Market Like a Hot Shot - Episode 25 - Converse Like a Hot Shot

Balancing Human and AI Interaction in the Marketing Lifecycle

AI is transforming marketing at lightning speed. But where should humans lead, and where should machines accelerate? In this episode of Market Like a Hotshot, Jeff and James break down the entire marketing lifecycle (research, strategy, creative, execution, and optimization) to reveal how to strike the perfect balance between human intuition and AI innovation.

You’ll discover:

• How AI powers data-driven insights and predictive analytics
• Why human creativity, empathy, and storytelling remain irreplaceable
• Real-world case studies on personalization, customer support, and content creation
• A practical framework for blending automation with authenticity
• Future trends in generative AI, multimodal marketing, and AI literacy

Whether you’re a marketer, entrepreneur, or business leader, this episode will show you how to scale smarter with AI while staying connected through human touch. Listen to Market Like a Hot Shot on your favorite platform - http://linktr.ee/marketlikeahotshot

Spotify - Amazon - Apple - iHeart Radio Check out some Merch and other Market Like a Hot Shot facts here - http://www.marketlikeahotshot.com

Stay up to date with your favorite hotshots! Jeff - ‪@Aimcbizsolutions‬ James - ‪@jvfsolutions‬

AIMC Health Tip - What is Digestion and Why Is It Important?

AIMC Health Tip - What is Digestion and Why Is It Important?

We are heading into the holiday season when we will all be indulging in delicious food and treats. Of course, we need to treat ourselves once in a while especially if you live a healthy lifestyle. But at the same time, we should know how to take care of our bodies and digesting your food is essential for great health. So, what is digestion? Digestion is defined as the process of breaking down large, insoluble molecules of food into smaller, water-soluble molecules which can then be readily absorbed by the body. Digestion is one among many life processes observed in nearly all living organisms. What happens when food is not digested properly? When food is not digested properly, it can cause stomach discomfort like bloating and abdominal pain, lead to nutrient deficiencies and malabsorption, resulting in diarrhea or constipation, weight changes, nutritional imbalances, disrupt the gut microbiome, and affect overall health and immune function. 5 Ways to Speed Up Digestion Exercise for 30 minutes a day. Food and digested material is moved through the body by a series of muscle contractions. Eat more fiber. Eat yogurt. Eat less meat. Drink more water. Of course, there are natural effective supplements! Check out - Isotonix Digestive Enzymes - https://www.gotrim.com/allinmycart/product/isotonix-digestive-enzymes-with-probiotics/?id=5664714 Probiotics 10 - https://www.gotrim.com/allinmycart/product/probiotics-10/?id=5817977 #digestion

Market Like a Hot Shot - Episode 24 - Connect Like a Hot Shot

Networking doesn’t have to feel awkward, transactional, or like a stack of business cards you’ll never look at again. In this episode of Market Like a Hotshot, James and Jeff break down how to make meaningful connections at networking events that actually last.

You’ll learn:

• Why stories beat selling every time — and how to craft your own “connection story.”
• Practical tips for building authentic relationships at conferences, meetups, and industry mixers.
• The subtle moves that turn small talk into powerful opportunities.
• Common pitfalls to avoid so you don’t come across as pushy or forgettable.

This is more than networking advice — it’s about marketing yourself with heart, creating bonds that feel good, and walking away from events with genuine allies instead of just contacts. Whether you’re a marketer, entrepreneur, or professional looking to grow your circle, this episode will help you connect like a hotshot and make every networking opportunity count. Tune in now and discover how to transform your next event into a place of real connection, joy, and opportunity. Check out Market Like a Hot Shot on your favorite platforms - http://linktr.ee/marketlikeahotshot

Spotify - Amazon - Apple - iHeart Get your Merch - http://www.marketlikeahotshot.com

Stay up to date with your favorite hotshots! Jeff - ‪@Aimcbizsolutions‬ James - ‪@jvfsolutions‬ Market Like A Hot Shot - @marketlikeahotshot

AIMC Marketing Tip - Why Your Google Business Profile is Your Secret Soc...

A Google Business Profile (GBP) functions as a "secret social platform" by offering features that enable direct engagement and community building typically associated with traditional social media, but within the context of local search and map results.

Why It's "Secret"? The term "secret" refers to the fact that many businesses overlook these interactive features, viewing their GBP purely as a static directory listing. Unlike dedicated social media platforms, GBP interactions occur on Google Search and Maps, reaching users with high commercial intent—people actively searching for local businesses, products, or services right now. This makes the engagement highly valuable for driving tangible business results. By actively utilizing features like Posts and responding to reviews, businesses can significantly improve their visibility and local search rankings, turning a listing into a dynamic engagement tool. You can manage these interactions through the official Google Business Profile Manager interface. Contact AIMC Business Solutions if you need help w/ your Google Business Profile - http://www.aimcbizsolutions.com

#google #smallbusiness

AIMC Health Tip - Why You Need a Mentor to Help Achieve Your Health Goals -

You are not going to hire a financial advisor that is poor. You are not going to hire a recruiter that never hired. The same goes for your health/wellness mentor.

You do not necessarily need a mentor for health and wellness, but having a qualified professional, often called a health or wellness coach, can be highly beneficial in helping you achieve your goals. They provide personalized support, guidance, and accountability that can be difficult to maintain on your own. How a Health and Wellness Mentor/Coach Can Help:

• A health or wellness coach acts as a personal guide, cheerleader, and expert resource to help you make sustainable lifestyle changes. Key benefits include:
• Personalized Guidance: Unlike generic online advice, a coach works with your unique health needs, lifestyle, and preferences to create a tailored plan.
• Goal Setting: They help you define aspirations and break them down into actionable, measurable, attainable, relevant, and time-sensitive (SMART) goals.
• Accountability: Knowing someone is monitoring your progress and holding you responsible for your decisions can be a powerful motivator to stay on track.
• Motivation and Support: Coaches offer encouragement during challenges and help you build confidence, which makes you less likely to give up on your goals.
• Behavioral Change: They use insights from behavioral science and positive psychology to help you understand and change unhealthy habits and behaviors.
• Holistic Approach: A good coach addresses various aspects of your life that impact health, such as nutrition, physical activity, sleep, stress management, relationships, and career fulfillment.
• Expert Resource: Coaches are trained professionals with knowledge of nutrition science, human psychology, and effective strategies for improving overall well-being.

Check out our video why you need a mentor to achieve your goals and outcome. Contact us if you like some help.

Market Like a Hot Shot - Episode 23 - Influence Like a Hot Shot -

Tired of chasing likes and follower counts that don’t translate into real business? In this episode of Market Like a Hot Shot, Jeff & James break down why influence isn’t about vanity metrics and is actually more about reputation, trust, and the conversations happening behind the scenes.

We dive into the dark funnel, the hidden world where buying decisions are made long before anyone clicks “follow.” You’ll learn how to spot the hidden power players who drive referrals, how to turn clients into megaphones for your brand, and how to build credibility that spreads in private spaces like Slack groups, mastermind circles, and community chats. Are you a small business owner, entrepreneur, or service provider who want to grow without obsessing over social media numbers? Then this episode is for you! It's packed with actionable marketing tips as we show you how to: • Build trust that spreads invisibly. • Create advocates who recommend you in conversations you’ll never see. • Anchor your credibility with events, podcasts, and insights that move markets. If you’ve ever thought, “Why doesn’t my follower count match my actual influence?” then this episode is your wake‑up call. Stop chasing numbers and start building the kind of reputation that wins deals, grows businesses, and lasts. Listen to Market Like a Hot Shot on your favorite Platform - http://linktr.ee/marketlikeahotshot

Spotify - Amazon - Apple - iHeart Check out our website and get some merch! http://www.marketlikeahotshot

Follow us on Instagram - @marketlikeahotshot Follow Jeff on Instagram - @aimcbizhealth Follow James on Instagram - @jvfsolutions #SmallBusiness #EntrepreneurLife #MarketingTips #BusinessGrowth #Influence #DarkFunnel #MarketLikeAHotShot

AIMC Marketing TIp - Get Ready for Small Business Saturday 11-29-25 -

Small Business Saturday is traditionally the Saturday after Thanksgiving. It is a day to support and celebrate small businesses! Then again, every day should be a celebration of Small Business!

To prepare for Small Business Saturday, small businesses should market in advance through social media and email, team up with other local businesses for joint events or promotions and create a special in-store experience with events, samples, or exclusive offers. It's also crucial to ensure the business website is mobile-friendly, staff are well-trained, and you have a plan to thank customers and continue the engagement after the weekend. Marketing and promotion:

• Promote in advance: Start promoting early through email marketing and social media posts to build buzz and remind customers of your special plans.
• Use social media: Post regularly and use relevant hashtags like #ShopSmall. Consider running targeted ads or a social media contest or giveaway.
• Update your information: Ensure all your business information, including hours, is up-to-date online and on your website.
• Get local media attention: Share your story and any special events with local news outlets to increase visibility.

In-store experience:

• Host a special event: Create a reason for customers to visit and stay, such as a "Sip & Shop," product demonstrations, or in-store entertainment from a local artist.
• Offer incentives: Provide special discounts, bundle products, offer a free gift with purchase, or give a gift certificate for a future visit.
• Engage customers: Train employees to be knowledgeable and engaging, not just transactional. Make the experience feel personal and memorable.
• Collaboration and community

Team up with other businesses: Partner with neighboring businesses for joint promotions, events, or a "community holiday stroll" to drive more foot traffic to everyone involved.

• Connect with your local community: Participate in any organized events through your local chamber of commerce or merchant association.
• Give back: Consider donating a portion of the day's proceeds to a local charity to show community support.

Website and online presence:

• Ensure your website is mobile-friendly: Many local searches on mobile devices lead to purchases, so make sure your site works well on phones.
• Encourage user-generated content: Encourage customers to share photos of their purchases or selfies at your store, and ask them to leave reviews.
• Be prepared for online sales: If you can, make sure your e-commerce platform is ready to handle the increased traffic, especially from mobile users.

Contact us if you need help - http://www.aimcbizsolutions.com

If you like a FREE Digital Assessment of your business, contact us today!

Market Like a Hot Shot - Episode 22 - Strategize Like a Hot Shot!

Why Your Marketing Strategy Should Come Before Sales Hiring

Hiring a sales team before you’ve nailed your marketing strategy? 

That’s like trying to drive a car with no gas! 

In this episode, Jeff and James break down why marketing isn’t just a nice-to-have. It’s the foundation for sales success!

We get into:

How strong positioning and messaging make sales scalable.

Why demand generation needs to come before cold calls.

Real stories of startups that hired sales too early—and what it cost them.

The marketing strategy you need before you onboard your first rep.

Whether you're scaling a startup, refining your go-to-market strategy, or trying to align sales and marketing teams, this episode gives you the clarity (and fuel) to do it right.

Grab your bagel, your hot chocolate, or whatever fuels your genius, and hit play to Strategize like a Hotshots!

Check out Market Like a Hot Shot on your favorite Podcast Platform - 

http://linktr.ee/marketlikeahotshot

Spotify - Amazon - Apple - iHeart Radio

Stay up to date with your favorite hotshots!

James - on Instagram ‪@jvfsolutions‬ 

Jeff - on Instagram @aimcbizhealth

We now have Merch - http://www.marketlikeahotshot.com

#SmallBusiness #EntrepreneurLife #PricingStrategy #MarketingTips #BusinessGrowth #KnowYourWorth #MarketLikeAHotshot

AIMC Marketing Tip - Why a Digital Assessment Is Critical For Every Company

Technology is moving faster than ever—and so are customer expectations. A digital assessment helps organizations understand where they stand today, what’s holding them back, and where to invest for the future. It’s a strategic health check for your business in a digital-first world.

Top Reasons a Digital Assessment Matters ✅ Uncovers Gaps & Inefficiencies Legacy systems, manual processes, and siloed data slow down growth. An assessment highlights what’s outdated and where automation or modernization will improve performance. ✅ Enhances Customer Experience Customers expect fast, seamless, digital interactions. Understanding current capabilities helps you improve journeys across web, mobile, support, and beyond. ✅ Strengthens Security & Compliance Cyber risks evolve daily. A review of digital infrastructure, access controls, and data governance ensures the business is protected and compliant. ✅ Improves Data Quality & Intelligence A company’s data is only as valuable as its accuracy and accessibility. Assessments identify breakdowns in data flow and opportunities to enable advanced analytics or AI. ✅ Optimizes Technology Investments Instead of guessing where to spend budget, leaders get a roadmap prioritizing what delivers the highest ROI and competitive advantage. ✅ Future-Proofs Your Business Model Markets shift. Digital assessments help you adapt—aligning capabilities with emerging tech trends, automation, and evolving customer behaviors. ✅ Empowers People & Productivity With the right digital tools and workflows, employees spend more time creating value—not wrestling with outdated systems. The Bottom Line A digital assessment creates a clear picture of what your company looks like today—and a blueprint for what it needs to become. It’s not just an IT exercise; it’s a business growth strategy. If you like a FREE Digital/Internet Assessment for your company, contact us - http://www.aimcbizsolutions.com/thryv

#DigitalAssessment

Market Like a Hotshot Episode 21 - Price It Like a Hot Shot -

Price It Like a Hotshot: Stop Undervaluing Yourself & Start Charging What You’re Worth

Are you stuck second‑guessing your prices or discounting just to land the deal? In this episode of Market Like a Hotshot, James and Jeff pull back the curtain on pricing psychology—and shows you how to flip fear into confidence. You’ll discover: The secret of anchoring and why your first number sets the tone How premium positioning attracts dream clients (and repels the wrong ones) Why the “race to the bottom” is killing your business—and how to escape it 5 tactical moves to raise your prices without losing momentum This isn’t just about numbers—it’s about identity, boundaries, and building a business that respects your worth. If you’re ready to stop apologizing for your prices and start owning your value, this episode is your blueprint. - Catch Market Like a Hot Shot on your favorite podcast platform - http://linktr.ee/marketlikeahotshot

Spotify - Amazon - Apple - iHeart Radio Hit play and learn how to price with purpose, protect your value, and profit like a hotshot. Stay up to date with your favorite hotshots! Market Like a Hot Shot - @marketlikeahotshot Jeff - @aimcbizhealth James - ‪@jvfsolutions‬ We now have Merch on http://www.marketlikeahotshot.com

AIMC Health Tip - You Got to Give It a Stretch

Today's health/wellness video from AIMC Health Solutions is about why stretching is important.

Stretching is important because it improves flexibility and range of motion, reduces stress, and can help prevent injury and back pain by increasing blood flow and improving posture. A diet rich in antioxidants and anti-inflammatory foods supports flexibility, with good options including leafy greens, fatty fish, nuts, berries, and spices like turmeric and ginger.

Why stretching is important?

• Increases flexibility and range of motion: Stretching keeps muscles from shortening and becoming tight, allowing for a greater range of motion in your joints and reducing the risk of muscle strains.
• Reduces risk of injury: By keeping muscles supple, stretching can help prevent muscle strains and sprains during physical activity.
• Improves blood flow: Stretching can improve circulation, which increases blood flow to muscles and joints, aiding in recovery and potentially lowering blood pressure.
• Enhances posture: A combination of stretching and strengthening can help correct muscle imbalances that lead to poor posture.
• Alleviates pain: Stretching can be beneficial for conditions like back pain by improving function and decreasing pain through stretching tight muscles, such as the hips.

Foods that support flexibility

• Omega-3 fatty acids: Found in fatty fish (like salmon, mackerel, and sardines), nuts, and seeds, these fats help reduce inflammation.
• Antioxidants: Found in berries, nuts, and leafy greens, antioxidants combat oxidative stress which can contribute to joint pain.
• Vitamin C: Abundant in citrus fruits, strawberries, and broccoli, Vitamin C is crucial for collagen production, which supports joint and tissue health.
• Anti-inflammatory spices: Turmeric and ginger contain compounds that reduce inflammation and muscle soreness.
• Leafy greens: Spinach, kale, and other leafy greens contain water and help remove acids that can lead to inflexibility.
• Magnesium: Found in leafy greens, nuts, seeds, and dark chocolate, magnesium aids in muscle relaxation and recovery.
• Protein: Meat, fish, beans, and tofu are vital for repairing and building muscle and connective tissues.

Supplements that support flexibility and joint health

• Omega-3 fatty acids: Found in fish oil and flaxseed, these can help reduce inflammation in the joints.
• Vitamin C: Supports the growth and restoration of tissues and is crucial for forming collagen, which is an important protein for ligaments and tendons.
• Vitamins B and C: Combining vitamins B and C may offer enhanced benefits for flexibility.
• Turmeric: A natural anti-inflammatory that can help relieve pain.
• Green tea: Contains compounds that can support joint health.

For more health/wellness and access to our AIMC Health Solutions and its amazing effective supplements, go to http://linktr.ee/aimchealthsolutions

or http://www.aimchealthsolutions.com