Monday, November 10, 2025

Market Like a Hot Shot - Episode 22 - Strategize Like a Hot Shot!

Why Your Marketing Strategy Should Come Before Sales Hiring




Hiring a sales team before you’ve nailed your marketing strategy? 
That’s like trying to drive a car with no gas! 

In this episode, Jeff and James break down why marketing isn’t just a nice-to-have. It’s the foundation for sales success!

We get into:
How strong positioning and messaging make sales scalable.
Why demand generation needs to come before cold calls.
Real stories of startups that hired sales too early—and what it cost them.
The marketing strategy you need before you onboard your first rep.

Whether you're scaling a startup, refining your go-to-market strategy, or trying to align sales and marketing teams, this episode gives you the clarity (and fuel) to do it right.

Grab your bagel, your hot chocolate, or whatever fuels your genius, and hit play to Strategize like a Hotshots!

Check out Market Like a Hot Shot on your favorite Podcast Platform - 
http://linktr.ee/marketlikeahotshot
Spotify - Amazon - Apple - iHeart Radio

Stay up to date with your favorite hotshots!

James - on Instagram ‪@jvfsolutions‬ 
Jeff - on Instagram @aimcbizhealth
We now have Merch - http://www.marketlikeahotshot.com

#SmallBusiness #EntrepreneurLife #PricingStrategy #MarketingTips #BusinessGrowth #KnowYourWorth #MarketLikeAHotshot



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