Why it is Not Good to Go Cheap on Your Website for Your Business.

I have had my own IT, Digital Marketing/Website Solution business for a few years now and have met thousands of people through my extensive networking in Greater Boston.   About 75% of the people I meet either have their own main business, a side (part-time) business or are in sales and marketing.   About 50% of those people have their own website or are working on their own website.

A website is the focal point of your business.  Not the Facebook page, Pinterest page, your website is the main source of revenue, interaction with clients/customers and where people land to learn about what you do.   The first page of your website is the most important page.  It is also the page where you would want the connections to take action whether it is to sign up for a webinar, purchase a product or service or simply contact you.   Your website should be hosted on a secure platform that allows you to change the content as much as you want.   The buzz word is content and without changing it, you will never get on that first page of Google.   Your website should also be on a platform that allows you to grow your business to meet your financial and customer goals.  Finally, your website should have the capabilities to be able to reach out to potential clients in a professional manner.   Think email marketing or outbound marketing.

So why do the majority of business owners go cheap on their website?  When I meet professionals at events, the typical answer on who is building their website is that they are either doing it themselves, having an intern or their cousin build it and hosting it under their desk in their living room or for heavens sake, they got sold one of those expensive SEO/Website packages from some large company that could care less about their business.  In all respects, your business website is the most important marketing investment you are going to make, so why not spend your marketing dollars wisely and build a great website that your connections will remember you for?    In today's world is all about being online, even if your business has a brick and mortar presence. 

Finally, when you are in business, get your website up and running as quickly as possible, build it with the take action on the first page, and don't look for that free labor or make it your side project.  What will happen is that potential clients will not take your business seriously and then you may be out of business.