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Monday, January 12, 2026
Market Like a Hot Shot - Episode 31 - Fake It Like a Hot Shot
AI has officially made it easier than ever to look like a marketer… even if you’ve never built a strategy, talked to a customer, or run a campaign in your life. In this episode, James and Jeff break down the rise of the “AI‑generated marketer” — the copy‑paste creators, the prompt‑engine experts, and the folks who think a chatbot makes them a CMO.
The guys have a brutally honest, funny, and insight‑packed conversation about what real marketing actually requires: positioning, differentiation, audience psychology, testing, iteration, and the kind of judgment no AI can fake. If you’re a founder, creator, or marketer trying to stand out in a world drowning in generic AI content, this episode gives you the clarity and edge you need.
You’ll learn:
Why AI gives people confidence without competence
The difference between content creation and real marketing strategy
How to use AI as a tool rather than a shortcut
What separates true marketers from prompt‑writers
How to build campaigns that actually convert in an AI‑noisy world
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