Today was not a good day for Facebook and Instagram. Its nearly two billion users day-to-day operation of posting, engaging and enraging came to a halt due to the multiple technical issues with the Facebook and Instagram platforms. There was specific issues with slowness, posting links and some cases, simply logging in. Considering how much much Facebook has invested in high availability and software, this is a big one. It is amazing how consumed we are all are with social media, you would think we lost electricity or survival food. This can't happen. So what did we do back in 1995?
Anyway, since my business revolves around social media whether it is working with my clients, or interacting with my connections promoting my networking events or products and services, I started to think about the world outside of Facebook, and realized that there are other social media platforms that are pretty cool, very effective and contain much less drama.
So I pulled out my smartphone and started to go through my applications and I found some pretty cool social media alternatives to Facebook. So here we go.
Shapr - Yes, this is a new one which is sort of a dating meets professional networking application. I have met some successful professionals on this site and it does a good job matching you with people you like to meet and do business with. The key is when you make a connection, is to follow-up and take the next step. If there is not an immediate need, I request to connect this person on Linkedin for future potential.
Which brings me to Linkedin, the ultimate professional network. Linkedin is my favorite social media platform and it is truly the place to inspire, educate and engage with professionals. When Facebook is down and you want to get serious, Linkedin is a great alternative. You feel like you just listened to a great educational podcast versus some mindset drama on the entertainment channel on Sirrus. I also recommend using Linkedin to prospect and connect and to share your knowledge and offering value to your connections.
Before Facebook, there was Twitter. Before Facebook Live and Instagram Stories, there was Periscope, the first true live platform. Twitter is more real time and you feel closer to your celebrity connections on this platform. Twitter does not get the credit it deserves because it is still text based versus visual, although that has changed a lot in the past year. I recommend spending some time on this platform and updating your profile and study what is trending. Twitter is really enjoying days like today with all the Facebook problems, claiming to its billion users, that is it still here.
Another Social Media Platform that has held its ground is Pinterest, you known the Pin Board. Pinterest is also a serious platform with lots of great options for education, shopping and visual delight. I always recommend Pinterest for any business that is selling visual products such as real estate, clothes, food and jewelry to name a few. Once you are on Pinterest, you realize that you can spend hours on the site and feel like you didn't waste any time feeding through the drama. I really pin pictures on Pinterest and realized that I now have over 250k visits to my profile a month!
Finally, I would mention Google+, but that went out of business on February 28th, so I will mention Google's Social Media Site, YouTube. YouTube is another addictive platform and there could be some drama depending on what you are searching for. It is an amazing platform for learning and also to share your expertise. You Tube videos are not as viral for the standard user as Facebook Live videos are, but it is great platform for promoting your brand. YouTube is still the most important platform for promoting music. Check out how many views of that Despacito video and you know this site has some power.
So I hope Facebook can figure out its problems today and put everyone at ease that the world is all good. But always remember, there is always an alternative out there. I bet the millennials are thinking, what the heck did the old people do before Facebook? It is same thought we had before electricity was invented.
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