AIMC Marketing Tip - The Four Ps of Marketing -

The four Ps are the four essential factors involved in marketing a product or service to the public.

The four Ps or marketing are a “marketing mix” comprised of four key elements—product, price, place, and promotion.

1. Product

Creating a marketing campaign starts with an understanding of the product itself. Who needs it and why? What does it do that no competitor's product can do? Perhaps it's a new thing altogether and is so compelling in its design or function that consumers will have to have it when they see it.

2. Price

Price is the amount that consumers will be willing to pay for a product. Marketers must link the price point to the product's real and perceived value, while also considering supply costs, seasonal discounts, competitors' prices, and retail markup.

3. Place

Place is the consideration of where the product should be available—in brick-and-mortar stores and online—and how it will be displayed.

4. Promotion

The goal of promotion is to communicate to consumers that they need this product and that it is priced appropriately. Promotion encompasses advertising, public relations, and the overall media strategy for introducing a product.

So, what is your go-to-market strategy for your new product? Ise the 4 Ps to get started!

Video by AIMC Business Solutions - http://www.aimcbizsolutions.com

How Is Your Supplement's Delivery System? Are You Getting Results?

Dietary supplements cover a diverse group of products that range from botanicals and proteins to antioxidants and vitamins. And while they vary greatly in form and function, there is one common bond that unites their place in human health – they require an often-unseen partner that comes in the form of a nutrient delivery system. In short, delivery systems are designed to allow each supplement’s active ingredients to be presented to the body in consumable form, making them easily released and absorbed by the body. NOW offers a number of unique delivery systems that include hard shell capsules, tablets, soft gels, liquid concentrates, liquid extracts, powders, and even effervescent powders. And although these systems deliver essentially the same nutrients, their function can differ greatly based on the manner in which each one shuttles nutrients to specific regions of the body. Liquid supplements are one of the most readily absorbed forms of vitamins and minerals available. They're also generally better tolerated. To that same point, liquid supplements are not known for their delicious flavors.

You probably heard of "Isotonic" delivery.

Everything you eat and drink, including nutritional supplements, must be made isotonic before passing into your small intestine where it can be absorbed. "Isotonic" means having the same fluid pressure as your other bodily fluids like blood and tears. When you eat food, drink a beverage, or take a pill or capsule, your stomach must first secrete diluting juices, enzymes, hydrochloric acid, and at least one vitamin-binding protein to continue the process of digestion. Muscular contractions of your stomach then mix the contents until a reasonably uniform solution is achieved. This process can take anywhere from 40 minutes to four hours. Isotonix products are scientifically formulated with the perfect balance of fructose, d-glucose, citric acid, potassium bicarbonate and other ingredients to ensure that they are isotonic the moment they enter your body. When properly mixed with water and taken on an empty stomach, the isotonic solution flows into your small intestine almost immediately.

So, in summary, Isotonix is the best delivery system to assure you are getting the most results from your supplements. For more information, check out - http://www.isotonix.com/allinmycart

Check out our video - AIMC Health Tip - How Is Your Supplement's Delivery System? Are you getting Results?

How To Help Combat Those Seasonal Doldrums In The Middle of Winter. Your...

Winter is one of the toughest times of the year for mental health. You tend to become a hermit in your house and the seasonal doldrums take hold. You always have to remember that your mental health is important for your well-being.

Here are some tips to help you feel better during the coldest days:

• Make a habit of getting out for a daily walk, of course at your local mall if it is freezing out.
• Add vitamin D into your diet and nutritional changes. Add fish, eggs and even mushrooms to your diet. Of course, supplements help - see below.
• Plan fun activities and stick to those commitments. There are lots of indoor and even outdoor activities you can do.
• Get social with friends and family. Make a point to reach out to 3-5 people a day. They may be going through the same thing you are.
• Move your body with physical activity. Go to a gym versus exercising at home. The social aspect is important.
• Reach out to your support network. Remember your family and friends do care. Sometimes it is good to just talk.

Ok, how about that amazing and effective Vitamin D w/ K2 supplement? Here it is - https://bit.ly/4jlYWmY

Reach out to us if you need to talk!

Why Building A Community on Social Media Is Essential

There’s a lot of noise on social media these days and to stand out you must connect, engage, and build a community. Marketing on social media has gone beyond just delivering your products and services to consumers. If you are trying to build your business on social media, you must create connections and experiences to build long term brand loyalty.

Here, we explore why social media community building is so important, what it looks like, and how to build your own.

WHAT ARE SOCIAL MEDIA COMMUNITIES?

Social media communities are groups of people who feel connected to your brand, which eventually leads to them becoming advocates for your brand.

WHY IS IT IMPORTANT TO BUILD A COMMUNITY?

80% of brands say that their community-building efforts have resulted in increased traffic. The time invested in fostering a quality social media community is very worthwhile. It creates advocates for your brand which in turn reduces the cost of your marketing efforts.

Some final tips -

- Create a Facebook Group with a great name.

- Use Hashtags with your content.

- Like, Comment, Share, Repost Great Content

- Educate and Give

Join our community at - http://www.aimcbizsolutions.com/massprofessionalnetworking

Enjoy our video - Why Building A Community on Social Media Is Essential

Networking and Getting Your House in Order for the New Year Success!

Welcome to the New Year w/ AIMC Business Solutions & Mass Professional Networking.

I wanted to provide three tips to get you started this year to get your house in order and be successful networking and building your business/career:

- Social Media Review - The first thing is to review all of your social media profiles, website, business listings and make sure your information is up-to-date. Make sure your Linkedin profile has an updated picture and timeline. Your address is accurate on your website etc. People are watching you and evaluating if they like to work with you.

- Networking Strategy - Build a networking event strategy by understanding what events you like to attend. I always say go where your future clients are or go where you are going to learn your trade. The key is building professional relationships with the right people. Quality of your connections versus quantity is key.

- Mindset Shift - The most important tip! Change your mindset when attending events with the intent of helping others whether it is through your own expertise of someone from your network. The last thing people want to hear is "Get me a job" or "Buy my product". Ask questions, summarize and offer a solution!

As promised, here is a link to our Mass Professional Networking page with an Event Listing - http://www.aimcbizsolutions.com/massprofessionalnetworking. We hope to see you soon at an event!

Check out our video on the AIMC Business Solutions YouTube Channel - 

AIMC Marketing Tip - Networking and Getting Your House in Order for the New Year Success!

What is AIMC Health Solutions? The Importance of Accountability!

AIMC Health Solutions is a fitness, supplementation and health & wellness company based in Boston, MA. We incorporate positive mindset, healthy eating, effective supplementation and fitness tips for our clients and customers. AIMC Health Solutions partners with Isotonix and GoTrim to offer the best solutions.

It started when I didn't know how to bench press at the gym but then as the years go by and I remained consistent and dedicated, I continued to be in the best shape of my life. It is all about your lifestyle and not procrastinating. After all your health is your wealth and without great health, you really don't have life. I like to use AIMC Health Solutions as a platform for all to be as healthy as they can be! We have the tools; it is matter of being accountable and doing something about it. If you need an accountability partner, select one that is where you want to be. Pick someone that would be the thorn in your side and push you to meet your goals!!

Here are some AIMC Health Solutions resources -

Linktree - http://linktr.ee/aimchealthsolutions

Go Trim - http://www.aimchealthsolutions.com

Isotonix - http://www.isotonix.com/allinmycart

Here is our video on YouTube on the DeSocial Connector page -