What is Better SMS Based Marketing or Email Marketing?

What is email and text marketing?

Email Marketing:

- Newsletters

- Company News or press

- Non sensitive updates

- Promote Multiple Products

SMS Marketing:

- Limited-time discounts or offers

- Promote one product

- Request reviews

- Time-sensitive updates or alerts

Overall, SMS benefits from a much higher engagement rate than email marketing. You don't have to choose between SMS and email - use both! First, text messages have an average open rate of more than 98%, compared to only 19.8% for emails.

Since text message marketing has a high open rate and response rate, it can garner a high return on investment as you connect with your target audience. This makes it a cost-effective tool to add to your overall marketing strategy.

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AIMC Marketing Tip - What is Better SMS Based Marketing or Email Marketing?