Market Like a Hotshot Episode 20 - How to Avoid Metric Whiplash -

Most businesses are drowning in numbers that don’t matter. Impressions, likes, followers… they look good on paper, but they don’t pay the bills. In this episode, we expose the myths that keep entrepreneurs stuck and show you exactly what to measure if you want real growth. You’ll discover: • The 5 biggest lies about marketing metrics (and the truths that will save you money) • The “Hotshot Measurement Stack” that turns chaos into clarity • Think you know which channel is working? This episode will make you question everything you thought you knew about ROI

If you’re ready to stop guessing, stop chasing vanity metrics, and finally see which marketing dollars are actually working, this episode is your wake‑up call. Your Hotshot Challenge: Pick one revenue‑driving metric this week, track it, and watch your decisions sharpen overnight. Check out Market Like a Hot Shot on Your Favorite Platform! Go to http://linktr.ee/marketlikeahotshot

and select the platform - Spotify - Amazon - Apple - iHeart Stay up to date with your favorite hotshots! James - on Instagram @jvfsolutions Jeff -on Instagram @aimcbizhealth We now have Merch! on Instagram - @marketlikeahotshot

AIMC Health Tip - Are You Creating Momentum Toward Optimal Health?

Are you moving forward taking steps everyday toward optimal health?

As the air turns crisp and the days grow shorter, many people feel their motivation to stay healthy start to fade. The energy of summer workouts and fresh eating habits can easily give way to cozy comfort foods and skipped routines. But what if, instead of slowing down, you used this season to gain momentum in your health and wellness journey? This fall, it’s time to stop “falling back” — and start falling forward. 🌿 Why Momentum Matters in Health and Wellness In fitness and wellness, momentum is everything. It’s not built from perfection — it’s built from consistency. Every positive choice you make, no matter how small, creates forward movement:

• A 10-minute walk on a cool evening
• A healthy homemade meal instead of takeout
• A mindful break to breathe instead of scrolling

Each action reinforces your identity as someone who cares about their well-being. And that mindset keeps you moving forward long after motivation fades. 🔁 Progress Over Perfection Fall is often seen as a “slowdown” season — but it can be your reset season. Momentum doesn’t mean doing everything; it means doing something every day that supports your energy and focus. If you miss a workout or overindulge at a fall festival, don’t let it throw you off. The secret to maintaining health momentum is to recommit quickly. You don’t lose progress when you stumble — only when you stop. “Momentum isn’t built in leaps. It’s built in steps — and the key is to keep stepping forward.” 💪 5 Simple Fall Wellness Tips to Stay in Motion

• Get outside daily. The cooler air and colorful scenery make fall perfect for walking or hiking.
• Eat seasonally. Focus on warming, nourishing foods like soups, root vegetables, and whole grains.
• Set small goals. Weekly habits like “drink more water” or “stretch for 10 minutes” add up.
• Prioritize rest. As daylight shortens, your body naturally needs recovery — don’t ignore it.
• Reflect weekly. Journaling or tracking progress helps you see how far you’ve come.

These small, consistent actions create compounding results — and that’s how momentum works. Build momentum by visiting AIMC Health Solutions at http://www.aimchealthsolutions.com

or http://linktr.ee/aimchealthsolutions

Create Content That Converts - Market Like A Hotshot Episode 19

Think posting on social media is just about showing up every day and shouting “look at me”? Think again. In this episode of Market Like a Hotshot, we dive deep into posting strategies that actually work for marketers, entrepreneurs, and business owners who want to grow their audience without burning out. 

And what did Jeff say about #TaylorSwift?

We cover:

• Timing that matters – when to post for maximum reach and engagement
• Tools that save time – from scheduling to analytics, we share what’s worth your attention
• Algorithm insights – why it’s not always about “me, me, me” and how to create content that the platforms (and your audience) actually love
• Mindset shifts – how to think like a strategist, not just a poster.

And as a bonus… does James finally rat out his least favorite hosting company? You’ll have to listen to find out.

If you’re ready to stop guessing and start posting with purpose, this episode will give you the clarity, confidence, and a few laughs along the way. Perfect for entrepreneurs, small business owners, and marketers who want to market smarter, not louder.

Check out Market Like a Hot Shot on your favorite platform - http://linktr.ee/marketlikeahotshot

Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠@jvfsolutions⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠

Jeff:⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠https://aimcbizsolutions.com

⁠⁠⁠⁠⁠

We now have Merch!

⁠⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠

#Entrepreneurship #BusinessGrowth #Delegation #Leadership #CompanyCulture #SmallBusiness #StartupLife #MarketLikeAHotshot

AIMC Health Tip - What To Do With Some Resistance Bands To Stay In Shape

Resistance Bands are a great tool for working out on the go or you don't have access to a gym for a free weight workout. With any exercise program, check with your physician and also understand how to use resistance bands. The key is control and form.

You can use resistance bands for a full-body workout by performing exercises like squats, bicep curls, rows, and chest presses, or you can use them for targeted training and warm-ups. Resistance bands can be used to add resistance to bodyweight exercises, assist with movements like pull-ups, and help with rehabilitation. Strength training:

• Bicep Curl: Stand on the band, hold the ends with palms facing forward, and bend your elbows to curl your hands up.
• Squats: Stand on the band, hold the ends, and perform a squat, pushing back up to a standing position. You can also add a shoulder press as you stand up.
• Bent-Over Row: Stand with your feet on the band, hinge at your hips, and pull the band towards your chest, squeezing your shoulder blades together.
• Chest Press: Wrap the band around your back, hold the ends, and push your arms out in front of you.
• Overhead Press: Stand with one foot on the band, hold the handles, and press the band up over your head.
• Clamshells: Lie on your side with the band looped around your thighs, and lift your top knee, keeping your feet together.

Assistance and accessory work: = Pull-ups: Secure the band to a pull-up bar and place your foot or knee in the loop to get assistance as you perform pull-ups.

• Warm-ups: Use bands for exercises like band pull-aparts to warm up and build shoulder stability before lifting weights.
• Rehabilitation: Resistance bands are great for rehabilitation after an injury because you can control the resistance and range of motion.

How to adjust resistance To increase resistance: Use a band with a higher resistance level, shorten the length of the band, or adjust your stance to make the exercise more difficult. To decrease resistance: Use a lighter band or increase the slack in the band. Here is a great site for buying some resistance bands to get started on your workout.

https://www.shop.com/ALLINMYCART/s/resistance+bands?credituser=C7440067 For more Health/Wellness, go to http://linktr.ee/aimchealthsolutions

Hire Like A Hot Shot - Market Like A Hotshot Episode 18

Hiring the right people can make or break your business growth. In this episode of Market Like a Hotshot, Jeff and James dive deep into the art of building a winning team.

Jeff, drawing on his expertise as a recruiter, shares proven strategies for spotting top talent and avoiding costly hiring mistakes. James opens up about his real‑world experiences bringing new people into JVF Solutions, including the lessons learned along the way. Whether you’re a startup founder, small business owner, or entrepreneur ready to scale, this episode will give you practical insights on:

• How to identify the right candidates for your company culture
• Common hiring pitfalls and how to avoid them
• Tips for building a team that supports long‑term growth

If you’re serious about scaling your business, you can’t afford to miss this conversation. Tune in and learn how to hire like a hotshot. Stay up to date with your favorite hotshots! Check out our LinkTree to subscribe and listen to Market Like a Hot Shot on your favorite platform - http://linktr.ee/marketlikeahotshot

Check out our Merch on http://www.marketlikeahotshot

#Entrepreneurship #BusinessGrowth #opentowork #Delegation #Leadership #CompanyCulture #SmallBusiness #StartupLife #MarketLikeAHotshot

AIMC Health Tip - Do You Know Your Vitamin ABCs?

Do you know your Vitamin ABCs? or your Ds or Es?

Our vitamin alphabet refers to the essential vitamins A, B, C, D, and E, which play different roles in the body, from immune function and eye health to bone strength and energy production. Vitamin A is crucial for vision and immunity, B vitamins help generate energy and create cells, Vitamin C is a protective antioxidant important for the immune system and collagen, Vitamin D is vital for bone health and calcium absorption, and Vitamin E is a fat-soluble antioxidant that protects cell membranes. Here is a deeper dive for each vitamin. Vitamin A

• Function: Supports vision, immune function, cell growth, and reproductive health.
• Food sources: Sweet potatoes, carrots, spinach, and other leafy greens.

B Vitamins

• Function: A group of vitamins that help with energy production, protein synthesis, and cell creation.
• Food sources: Whole grains, legumes, and leafy greens.

Vitamin C

• Function: An antioxidant that supports the immune system, helps synthesize collagen, and protects immune cells.
• Food sources: Citrus fruits, strawberries, and bell peppers.

Vitamin D

• Function: Aids in calcium and phosphorus absorption, which is essential for bone health, and plays a role in muscle and nervous system function.
• Food sources: Fatty fish, fortified foods, and can be produced by the body when skin is exposed to sunlight.

Vitamin E

• Function: A fat-soluble antioxidant that helps protect cell membranes, red blood cells, and the nervous system.
• Food sources: Nuts, seeds, and spinach.

Check out more information on our Isotonix Vitamins at http://www.isotonix.com/allinmycart

Check out our AIMC Health Solutions Linktree at http://linktr.ee/aimchealthsolutions

Scale Your Business Like a Hot Shot - Market Like a Hotshot Episode 17

Ready to stop running your business solo and start building something bigger?

In this episode of Market Like a Hotshot, James & Jeff pull back the curtain on how they scaled from solopreneurs to true business owners. They share the real strategies that helped them grow—building systems, creating standard operating procedures (SOPs), expanding their teams, mastering delegation, and shaping a strong company culture. You’ll also hear about their recent experience at Venture Café in Cambridge, where they connected with other entrepreneurs and innovators who are scaling their own ventures. If you’ve ever wondered how to move from “doing it all yourself” to leading a thriving business, this episode is packed with insights you can put into action. This week's episode focuses on the steps you take to scale your business, like timing it right, implementing SOPs, and even creating a vision board! MERCH ALERT! We are proud to announce that we recently launched our own Market Like A Hotshot merch. Check it out: ⁠⁠https://marketlikeahotshot.com

. Want to listen to Market Like a Hot Shot from your favorite platform, go to our LinkTree at http://linktr.ee/marketlikeahotshot

Stay up to date with your favorite hotshots! James:⁠⁠⁠ ⁠@jvfsolutions⁠⁠ on Instagram ⁠⁠https://jvf.com

⁠⁠ Jeff:⁠⁠⁠ ⁠@aimcbizhealth⁠⁠ on Instagram ⁠⁠https://aimcbizsolutions.com

#MarketLikeAHotshot #Marketing #Solopreneur #SmallBusiness #Strategy #Growth

AIMC Health Tip - Time For A Digital Detox -

A digital detox is a period of intentionally limiting or avoiding digital devices to improve mental health, sleep, focus, and relationships. It can range from a few hours to several days or weeks, with options to completely unplug or focus on reducing specific apps like social media. To start, set realistic goals, inform others, disable notifications, and plan alternative activities like reading or spending time outdoors to fill the void left by screens.

Why You Might Need One? Consider a digital detox if you experience:

• Difficulty sleeping or insomnia
• Increased anxiety or stress from device use
• A decline in physical activity or time spent outdoors
• Fewer in-person interactions and weakening relationships
• Increased procrastination and lower productivity

How to Start

• Set a Timeframe: Decide if you'll go for a day, a weekend, a week, or longer, depending on your goals.
• Define Your Scope: Choose to avoid all devices or focus on reducing specific apps, especially social media.
• Turn Off Notifications: Disable alerts for non-essential apps to reduce distractions.
• Create No-Phone Zones: Designate certain areas, like the bedroom or dinner table, as tech-free zones.
• Find Alternatives: Plan activities that don't involve screens, such as hobbies, exercise, or spending time with loved ones.
• Start Small: If a complete break feels too daunting, start with short periods of unplugging, like 15 or 30 minutes a day, and gradually increase it.
• Inform Others: Let friends and family know you'll be less responsive to help manage expectations.
• Be Realistic: Understand that breaking digital habits takes time and that you may need to repeat the process to make progress.

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