AIMC Marketing Tip - The Difference Between Sales and Marketing

Sales and marketing are closely related but serve different functions in a business:

Marketing

• Focus: Creates awareness and generates interest in a product or service.
• Goal: Attract potential customers and nurture them into leads.
• Activities: Market research, branding, advertising, content creation, social media, email campaigns, SEO, and PR.
• Strategy: Long-term, focusing on building brand reputation and demand generation.

Sales

• Focus: Converts leads into paying customers.
• Goal: Close deals and generate revenue.
• Activities: Prospecting, pitching, negotiating, handling objections, and closing sales.
• Strategy: Short-term, focusing on individual customer relationships and transactions.

Key Difference:

Marketing brings people to the business, and sales takes them through the buying process. Ideally, both teams work together to ensure a smooth customer journey.

Check out our video on the AIMC Business Solutions YouTube Channel

Positioning Yourself In Today’s Economy - How to Find Opportunity and Grasp It – A Networking Approach

 Today's economy is different.   We have more tools; the competition is fierce, and change is enviable. 

So how do you position yourself in today's economy whether you are looking for a job or working to score that new client/customer.

Let's review how the job market/business landscape changed, some tips to set yourself apart and how professional networking is the difference maker.

So how has the job market changed?

- It is about "Who You Know", not "What You Know"

- Soft skills are more important than Hard Skills

- Job Boards are "Old School" like that Land Line.

- The Interview and Sales Process Has Changed.  Facts Tell Stories Sell.

- We are in an online world forever, but you still need to dress to impress.

Some Tips To Set Yourself Apart From the Others:

- Your LinkedIn Profile Should Tell Your Story in addition to Your Resume

- Become an Extrovert

- Become a Salesperson.

- Read Inspirational/ Leadership Books

- Hang with the Right Crowd.  Build Your Own Community.

Why is Professional Networking Important Today?

- Networking can help you land your next opportunity.

- Networking can help you climb the career ladder.

- Networking is a long-term investment.

- Networking leads to lifelong friendships.

- Business Professionals that network are usually great positive influences to be around.

Check out our associated video presentation from the AIMC Business Solutions Youtube Channel - 

Positioning Yourself in Today's Economy - How to Find Opportunity - A Networking Approach

What Is the Difference between Vitamins and Minerals? An Overview of Each Vitamin & Mineral.

The main difference between vitamins and minerals is based on their chemical makeup. Vitamins are organic compounds and can be broken down by heat, air, or acid. Minerals are considered inorganic compounds and hold onto their chemical structure even if exposed to heat, air, or acid. Minerals in soil and water find their way into your body when you eat or drink.

Vitamins are classified by how they are absorbed in the body, either in fats or with water.

The four fat-soluble vitamins are Vitamins A, D, E, and K. Once they are absorbed, these vitamins are stored in the liver, muscles, and fat. Fat-soluble vitamins can naturally be found in fatty foods like fish and fish oils, egg yolks, dairy, and liver.

Here is a rundown of each Vitamin -

Vitamin A – supports skin health, healthy vision, and immune health

Vitamin D – supports bone health and healthy immune cell function

Vitamin E – important for antioxidant activity and supports the body’s natural immune defenses

Vitamin K – needed for supporting healthy artery and vascular function

Vitamin C – needed for immune system support, acts as an antioxidant, and is essential for collagen synthesis to support skin health

Thiamine – important for cellular energy production and supports nervous system function

Riboflavin – acts as an antioxidant and helps convert food into cellular energy

Niacin – supports cellular energy production and nervous system function

Pantothenic acid – helps support cellular energy production and the body’s natural stress response

Folate – helps support red blood cell formation and production of neurotransmitters and SAM-e

Biotin – supports the metabolism of carbohydrates, protein and fats and helps and is a nutrient that supports healthy skin and hair

Vitamin B6 – supports cellular energy production and nervous system function

Vitamin B12 – supports nervous system function and cellular energy production

Minerals used in the body are classified by the amount that your body needs. Major minerals (also known as macrominerals) are needed in large amounts and include Calcium, Phosphorus, Potassium, Magnesium, Sodium, Chloride, and Sulfur. Trace minerals are needed in small amounts and include Iron, Copper, Zinc, Manganese, Iodine, Selenium, and Fluoride.

Here is a rundown of each mineral:

Calcium – supports strong and healthy bones

Phosphorus –involved in the structure of bone and cell membranes

Potassium –helps support heart, nerve, and muscle function

Magnesium – supports bone muscle and nerve and heart health and essential for more than 300 enzymatic reactions in the body

Sodium – An electrolyte that helps regulate fluid balance and conduct nerve impulse.

Chloride – Works together with sodium and helps maintain fluid balance.

Sulfur – A trace element used by the body in collagen, connective tissue, and joint cartilage.

Iron – necessary for red blood cell formation

Copper – provides antioxidant support and helps support a healthy immune system

Zinc – provides antioxidant supports and helps support a healthy immune response

Manganese – Involved in carbohydrate, amino acid, and cholesterol metabolism.

Iodine – Essential for thyroid health and function.

Selenium – antioxidant support and a key nutrient for a healthy immune system

Fluoride – Needed for the development and strength of teeth and bones.

Do you want to understand what Vitamins & Minerals You Need?

Take our Nutriphysical -

https://www.shop.com/ALLINMYCART/nutriphysical?credituser=R5836598&hcf=11

Check out our Video on YouTube -

AIMC Health Tip - What Is the Difference between Vitamins and Minerals? An Overview of Each Vitamin & Mineral.

Why Strength Training is Essential For Older Adults?

Current research has demonstrated that strength-training exercises have the ability to combat weakness and frailty and their debilitating consequences. Done regularly (e.g., 2 to 3 days per week), these exercises build muscle strength and muscle mass and preserve bone density, independence, and vitality with age.

People with stronger muscles are less likely to fall and, when they do take a tumble, less likely to sustain a serious injury. Loss of muscle strength and mass aren't the only factors that contribute to age-related declines in function and mobility.

To get substantial health benefits, older adults need three types of activity each week: moderate- or vigorous-intensity aerobic, muscle-strengthening, and balance activities. Some activities, such as yoga, tai chi, gardening, and many sports, include more than one type of physical activity.

For more fitness tips, check out our page -

https://www.gotrim.com/allinmycart/resources/fitness/?

Check out our video - 

AIMC Health Tip - Why Strength Training is Essential For Older Adults -

AIMC Marketing Tip - The Four Ps of Marketing -

The four Ps are the four essential factors involved in marketing a product or service to the public.

The four Ps or marketing are a “marketing mix” comprised of four key elements—product, price, place, and promotion.

1. Product

Creating a marketing campaign starts with an understanding of the product itself. Who needs it and why? What does it do that no competitor's product can do? Perhaps it's a new thing altogether and is so compelling in its design or function that consumers will have to have it when they see it.

2. Price

Price is the amount that consumers will be willing to pay for a product. Marketers must link the price point to the product's real and perceived value, while also considering supply costs, seasonal discounts, competitors' prices, and retail markup.

3. Place

Place is the consideration of where the product should be available—in brick-and-mortar stores and online—and how it will be displayed.

4. Promotion

The goal of promotion is to communicate to consumers that they need this product and that it is priced appropriately. Promotion encompasses advertising, public relations, and the overall media strategy for introducing a product.

So, what is your go-to-market strategy for your new product? Ise the 4 Ps to get started!

Video by AIMC Business Solutions - http://www.aimcbizsolutions.com

How Is Your Supplement's Delivery System? Are You Getting Results?

Dietary supplements cover a diverse group of products that range from botanicals and proteins to antioxidants and vitamins. And while they vary greatly in form and function, there is one common bond that unites their place in human health – they require an often-unseen partner that comes in the form of a nutrient delivery system. In short, delivery systems are designed to allow each supplement’s active ingredients to be presented to the body in consumable form, making them easily released and absorbed by the body. NOW offers a number of unique delivery systems that include hard shell capsules, tablets, soft gels, liquid concentrates, liquid extracts, powders, and even effervescent powders. And although these systems deliver essentially the same nutrients, their function can differ greatly based on the manner in which each one shuttles nutrients to specific regions of the body. Liquid supplements are one of the most readily absorbed forms of vitamins and minerals available. They're also generally better tolerated. To that same point, liquid supplements are not known for their delicious flavors.

You probably heard of "Isotonic" delivery.

Everything you eat and drink, including nutritional supplements, must be made isotonic before passing into your small intestine where it can be absorbed. "Isotonic" means having the same fluid pressure as your other bodily fluids like blood and tears. When you eat food, drink a beverage, or take a pill or capsule, your stomach must first secrete diluting juices, enzymes, hydrochloric acid, and at least one vitamin-binding protein to continue the process of digestion. Muscular contractions of your stomach then mix the contents until a reasonably uniform solution is achieved. This process can take anywhere from 40 minutes to four hours. Isotonix products are scientifically formulated with the perfect balance of fructose, d-glucose, citric acid, potassium bicarbonate and other ingredients to ensure that they are isotonic the moment they enter your body. When properly mixed with water and taken on an empty stomach, the isotonic solution flows into your small intestine almost immediately.

So, in summary, Isotonix is the best delivery system to assure you are getting the most results from your supplements. For more information, check out - http://www.isotonix.com/allinmycart

Check out our video - AIMC Health Tip - How Is Your Supplement's Delivery System? Are you getting Results?

How To Help Combat Those Seasonal Doldrums In The Middle of Winter. Your...

Winter is one of the toughest times of the year for mental health. You tend to become a hermit in your house and the seasonal doldrums take hold. You always have to remember that your mental health is important for your well-being.

Here are some tips to help you feel better during the coldest days:

• Make a habit of getting out for a daily walk, of course at your local mall if it is freezing out.
• Add vitamin D into your diet and nutritional changes. Add fish, eggs and even mushrooms to your diet. Of course, supplements help - see below.
• Plan fun activities and stick to those commitments. There are lots of indoor and even outdoor activities you can do.
• Get social with friends and family. Make a point to reach out to 3-5 people a day. They may be going through the same thing you are.
• Move your body with physical activity. Go to a gym versus exercising at home. The social aspect is important.
• Reach out to your support network. Remember your family and friends do care. Sometimes it is good to just talk.

Ok, how about that amazing and effective Vitamin D w/ K2 supplement? Here it is - https://bit.ly/4jlYWmY

Reach out to us if you need to talk!

Why Building A Community on Social Media Is Essential

There’s a lot of noise on social media these days and to stand out you must connect, engage, and build a community. Marketing on social media has gone beyond just delivering your products and services to consumers. If you are trying to build your business on social media, you must create connections and experiences to build long term brand loyalty.

Here, we explore why social media community building is so important, what it looks like, and how to build your own.

WHAT ARE SOCIAL MEDIA COMMUNITIES?

Social media communities are groups of people who feel connected to your brand, which eventually leads to them becoming advocates for your brand.

WHY IS IT IMPORTANT TO BUILD A COMMUNITY?

80% of brands say that their community-building efforts have resulted in increased traffic. The time invested in fostering a quality social media community is very worthwhile. It creates advocates for your brand which in turn reduces the cost of your marketing efforts.

Some final tips -

- Create a Facebook Group with a great name.

- Use Hashtags with your content.

- Like, Comment, Share, Repost Great Content

- Educate and Give

Join our community at - http://www.aimcbizsolutions.com/massprofessionalnetworking

Enjoy our video - Why Building A Community on Social Media Is Essential

Networking and Getting Your House in Order for the New Year Success!

Welcome to the New Year w/ AIMC Business Solutions & Mass Professional Networking.

I wanted to provide three tips to get you started this year to get your house in order and be successful networking and building your business/career:

- Social Media Review - The first thing is to review all of your social media profiles, website, business listings and make sure your information is up-to-date. Make sure your Linkedin profile has an updated picture and timeline. Your address is accurate on your website etc. People are watching you and evaluating if they like to work with you.

- Networking Strategy - Build a networking event strategy by understanding what events you like to attend. I always say go where your future clients are or go where you are going to learn your trade. The key is building professional relationships with the right people. Quality of your connections versus quantity is key.

- Mindset Shift - The most important tip! Change your mindset when attending events with the intent of helping others whether it is through your own expertise of someone from your network. The last thing people want to hear is "Get me a job" or "Buy my product". Ask questions, summarize and offer a solution!

As promised, here is a link to our Mass Professional Networking page with an Event Listing - http://www.aimcbizsolutions.com/massprofessionalnetworking. We hope to see you soon at an event!

Check out our video on the AIMC Business Solutions YouTube Channel - 

AIMC Marketing Tip - Networking and Getting Your House in Order for the New Year Success!

What is AIMC Health Solutions? The Importance of Accountability!

AIMC Health Solutions is a fitness, supplementation and health & wellness company based in Boston, MA. We incorporate positive mindset, healthy eating, effective supplementation and fitness tips for our clients and customers. AIMC Health Solutions partners with Isotonix and GoTrim to offer the best solutions.

It started when I didn't know how to bench press at the gym but then as the years go by and I remained consistent and dedicated, I continued to be in the best shape of my life. It is all about your lifestyle and not procrastinating. After all your health is your wealth and without great health, you really don't have life. I like to use AIMC Health Solutions as a platform for all to be as healthy as they can be! We have the tools; it is matter of being accountable and doing something about it. If you need an accountability partner, select one that is where you want to be. Pick someone that would be the thorn in your side and push you to meet your goals!!

Here are some AIMC Health Solutions resources -

Linktree - http://linktr.ee/aimchealthsolutions

Go Trim - http://www.aimchealthsolutions.com

Isotonix - http://www.isotonix.com/allinmycart

Here is our video on YouTube on the DeSocial Connector page -