Why Is Your Google My Business Page Even More Important Than Your Website?

Why Is Your Google My Business Page Even More Important Than Your Website?

The first place a potential customer finds your business is on a Search Engine like Google, so it is always important to focus some of your marketing energy on your Google Page, even before your website. After all, how will a customer find your website if the search information is not correct? 

 1. Online visibility: Google is the most widely used search engine, and having a Google My Business page can significantly enhance your online visibility. When people search for businesses or services related to your industry, your GMB listing can appear in Google's local search results, Google Maps, and the Knowledge Panel, providing valuable exposure to potential customers. 

2. Business information: Your GMB page allows you to provide accurate and up-to-date information about your business, such as your address, phone number, website, business hours, and even photos or videos. This makes it easier for customers to find and contact you, improving their overall experience and increasing the likelihood of engagement or visits to your physical location. 

3. Customer reviews and ratings: GMB enables customers to leave reviews and ratings about your business. Positive reviews and high ratings can enhance your reputation and build trust among potential customers. Conversely, negative reviews provide an opportunity to address customer concerns publicly and showcase your commitment to customer satisfaction. 

4. Local search optimization: Google My Business is particularly valuable for businesses targeting local customers. Optimizing your GMB page can help you appear in local search results, "near me" searches, and map listings. This is especially beneficial for businesses with a physical location, such as local stores, restaurants, or service providers. 

5. Insights and analytics: GMB provides valuable insights and analytics about your listing's performance. You can gain information on the number of views, clicks, phone calls, direction requests, and other interactions with your business profile. These insights can help you understand customer behavior, measure the impact of your GMB efforts, and make data-driven decisions to improve your marketing strategies. 

6. Google My Business Posts: GMB allows you to create posts, similar to social media updates, to share promotions, events, blog posts, or any other relevant content. These posts can appear in search results and attract customer attention, driving engagement and traffic to your website or physical location.

 While Google My Business offers several advantages, it's important to note that the importance of GMB may vary depending on the specific business type and target audience. It's always recommended to assess your business needs, target market, and digital marketing strategy to determine the platforms and tools that best align with your goals.

 For help with Google My Business contact AIMC Business Solutions at http://www.aimcbizsolutions.com

 

 Do you need here with your search listings, we partner with Thryv to help, click here to schedule a demo - http://thryv.grsm.io/aimcbizsolutions

 

 Check out the AIMC Business Solutions Google Page here - https://g.page/r/CSYXyPKaRSnJEBI/review

Check out our video on the AIMC Business Solutions YouTube Channel - 

AIMC Health Tip - Be Healthy Like Your Life Depends On it Because It Does

 It is simple, Be Healthy Like Your Life Depends On it Because It Does

Maintaining good health is crucial because it directly affects our overall well-being and longevity. Here are some key aspects to consider when striving for a healthy lifestyle:

- Balanced Diet: Opt for a nutritious diet rich in fruits, vegetables, whole grains, lean proteins, and healthy fats. Minimize processed foods, sugary snacks, and excessive salt intake. Stay hydrated by drinking an adequate amount of water daily.

- Regular Exercise: Engage in physical activities that you enjoy, such as walking, jogging, cycling, swimming, or playing sports. Aim for at least 150 minutes of moderate-intensity exercise or 75 minutes of vigorous exercise per week.

- Sufficient Sleep: Make sure to get enough sleep each night. Most adults require 7-9 hours of quality sleep for optimal physical and mental functioning. Establish a consistent sleep routine and create a conducive sleep environment.

- Stress Management: Practice stress-reducing techniques such as meditation, deep breathing exercises, yoga, or engaging in hobbies. Find healthy outlets to unwind and manage stress effectively, as chronic stress can negatively impact overall health.

- Regular Health Check-ups: Schedule routine check-ups with your healthcare provider to monitor your health, identify potential issues early on, and address any concerns. Stay up to date with vaccinations, screenings, and preventive care.

- Mental Health Care: Pay attention to your mental well-being. Seek support if you're experiencing stress, anxiety, depression, or any other mental health challenges. Maintain a healthy work-life balance and engage in activities that bring you joy and fulfillment.

- Hygiene and Disease Prevention: Follow good hygiene practices such as washing hands frequently, maintaining oral hygiene, and practicing safe sex. Stay updated on vaccinations and adopt preventive measures to reduce the risk of infections and diseases.

- Avoid Harmful Substances: Minimize or avoid smoking, excessive alcohol consumption, and illicit drug use. These substances can have severe detrimental effects on your health.

- Social Connections: Cultivate positive relationships and a strong support system. Surround yourself with individuals who uplift and encourage healthy choices. Engage in social activities and maintain an active social life.

- Positive Mindset: Foster a positive outlook on life and practice gratitude. Positive thinking and self-care contribute to overall well-being.

Remember, maintaining good health requires consistent effort and commitment. Small, gradual changes in your daily habits can have a significant impact on your overall health and quality of life. Start your healthy lifestyle now w/ AIMC Health Solutions - http://www.aimchealthsolutions.com

The Best Networking Tip in World - Why Should Never Ask Someone At An Event "What Do They Do?"

I have been running networking events in Greater Boston for over ten years and have seen it all from how some professionals understand how to engage with other professionals and some networking follies where you see that glossed over face from someone listening to some long sales pitch.

Have you ever attended a networking event and you asked someone the question "What Do You Do?" and then you get a fifteen-minute-long answer and 99% of the detail has no relevance to what you need to know?  Half the time, the other person doesn't even ask for your name but proceed to explain what makes them great.   You end up coming away from the conversation, dreading talking to the next person.  Am I going to go through another twenty minutes of a sales pitch?

There are better questions to ask such as "What brings you here?" or "How did you find out about the networking event?", but in reality, people go to networking events to build their own business/brand or to find their next opportunity.  Because of this approach, unfortunately, the event becomes transactional, which should not be the intent, it you want the event to be a success.

As a start, we have posted great content in a YouTube Video we did, on what to do to prepare for an event, what to do at an event, and how to proceed with the all-important follow-up, check it out here.

However, if you want success, focus on building relationships with professionals. At an event, when you are introduced to someone, have a two-way conversation first. Do not talk about solutions (especially what you do) until you identify a problem the other person is having, understanding the impact of the problem, and what the root cause and the desired result is.  At this point, you may be able to offer a solution with a product or service you offer or you may know someone that you can refer. 

 Honestly, if you cannot help the other person, chances are they are going to care less you are the best at what you do.  My suggestion if you are thinking, "but I want to make sure the other person knows what I do", is to optimize your social media profiles, especially LinkedIn, to display your brand, essentially what make you different.  Check out our video on how to have a Rocking LinkedIn Profile to help.

So in closing, at your next event, do NOT ask the dreaded "What Do You Do?" question.   Ask someone their name and make it is about them first.  Ask about their challenges and impact of those challenges and have a two-way conversation about solutions.  If the conversation is on-going, schedule a follow-up.   Trust me, you will have more success with this approach versus a transactional approach at networking events.

Happy Networking!!