focus on building a positive business culture and providing great service, the marketing almost takes care of itself.

- Employee Engagement If efficient and friendly service is the cornerstone of great customer experience, how do you ensure you’re providing this? The answer, of course, is in your employees. The previously mentioned research also found that 46% of consumers will abandon a brand if its employees are not knowledgeable, and bad employee attitude is the number one factor that stops individuals from doing business with a company.

- Content Visualization Research has shown that people prefer visual content to plain text. You just have to look at the growth of image-focused platforms Pinterest and Instagram to see the proof of this. Visuals are also easier to remember than written content. Adding data visualizations, infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too.

So get that business plan in shape and focus your marketing strategy on these trends. Always remember personalization is key to customer success. If you need to refresh that website, get some digital marketing help, please contact AIMC Business Solutions and we can help you reduce operating expenses and increase revenue!

Check out our video on the AIMC Business Solutions YouTube Channel - 

AIMC Marketing Tip - Three Marketing Trends You Need to Know in 2023 - Customer Experience -