Marketing - Growing Your Online Community And Measuring Your Results

 A strong community of engaged customers, interested prospects and excited brand advocates can go a long way in growing the success of your business and your career.  But how do you build an online community?   The ever-changing business landscape has really hit it home that it is essential to have an online community to network with and a lay a foundation of trust and goodwill with your audience online.

So what is an online community?  It is a group of people rally around a shared common interest, value or goal. A major focus is to bring like-minded people together by building and nurturing a community that supports a close bond between the business and its community members.

So how do you build your community?  First you need to define your guiding philosophy and align it with your social strategy objectives and business goals.  A suggestion is to build relationships in other communities, such as a LinkedIn group before starting your own.  I did that myself networking for a few years before starting Mass Professional Networking in 2013.

How do you grow your social media audience and community?

• Find creative ways to engage your offline community online.
• Host events to attract an audience that aligns with your company's values.
• Monitor social feeds to find potential brand advocates and opportunities.

How do you engage with your social media community and w/ influencers and advocates?

• Keep your brand voice in mind.
• Take time to build a relationship before inviting an influencer to your community.
• Build relationships with influences and advocates that can expand your reach.
• Provide value and engage consistently to nurture your community.

How about some best practices for growing your online community across some of the major social media channels?  Let's focus on a couple of tips using Twitter, Facebook, Linkedin, Instagram and YouTube.

X (Twitter):

• Use advanced search tactics to find people who can benefit from the knowledge your community offers.
• Host and participate in Twitter Chats.  You can simply do a search using a Hashtag with the topic.

Facebook:

• Use Facebook Groups to build secret, closed or public communities.
• Promote community events with Facebook Events.

Linkedin:

• Build communities with the goal of furthering the professional development of its members and included seasoned professionals.
• Getting access to certain groups can help keep your community high quality and on topic.  The Announcements feature can highlight important discussions and tag community members.

Instagram:

• Recognize the community members who engage frequently with your content and make them feel good for doing it by recognizing them, re-gram their content, follow them back.

YouTube:

• Take the time to connect with your viewers by encouraging and responding to comments, and taking their suggestions into consideration when developing new content.

Finally, it is always to measure, monitor and adjust when it comes to your online engagement.   When you build your social media strategy you should also include your goals, strategies and KPIs and measure social engagement.   If you do see sharp growth or decline in engagement or follower counts, trace it back to whatever activities you engaged in that spurred on the quick change.

For Entrepreneurs - Opportunity to Become An Unfranchise Owner - 2024 - The Relaunch!!

We are in a different world today where no job is safe and we always have to think ahead and make sure we have the financial security throughout life. The sad fact is the 97% of people continue to struggle and complain about their job and life.  Then there is the 3% that are always looking to excel and work toward their financial security.  They are the ambitious, the successful, and are who we like to partner with.  

If you are the 3%, please read on.

After taking a little break, we are back and ready to relaunch our Unfranchise Business as we head into the new year!

We are looking to partner with successful professionals that can help evaluate our Unfranchise Business and be able to provide a referral of a qualified business professional to partner with our team in our growing organization of entrepreneurs based in Massachusetts.

Here is a quick nine-minute overview of our business concept - https://bit.ly/3o8RKgQ.

Here is an Overview of the Unfranchise Business from me - https://bit.ly/3EfrHy5. 

Here is a great video why starting your own network marketing business is important - https://bit.ly/3jXUprJ.

Our candidate profile/qualifications:

- Based in the United States.

- Previous Sales or Service Experience (Direct Sales Experience a plus)

- Are Teachers, Trainers or Coaches or simply inspire to help others succeed.

- Owns or have owned a business in the past and understands business operations

- Entrepreneurial and has a great business mind and is open to opportunity.

- Positive mindset and likes being around positive successful people.

- Relationship builder and a connector/social butterfly/ knows a lot of professional people. Understands social media and how to connect with the right people.

- Are financially stable or are looking to become financially stable.

- Can commit to a part-time business alongside their day commitments.

- Can commit at least 8 hours per week toward building their own business alongside their other commitments (day job/ family etc.). The commitment would include trainings, including some out-of-state.

About our Company:

- 30+ year old company based in North Carolina with an A+ rating with the Better Business Bureau and the only Two-time Torch Award winner w/ BBB ever for ethics, integrity and performance.

- Internet Marketing and Product Brokerage Business w/ opportunities in the following divisions.  The links below direct you to the landing/e-commerce website for each division.

– Cosmetics/Skin Care

 –Health/Wellness 

– Digital Marketing/Business Services 

– Financial Services 

- Jewelry

 Just think you or someone you know can have their own e-commerce business!

To summarize our company and why this is an ideal opportunity.

- Creator of the Shopping Annuity which is a revolutionary concept that helps smart shoppers convert their spending into earning through SHOP.COM.

- Ideal opportunity for Fitness Trainers/ Health Professionals/ Spa-Salons/ Stay-at-home Parents, Teachers or any other professional with fluctuating income over the course of the year.  Anyone can excel in our business, all it takes is dedication and drive!

Next steps:

- If you know of a qualified candidate or are qualified yourself, either contact Jeff at jeff@aimcbizsolutions.com or complete the contact form - https://bit.ly/33RzxvB - to set up a call to learn more and discuss collaboration opportunities and join the AIMC Business Entrepreneur Facebook Page. We look forward to meeting you.

Old Friends, New Ways: A Special Fireside Chat With Jeffrey DeSocio

For the longest time, Boston New Technology and Jeff's companies and community building efforts have converged and happily met with a strong sense of common purpose. With a strong background in technology, networking, and marketing, Jeff pioneered much of what the events scene now considers quite ubiquitous. There's no surprise there, as Jeff is also an entrepreneur, avid connector, and marketer and is the founder of one of Greater Boston’s most successful professional networking organizations, Mass Professional Networking. He pivoted his career in 2022, to become a successful Managing Director - Technology at a Greater Boston-based Executive Search Firm, integrating his vast technology management & organizational knowledge and networking to help hypergrowth organizations connect with talented professionals. Lastly, Jef is also the owner of AIMC Business Solutions, a leading Digital Marketing and IT firm. Boston New Technology Co-Director Steve Vilkas will speak with Jeff about the history of those first few irons in the fire forged in those early days and, equally as importantly to the history, what the future-state is looking like as we consider everything from hybrid realities to the new expectations of business professionals.

Here is our fireside chat - 

Three Tasks To Complete During the Holiday Season For Your Business and Career

The month of December is the most important month to set the tone for a successful start of the new year. The more you prepare and plan, the more success you will experience from your actions. Basically, the three tasks are Networking, The Internet and Your Product.

Here are three starter tasks to get you going into the new year. 1 - Get Out There! - Go to as many Holiday Parties & Networking Events as possible. 2 - Review Your Internet Presence! - Freshen up that website/ Review your social media pages/profiles 3 - Tighten Up Your Offerings/ Review Your Goals - Set the tone for 2024 - Focus on resulting producing activities

For help w/ your website, start with AIMC Business Solutions at http://www.aimcbizsolutions.com. Ask us for a Thryv Business Assessment so you can get a view of your internet listings and social media influence.

Check out our video on the AIMC Business Solutions YouTube Channel

Three Tasks To Complete During the Holiday Season For Your Business and Career -