Market Like A Hotshot Episode 16 - Listen to the Customer Like a Hotshot

Bad service kills trust. Great listening builds loyalty. In this episode of Market Like a Hotshot, James and Jeff break down the real‑world difference between brands that ignore their customers and businesses that win by tuning in.

Jeff shares a jaw‑dropping story about a roofing company that completely blew it, while James recalls a restaurant experience that shows how fast poor listening can sink a reputation. Then they flip the script with powerful examples of listening done right: James explains how he earns trust by helping people recover after their websites are hacked, and Jeff reveals how active listening fuels growth in his health and wellness business. If you want to attract more clients, keep them coming back, and market like a true hotshot, this episode is packed with lessons you can’t afford to miss. Check out our Linktree to listen to our podcast on your favorite platform - http://linktr.ee/marketlikeahotshot

Stay up to date with your favorite hotshots! James:⁠⁠⁠ ⁠@jvfsolutions⁠⁠ on Instagram ⁠⁠https://jvf.com

⁠⁠ Jeff:⁠⁠⁠ ⁠@aimcbizhealth⁠⁠ on Instagram ⁠⁠https://aimcbizsolutions.com

⁠⁠ We now have Merch! ⁠⁠@marketlikeahotshot⁠⁠ on Instagram ⁠⁠https://marketlikeahotshot.com

AIMC Health Tip - The American Diet vs The European Diet. Why are Americans So Unhealthy?

When you compare how Americans eat versus Europeans, the differences are striking—and the health outcomes show it.

In the U.S., convenience often trumps nutrition. Processed foods, oversized portions, sugary drinks, and fast-food culture dominate daily diets. Add in a reliance on packaged meals and you get higher rates of obesity, diabetes, and heart disease. Meanwhile, much of Europe takes a different approach. Meals are smaller, slower, and fresher. Local produce, lean proteins, olive oil, and whole grains make up much of the diet—especially in Mediterranean regions. Food isn’t just fuel; it’s a social ritual, often shared with family and friends. The result? Europeans generally live longer, healthier lives with fewer chronic illnesses tied to diet. The lesson: Health isn’t just about access to food—it’s about the quality, culture, and habits around it. Until Americans rethink convenience and portion size, the health gap will remain wide. Want some great diet ideas with our recipes? https://www.gotrim.com/allinmycart/resources/recipes/?

Market Like a Hotshot Episode 15 - Prompt Like a Hot Shot

Episode 15: Prompt Like a Hotshot — Unlocking AI for Smarter Marketing, Better Decisions, and Creative Breakthroughs

In the ’90s, knowing how to search the internet was a game‑changing skill. Today, mastering AI prompts is the next frontier — and it’s more than just asking questions. In this episode, James and Jeff explore how the right prompts can help you think clearer, work faster, and make more effective decisions in business and beyond. You’ll discover: Why prompting is the must‑have skill for entrepreneurs, marketers, musicians, and professionals in every field.

• Real‑world prompt examples — from having AI review and refine your emails to clearing brain fog and sparking fresh ideas.
• AI for legal advice — potential uses, plus important caveats and limitations you need to know before acting on AI‑generated legal information.
• Marketing prompts that convert — tips for generating campaign ideas, sharpening messaging, and creating content that connects.
• Musicians and AI — how artists are using prompts to write lyrics, brainstorm melodies, and market their music.
• Decision‑making with AI — how well‑crafted prompts can surface insights, weigh options, and guide smarter choices.

Whether you’re curious about ChatGPT, looking to streamline your workflow, or ready to push your creativity further, this episode is packed with practical strategies, cautionary notes, and inspiration to help you prompt like a pro. Listen now and start turning AI into your competitive advantage. Listen to Market Like a Hot Shot on your favorite platform - http://linktr.ee/marketlikeahotshot

AIMC Health Tip - Running or Walking? What is Better For You?

How about a Health & Wellness Tip? What is better for you Running or Walking?

Neither running nor walking is inherently "better;" the best choice depends on your personal health, fitness goals, and preferences. Running offers greater calorie burn, improved cardiovascular intensity, and bone health benefits in a shorter time but is higher impact and can be taxing on joints. Walking is a lower-impact, more accessible exercise that is ideal for beginners, people with joint problems, and those who prefer a less intense workout, providing significant health benefits with a lower risk of injury. Choose Running If:

• You want to burn calories quickly: and maximize weight loss.
• You want to improve cardiovascular fitness: and endurance in less time.
• You want to increase bone density: and reduce the risk of osteoporosis.

Choose Walking If:

• You are new to exercise: or are returning after a break.
• You have joint issues: or other orthopedic conditions.
• You prefer a low-impact, accessible activity: that can be easily incorporated into your daily routine.
• You want to reduce stress: and anxiety.

Key Differences = Intensity & Time: Running is a high-intensity activity that provides benefits faster, while walking is less intense and requires more time to achieve the same results.

• Impact: Running has a higher impact on the body due to the moment of flight and impact when landing, which can increase the risk of injury for some individuals. Walking is low-impact.
• Accessibility: Walking is easier to start and can be done at any time, making it more accessible to a wider range of people.

The Bottom Line The best exercise is the one you enjoy and can stick with consistently. You can even combine both activities through interval training or by gradually increasing your walking pace to a jog. Consider your personal preferences and health status when deciding which activity to choose. In both cases, it is important to take care of your joints! Order Prime Joint Support Formula by Isotonix Here -

https://www.shop.com/ALLINMYCART/-559053476-p.xhtml?credituser=C7440067

Check out our video on our DeSocial Connector YouTube Channel - 

Does Your Website Look Like An Old Rundown House?

 An old website is like an old, rundown house because it becomes uninviting, unsafe, and unreliable over time, causing people to turn away. Just as a neglected home falls into disrepair and loses its value, an outdated website loses its credibility and fails to meet modern expectations for functionality, security, and design.

Why you need to update your house, I mean website now!

Just as renovating an old house can restore its value and make it a functional, safe home again, updating a website offers significant returns.

Improve credibility and trust: A modern, professional, and well-maintained website shows customers that your business is active, reliable, and attentive to quality. This inspires confidence and makes them more likely to engage with your products or services.

Boost search engine rankings (SEO): Search engines like Google favor websites that are fast, secure, mobile-friendly, and consistently updated with fresh, relevant content. Regular updates can improve your site's visibility and drive more organic traffic.

Enhance user experience (UX): A streamlined, mobile-responsive, and fast-loading website creates a positive and seamless experience for visitors. This increases engagement, reduces bounce rates, and makes it easier for users to find what they need and convert into customers.

Strengthen brand image: Your website is the digital face of your brand. Updating it ensures your online presence is consistent with your current marketing and business goals, positioning you as an industry leader.

Provide better security: By regularly updating software, plugins, and security patches, you can protect your website and customer data from cyberattacks and vulnerabilities.

Enable business growth: An updated website can be a powerful engine for business growth, with better analytics, marketing integrations, and scalable features that can adapt as your company's needs evolve.

Get started today by Contacting Us at http://www.aimcbizsolutions.com

#newwebsite

Market Like a Hotshot Episode 14 - Hype It Like a Hot Shot

Ever wonder why some musicians with average talent top the charts… while true virtuosos play to empty rooms? Or why a flashy gadget with so-so performance outsells a technically superior competitor?

The secret isn’t always in the product—it’s in the hype. In this episode of Market Like a Hotshot, we’re pulling back the curtain on how marketing, storytelling, and perception can turn the ordinary into the unforgettable. Whether you’re selling music, tech, or your own expertise, we’ll show you how to build buzz that sells. This is Episode 14: Hype It Like a Hotshot! Let’s turn up the volume on your marketing game. Listen to Market Like a Hot Shot on your favorite platform. Go to our Linktree here - http://linktr.ee/marketlikeahotshot

Get your Market Like a Hot Shot Merchandise - HERE The Market Like A Hotshot Hot Shop | Official Merchandise | Bonfire 

AIMC Health Tip - Your Health Is Your Wealth - Do you have 60 seconds?

You always hear the saying "Your Health is Your Wealth" but do you take the right action to invest in your health? Time is an asset so do you have a minute toward building your wealth?

Take the 60 second Health Quiz here - https://www.shop.com/ALLINMYCART/asse...

Here are some other thoughts and ideas to build your wealth with great health. Your Health is Your Wealth – Protect It Like an Investment We spend years building careers, growing businesses, and chasing financial success—yet none of it matters without the energy and vitality to enjoy it. The truth is simple: your health is the greatest wealth you’ll ever own. 💡 Just like financial investments, the choices you make daily compound over time. Here are 5 simple ways to start investing in your health today:

• Move daily. Even 20–30 minutes of walking, stretching, or light exercise boosts energy and focus.

• Fuel your body wisely. Choose whole, nutrient-rich foods over quick fixes that drain you later.
• Prioritize sleep. 7–8 hours of rest is the ultimate reset button for your mind and body.
• Manage stress. Mindfulness, deep breathing, or even short breaks can lower your stress “interest rate.”
• Stay proactive. Schedule regular checkups before small health issues become costly emergencies.

👉 Don’t wait until a wake-up call to take action. Just like money, your health grows—or declines—based on how you manage it today. So do you have 60 seconds? Take the Health Quiz https://www.shop.com/ALLINMYCART/asse...

Invest wisely, because your health is your true wealth.

Why Register for a Business Assessment or Vendor Table at a Mass Professional Networking Event?

 We have been doing Mass Professional Networking Events for almost thirteen years as of this writing in Greater Boston and have also expanded into Rhode Island w/ Little Rhody Professional Networking and in Florida with the Treasure Coast Florida Professional Networking group.  The mission of Mass Professional Networking is to build a community where we all help each other grow our businesses and our influence in the community.

When we post a networking event on platforms like Eventbrite, there are normally three options.  You can RSVP as an attendee, an attendee w/ business assessment or as a vendor/sponsor.  As an attendee, you simply show up smile and meet some professionals.  If you select to be an attendee with a business assessment, you would get a digital marketing review of your business using Thryv that will help you save lots of time and money running your business.   If you select to be a vendor, we would promote your business on our social media channels and have you host a product/services table at our event.

The following is reasons why you can consider RSVP for our events as a vendor or to select getting a business assessment for your business.

✅ Showcase Your Brand – A vendor table puts your business front and center, giving you visibility with a high-quality professional audience. It’s a chance to present your products, services, and expertise in person.

✅ Direct Connections – Instead of chasing leads, they come to you. You’ll meet decision-makers, potential clients, and referral partners who are actively looking to build relationships.

✅ Business Assessment Value – Our Business Assessments provide immediate insights into how your company is positioned for growth. You’ll walk away with actionable feedback tailored to your goals.

✅ Build Trust Quickly – Face-to-face engagement accelerates trust in a way that online outreach cannot. People remember who they meet and interact with in person.

✅ Stand Out from the Crowd – While most attendees are networking, your table or assessment positions you as a thought leader and resource, giving you a competitive edge.

✅ ROI on the Spot – You don’t just exchange cards—you create opportunities. Many vendors secure new clients, partnerships, and sales directly from these events.

It’s not just about attending—it’s about positioning yourself as a go-to professional in the room.

So if interested, go to the event you like to attend and select RSVP with the option you prefer.

Market Like a Hotshot - Episode 13 - Live from a Packed House: Small Business Marketing Q&A

For the first time ever, Market Like a Hotshot went live recorded in front of a buzzing, standing‑room‑only crowd of entrepreneurs, small business owners, and marketing professionals hungry for actionable insights.

In this special live marketing podcast episode, we answer real‑time questions on: How to prioritize your marketing strategy so you focus on what drives results Cutting marketing costs without sacrificing impact or brand quality Building authentic business relationships that lead to long‑term growth Local business marketing tactics to get your brand recognized in your community Entrepreneur marketing advice for standing out in competitive markets We also share behind‑the‑scenes updates on the future of Market Like a Hotshot—including upcoming marketing tips, branding strategies, and content ideas designed to help you grow your business. If you’ve ever wished you could be in the room with us, this is the next best thing: high‑energy, real‑world marketing advice, local business growth strategies, and practical tips you can put into action today. Listen to Market Like a Hot Shot on your favorite platform. Go to our Linktree here - http://linktr.ee/marketlikeahotshot

Market Like A Hotshot - Episode 12 - Who Really Owns Your Brand

In this week’s episode, Jeff and James go deep into one of the most overlooked, and most dangerous, blind spots in business: the moment your customers decide your brand belongs to them.

From the Cracker Barrel logo controversy to Disney Parks’ bold changes, from the nostalgia of Saved by the Bell to the infamous New Coke disaster, we break down real-world examples of brands that underestimated the emotional equity their customers had invested… and paid the price. Here’s what you’ll discover in this episode: - The “Brand Ownership Paradox” – why the second your audience connects with your brand, you stop being the sole decision-maker. - The Emotional Tripwire – how even a small change can trigger massive backlash (and how to spot it before it happens). - The Change Management Playbook – strategies to evolve your brand without alienating your most loyal fans. - The Growth vs. Loyalty Dilemma – how to scale and innovate without breaking the bond that makes your brand valuable in the first place. Whether you’re running a small business, scaling an agency, or steering a global brand, this episode will give you the frameworks and real-world case studies to protect your brand equity while still moving forward. Because here’s the truth: Your logo, your products, your messaging — they may be yours legally, but emotionally, they belong to your customers. Ignore that, and you risk losing everything you’ve built. Don't forget: Market Like a Hotshot LIVE! is happening on September 3rd at the Framingham State Innovation Center in Framingham, MA. Seats are filling quickly! Reserve yours now! Register for the event here: ⁠ ⁠ https://business.metrowest.org/events...

Stream more episodes of Market Like a Hotshot on Spotify, Apple, Amazon, iHeart, or wherever you get podcasts

Stay up to date with your favorite hotshots!

Mass Professional Networking Events & Happenings September 2025 - Trusted Relationships That Turn Into Referrals

For this month, we have three cool events plus an amazing AMA Boston Event in Portland, ME! Here is a link to all of our Mass Professional Networking & Little Rhody Professional Networking Events - https://www.eventbrite.com/o/aimc-bus...

. Here is a link to our AMA Boston Events including our Portland Event on 9/11: http://www.amaboston.org

Jeff also provided the best business growth tip. It isn’t a hack, a tool, or a shortcut. It’s relationship building. 💡 At networking events, real connections spark trust, referrals, and opportunities you won’t find in an algorithm or cold email. Business grows when people know, like, and trust you—and that starts with a handshake and a conversation. Are you investing in relationships as your #1 growth strategy? Let us know!