Saturday, December 17, 2016

So what does the "AIMC" in AIMC Business Solutions mean anyway?

I started my own business a little over seven years ago called AIMC Websites which eventually became AIMC Business Solutions a couple of years later, when we offered more business services with social media management and IT Consulting, among other services.   It has been a great ride and there is no slowing down.  The goal is to expand our network and help small businesses take the next step in their vision to success.

Ok, I did not answer the question yet.   AIMC initially stood for All In My Cart, our internet marketing portal where our customers convert spending to earning.   It has been a wild success, since it is a no brainer for our customers, since they can convert all their online shopping onto one website and build a little annuity doing so.    I also cannot forget the great products in health/wellness and cosmetics too.

However, since the AIMC Business Solutions is a business services company, the "AIMC" needed to have more meaning in the business world.   I have always had a successful career in IT and more recently in social media management and have learned that in any technical or marketing challenge is important to develop an operational process/ structure in everything you do.    

Before you kick a project off the ground, you need to Assess (the "A") what you will need for financial and personal resources to design/define the system needed to meet the client's need.   Assess is the most important part of the project, so there are no surprises later in the project.  

Once the assessment and plan is complete, it is time to Implement (the "I") the system.   Implementing in the IT World can be building the system, going through a pilot or test cycle, and then going live in production.   In a social media campaign implementation, this would be the setup of the social platforms and activating all postings and interactions.

Once you go-live with an implementation, it is important to closely Monitor (the "M") how the new system is running or how the public is responding to a new social media campaign by reviewing analytics.   The first 30-60 days are very important.  Adjustments can be made and monitoring tools start providing good data on the system or campaign.  After 60 days, the system should be a well greased machine!

Once the monitoring tools are in place it is important to stay on track and Control  (the "C")how the system or social media campaign is performing.  In the IT and Social Media world, it is making sure you are proactive and not reactive to customer needs.    The IT System or Social Media Campaign cannot be a burden to the customer.   This is why the Control phase is important and when we never lose sight of this.

So there it is Assess Implement Monitor Control - AIMC Business Solutions.  If you need anything give drop us a message.   We would be happy to help your business plan your next project!

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